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Gaining Demographic Data In Relation to Facebook and Email Lists

June 23, 201651 min
Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim .  In his Conversion Conference 2016 presentation,  “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes.  Sometimes you need to make bold decisions to get significant results. He further notes that it’s important to know what a conversion is.  A lead that doesn’t convert actually costs money so if a change drives unqualified leads it’s not a good change.

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