CMO Moves

CMO Moves

An Adweek Brandweek podcast hosted by Nadine Dietz that shares the human side of game-changing CMOs. How did they get to the top? What rules did they have to break along the way? Who do they see as their role models? How do they inspire and grow their teams to greatness? Tune in to hear the personal success stories behind these incredible leaders.... Show More

Episodes

Tariq Hassan, CMO of Petco, is a true “champion” of transformation in every sense of the word. Not only is he championing change within Petco in the name of pet parents everywhere, but he’s also fueling his organization with new thinking and lifting up diverse talent to be part of ongoing solutions. In fact, he was just celebrated at Adweek’s Champions’ event, as part of our inaugural class of those exceptional leaders that rise ... Read more

Share
Mark as Played

Janey Whiteside, Chief Customer Officer of Walmart, is modeling a new role to evolve the customer experience of Walmart, bringing together what once used to be disparate functions together under one roof.  In Janey’s role, she is responsible for four critical pillars: customer, product, marketing, and Jet. Tune in to hear her deep dive into all four! Also, don’t miss her exceptional career advice and how she has grown in her career... Read more

Share
Mark as Played

With a string of exciting career moves, from launching his own boutique to Gucci to Barneys, CMO of Sotheby's International Realty Kevin Thompson has very quickly become a mastermind at luxury brand reinvention. This global luxury real estate brand associated with the iconic 275-year-old Sotheby's auction house, went from $4 billion in sales in 2014 to $112 billion in 2018, serving 72 countries with close to 23,000 agents. So when... Read more

Share
Mark as Played

Digital and Diversity. These are the top two trends of the 21st century according to media-tech maven Steven Wolfe Pereira. And he's building direct-to-consumer brands with exactly that at the heart of it all with his new venture Encantos. After a fascinating career in tech, telecommunications, finance and media, Steven is focused on building direct-to-consumer brands that truly represent the modern day family. And they are off to ... Read more

Share
Mark as Played

Valerie Hernando Presse, Global CMO of Danone, has been on a mission for the past 18 months with Danone’s 2000 global marketers to reimagine marketing.  As the first Global CMO of Danone, Valerie’s prior role in Strategy and Corporate Affairs (along with some candid family feedback) inspired her to take this course to better connect marketing, business and purpose by putting people in the center of every brand, in particular, manif... Read more

Share
Mark as Played

Simon Lowden, President of Global Foods at PepsiCo, loves his new role in building the PepsiCo foods portfolio from indulgence through to nutritional. After 22 years and a number of roles at PepsiCo, including his latest role as CMO, Simon’s move to President is, by design, to keep him from getting too comfortable with what he knows and continuously pushing him into new territory. Now, his mission is to develop the longer-term str... Read more

Share
Mark as Played

"I have a really weird background for a marketer..." As I sat with Ty Shay, hearing about his career path—from Wall Street to P&G to launching Hotwire.com to now, Global CMO for one of the largest Cybersecurity companies in the world—I was reminded that sometimes taking the not-so-obvious path gets you to exactly where you should be. On this episode, Ty and I discuss the challenge of balancing the art of telling effective brand sto... Read more

Share
Mark as Played

Gail Tifford, Chief Brand Officer of WW International, formerly known as Weight Watchers, has had a very exciting and unusual career! From lawyer to assistant brand manager on Q-Tips (her parents “loved” that moved) to leading global brands at Unilever and now Chief Brand Officer of WW – but wait, there's more. While at Unilever, Gail co-founded #SeeHer with Shelley Zalis, CEO & Founder of The Female Quotient. #SeeHer has already ... Read more

Share
Mark as Played

Heidi Browning, CMO of the National Hockey League (NHL), first inspired me to launch the Gen ZEO series after talking with her last year on all the cool ways she was enrolling Gen Z into her brand formula, taking the NHL from the first 100 years into the next 100 years. A lot has happened since that pivotal conversation, including today’s announcement that the NHL officially launched their Power Players council that consists of fa... Read more

Share
Mark as Played

Emily Culp, President of Cover FX Skincare knows what it takes to move from CMO to President. From starting her career on the agency side with Digitas and Ogilvy, to leading digital and omni-channel marketing for brands like Clinique, Unilever and Rebecca Minkoff to the CMO of Keds, Emily is not one to shy away from stretch-opportunities. On this episode, Emily talks about the importance of finding and joining a board that is the r... Read more

