Google Project Owl Fighting Fake News

April 27, 201752 min
Google takes on Fake News and False information search results with Project Owl to launch a new emphasis on authoritative content to improve search quality. Jim and Dave speak on the disturbance in Google's advertising algorithms: currently Google raters are scrambling to adjust algorithms to no longer show unhelpful, offensive, or downright horrific content among ads. With this, Google’s army of live raters just became a militia. Google is busy launching new software like the new Google Assistant SDK, that can build hardware prototypes that include the Google Assistant, like a self-built robot or a voice-enabled smart mirror. Google advertisers start getting claims notices after parked domain PPC case settled for $22.5mm, the settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. Jim and Dave discuss the huge drop on AMP pages over the last week in Google Analytics. Surprising to all, Google says 15% of all search queries are "new" to them - is it due to voice queries or non-english language queries?

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