ResponsiveAds: ‘Stretch’ Your Ad Creative Experience To Enhance The Customer Exp
April 1, 2015•41 min
It may be premature to call the banner dead, but it is time to re-imagine the online and mobile advertising experience by making display ads smart and relevant enough to be worth seeing. We reconnect with Matthew Snyder — a top 10 popular guest of all time(!) — to hear more about how his company, ResponsiveAds, is progressing on its mission to empower advertisers and publishers to create and deploy dynamic advertisements that 'stretch' across all screen sizes. We also discuss latest trends in programmatic, direct, and native advertising, and debate why data-driven creative optimization for all screens is core to building brand strength and delivering a better customer experience.