SEO 101

SEO is A.R.T: Authority Relevance and Trust

January 14, 201544 min
Ross Dunn and John Carcutt describe in detail why SEO can be spelled A.R.T. A = Authority Link Profile Social References/Engagement Local Citations R = Relevancy Keyword vs Topics (meaning) Content Content Types T = Trust Algos: Good vs. Bad Tactics Crawlability Technology/Mobile

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