Ubermedia tackles Black Friday
December 2, 2015•31 min
Peggy Anne Salz and Shahab Zargari are joined by Michael Hayes from Ubermedia to talk about data and marketing. They discuss Black Friday and Cyber Monday being a pivotal weekend for mobile strategy. Ubermedia is a mobile advertising platform that leverages social data, interest signals, location history, and intent cues to recognize the heart of the customer decision making process.