Mobile Presence

Mobile Shopping: How Retail Can Enhance The Experience By Increasing The Conveni

February 11, 201533 min
Mobile devices are driving shoppers into the physical store, a massive shift that creates amazing opportunities for marketers and retailers who can find ways to ride this wave. Nathan Pettyjohn, CEO of Aisle411 — a company whose location-based indoor mapping technology platform has been implemented by major retailers including Home Depot, Walgreens and ToysRUs to help shoppers find products and access relevant offers at the aisle level — explains how indoor location technology is making mobile shopping more convenient, exciting and valuable for retailers, brands and consumers.

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