The James Altucher Show

Ep 339: Cassey Ho, YouTube's Biggest Fitness Instructor, Tells How She Did It Her Way

October 4, 201538 min
Are you willing to disobey your parents?
Cassey Ho came from a typical Asian family. They gave her three choices for her career... doctor, lawyer or engineer.
She had to bring honor to her family.
But that wasn't Cassey's calling. She had the entrepreneurial spirit, and she just had to follow her dream.
Fast-forward to today, and Cassey has almost 2.5 million subscribers to her YouTube channel Blogilates TV, with one of her videos now approaching 7.5 million views.
And that was just the beginning. She has created a whole line of products that's growing quickly.
Listen here today as she shares with James how she advertises her "brand."

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