Mobile Presence

Banners Are Dead: LoopMe CEO Urges New Formats and Feedback

April 10, 201420 min
Banners Are Dead: LoopMe CEO Urges New Formats & Feedback -- Stephen Upstone, CEO and Founder of LoopMe, a pioneer in social mobile ad discovery for smartphones and tablets, is back to discuss mobile marketing trends and the rise of ad approaches that turn consumers into brand advocates. Richer, full-screen experiences and formats that scale
are transforming advertising, and brands will need to move with the market.
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