SEM Synergy

Duane Forrester’s Digital Marketing News Report

August 4, 201630 min
Former search engine senior product manager Duane Forrester offers analysis on the week’s search and digital marketing headlines. How will the search landscape be affected by Verizon’s acquisition of Yahoo search and advertising? The partnership underscores that marketers are working in a mobile-first world. Another story in the search news this week is Gary Illyes’ Twitter comment that 302 redirects pass PageRank value. Duane shares a story from his time working at a search engine that confirms this is true at Bing, as well. Other news includes Googler John Mueller’s advice not to cut quality content from a site, even if it’s older, and the new Bing feature of preview thumbnails in autosuggest options.

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