Mobile Presence

Mobile Presence

The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.

Episodes

October 22, 2021 32 min

Mobile marketers are pros at measuring profits, but how can they gauge the level and the value of the customer experience their campaigns deliver? In episode #445, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz catches up with Ronen Mense, President, Managing Director - APAC at AppsFlyer. The mobile attribution and marketing analytics platform allow app marketers to easily measure the performan...

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Consumers are hooked on fintech apps, and time spent using them is off the charts. It’s a global shift in behavior that presents marketers with an unparalleled opportunity to engage customers primed to act -- provided they also localize and personalize messaging to meet consumer needs. In episode #443, part of our Reimagine Growth series sponsored by CleverTap, we learn how you can do both from Paysend, a fintech on a mission to ch...
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Publish or perish. It sounds extreme but creating new, frequent, and insightful content is a healthy and necessary practice of any business or brand. But how do you turn up the volume and magnify the reach of your content without hiring staff or putting in late hours? In episode #440, our host Peggy Anne Salz catches up with Kate Bradley Chernis, Founder & CEO of Lately.AI. The content marketing platform uses AI to learn your b...
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Good apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that creates value for everyone. In episode #439, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Manasi Shah, Head of Communications at Khatabook. The fast-growing app has experienced 40x growth since 2019, achieving more tha...
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For consumers, mobile apps are the go-to for everything from shopping to streaming. For businesses, they are the on-ramp to agility and added value. Meeting the needs of both will require a massive number of new apps in an incredibly short time. Analysts reckon 500 million digital apps and services will need to be created by 2023. That's where no-code comes in, empowering ordinary citizen developers to build apps and tools with...
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Your performance marketing agency doesn’t just help buy media or choose channels. Their role is expanding to become your champion, watching your back so you can negotiate better deals with your ad network partners, and offering advice to help you reach deep-funnel goals. In episode #440, our host Peggy Anne Salz catches up with Liz Emery, Senior Director, Mobile & Ad Tech Solutions at Tinuiti, the largest independent performanc...
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If you think the work to engage and convert app users kicks into high gear after the install, think again. This approach overlooks a golden opportunity to engage consumers on the home screen at the time of device activation. It's a critical stage in the customer journey when Digital Turbine and its on-device media platform powers frictionless app and content discovery, as well as new opportunities for app marketers and brands t...
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Data is like snow, it comes in a wide variety, and the sheer volume of it can catch you by surprise. From demographic data to behavioral data, it’s easy to get lost in the details. But smart marketers take a more holistic approach, prioritizing the right data types to drive customer engagement. In episode #437, part of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Meredith Tretiak, VP Product Marketing ...
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Mastering the capabilities needed to reach a critical mass of subscribers is not the same skillset (and data set) marketers need to monetize and retain customers willing to commit to recurring costs. In episode #436, our host Peggy Anne Salz catches up with Dan Burcaw, co-founder and CEO at Nami ML. This SaaS provider helps mobile app developers at all stages launch and grow their subscription businesses. An Apple alum-turned-seria...
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The mobile app space is red-hot with acquisitions, sparking a whirl of chatter about who might get picked up next. For gaming apps, the key to driving up value is monetization, most often through ads. But how can gaming publishers work together with ad tech companies to compete and win in a market rife with uncertainty and distrust over conflicts of interest? In episode #435, our host Peggy Anne Salz catches up with Andy Ulery, co-...
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Global events have darkened the outlook for many event organizers. Still, App Growth Summit, an international invite-only conference series for mobile app growth professionals, has weathered the storm thanks to an approach that streamlines sessions, curates content and challenges convention. How can you plan and execute events that are edgy and educational? Why does it pay to get personal during interviews? In episode #434, our hos...
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Lockdown leaves people with more time than ever to explore and enjoy music on mobile devices. Providing listeners choice is important, but it’s also a bonus to surprise users with fun playlists supported by personalized messaging to pique their interest. From one-hit-wonders to Dogecoin soundtracks, the sky is the limit if your messaging strikes a chord with your target audience. In episode #433, part of our bi-weekly series Reimag...
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From running multi-channel campaigns to organizing multi-functional teams, marketing leaders have to make tough calls on strategies and spending. Accomplishing all of this requires more than management savvy. Leaders must also embrace a holistic marketing framework. In episode #432, our host Peggy Anne Salz catches up with Christian Eckhardt, CEO, and co-founder of Customlytics, a leading full-stack mobile technology, analytics, an...
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Infusing marketing and messaging with personalization is always a plus. But mapping user journeys to align with how multiple customer segments interact with your app can get complicated as you add new features and functionality. Product improvements can attract new customers, but they also require marketers to cater to more customer segments and map more user journeys. So, how can marketers adapt and personalize communications to a...
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From healthcare and research to AR and web accessibility, eye-tracking is a powerful component that, until now, has been prohibitively expensive and energy inefficient. The future demands better solutions, and one company has stepped up to the challenge with prototype glasses that unlock the connection between the eyes, the brain, and the world around us. In episode #430, our host Peggy Anne Salz catches up with Neil Sarkar, CEO of...
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Powerful storytelling is often the most effective means of capturing mobile users’ attention and keeping them hooked. Few in the industry have perfected this art better than the companies behind the leading gaming apps. In episode #428, our host Peggy Anne Salz catches up with Melanie Zimmermann, head of marketing at Wooga, a developer of wildly popular mobile games, such as June’s Journey and Jelly Splash. Melanie, a Mobile Hero w...
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These days, a me-too product may help you attract new customers. But it’s the ability to offer a consistently excellent experience – informed by analytics and customized to audience activity – that builds relationships to last. This requires marketers to build bridges between marketing and product functions -- and it demands them to understand and map how their customers interact with their offer in real-time.  In episode #429, par...
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Great mobile apps are constantly adding new functionalities that not only adapt to user behavior but anticipate what they’ll need next. In a post-IDFA world, managing customer relationships and engaging users with the latest features requires an even clearer sense of how they perceive a product and what motivates them to action. It’s a complex combination of art and science. Fortunately, in episode #427, part of our bi-weekly serie...
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On-demand apps have experienced unprecedented growth in the last year, addressing all-important consumer needs amid global lockdowns. As a rising number of apps look to capitalize on this trend, optimized campaigns play a vital role in not just grabbing consumers’ attention but driving repeat usage. In episode #426, our host Peggy Anne Salz catches up with Alessandra Miuccio, performance marketing lead at Glovo, one of the world’s ...
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