Share
Mark as Played

When Seth Freeman, CMO of Buffalo Wild Wings, reached out and asked if I wanted to talk Sports, Bars, Wings and Beer, I mean come on, how could I resist? His ferocious excitement around how he was rejuvenating the Buffalo Wild Wings brand to become the Great American Sports Bar had me completely intrigued. The former Wall Street darling brand seemed to have lost its way and Seth is on a mission to bring it all back with ROAR. Li... Read more

Share
Mark as Played

“There's something very special about working in a category that has so much impact on people's lives.” Meredith Verdone, CMO of Bank of America, unequivocally loves her job. And with 20 years of experience with the bank, Meredith has not only seen growth in her role – now taking on all brand, media and creative strategy for the enterprise – but also in the way the brand connects with consumers on the sometimes sticky subject of mo... Read more

Share
Mark as Played

Debra Bass, Global CMO and US President of Nuvo is not only an authority on village movements, she’s led and been supported by villages of all kinds in her unconventional career. Growing her marketing expertise through AT&T, Procter & Gamble, Bristol Myers Squibb, Panasonic, followed by 15 years at Johnson & Johnson, Debra is now making another unconventional move to lead Nuvo, a radical new technology company focused on reinventi... Read more

Share
Mark as Played

Cynthia Chen, CEO of General Mills China, is on the cutting edge of all things “China fast” and radically different marketing approaches to grow a global brand. In a world where Häagen-Dazs, owned by General Mills in China, is considered a lifestyle brand that earns 2.4B impressions in a single event, and where red pleather pants and dumpling-decorated red hats are co-created with General Mills and their partners, it’s easy to thi... Read more

Share
Mark as Played

Maria Menounos is a celebrity, a host, an author, a podcaster, a wrestler and the CEO of a revolutionary new type of network, AfterBuzz TV, which produces more than 150 hours of programming each week and develops the careers of hundreds of new hosts each year which has earned billions of downloads all over the globe. Beyond her success from Entertainment Tonight, Access Hollywood, The Today Show, Nightly News and now AfterBuzz TV, ... Read more

Share
Mark as Played

Today is a fun day. It’s #BacktotheBar day which means that more than 7,000 Bacardi employees across 130 global cities will storm 1000+ bars during a sixteen-hour period. I had the great honor of chatting with John Burke, who is the CMO of Bacardi and also the President of Bacardi Global Brands in preparation for this beloved day. With honor, I share his incredible story of how he is leading the Bacardi brands, and more important... Read more

Share
Mark as Played

Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy into the brand, not just buy it. In this episode, Chris dives deep into the critical marketing skills required - storytelling, innovation and collaboration - to deliver exciting new ways to engage consumers every day. Chris also shares his perspective on... Read more

Share
Mark as Played

Julian Duncan, CMO of the NFL Jacksonville Jaguars, is one inspirational guy. From the first moment we started talking, I was blown away by his humble and joyous demeanor. This is someone who grew up without many role models for where he is today and managed to play professional football and create his own roadmap to CMO just by being himself, funko pop addiction and all. Tune in to hear more from Julian on his incredible journey,... Read more

Share
Mark as Played

Nick Drake, EVP of Marketing & Experience of T-Mobile shares his many important career and life lessons from the Rugby field to the inside of agencies to the ocean on a surfboard and into the Outback as a Jackaroo. Nick’s life adventures are mesmerizing and despite his humble and gracious demeanor around his opportunities in life, his spirit of always “going into the unknown and amazing things will happen” has shaped his career and... Read more

Share
Mark as Played

Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small town values” and learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, it has remained a consistent truth in her life and helped her earn her role as CMO of an iconic $4B brand. Tune in to hear her insightful career tips and the exciting marketing initiati... Read more

Share
Mark as Played

Chat About CMO Moves

Popular Podcasts

The Ron Burgundy Podcast
The Ron Burgundy Podcast
Will Ferrell reprises his role as Ron Burgundy in his brand new Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand.
Atlanta Monster / Monster: The Zodiac Killer
Atlanta Monster / Monster: The Zodiac Killer
Atlanta Monster / Monster: The Zodiac KillerFrom Tenderfoot TV and HowStuffWorks, 'Monster: The Zodiac Killer' dives into one of the most notorious, unsolved serial killing sprees in history.
The Joe Rogan Experience
The Joe Rogan Experience
Joe Rogan's Weekly Podcast