CMO Moves

CMO Moves

An Adweek podcast series hosted by Nadine Dietz, sharing the human side of game-changing CMOs. How did they get to the top? What rules did they have to break along the way? Who do they see as their role models? How do they inspire and grow their teams to greatness? Tune in to hear the personal success stories behind these incredible leaders.... Show More
August 13, 2019 27 min
Alegra O'Hare has quite the plethora of career success tips in her back pocket, along with a sommelier license that has a future role to play still.  As one big career stop before Gap, Alegra spent 12 years at Adidas, most recently leading Global Brand Marketing for Adidas Originals. In that role, she sharpened her toolkit for success and experienced one of her scariest career moments yet – accepting her Brand Genius award in front of famed fashion editor, Anna Wintour. As we dive deep into Alegra’s new role at Gap, we explore how she approached her first 90 days, how she uncovered the opportunities, what changes she has instituted already and how that has enabled her and her team to produce two blockbuster campaigns within a week of each other – Forward and Denim Now. She also shares tips on how to stay focused on success and “the next 20 feet” – which, as she shares in her podcast, also serves as her personal email address.
Share
Mark as Played

Chat About CMO Moves

Popular Podcasts

30 For 30 Podcasts
30 For 30 Podcasts
Original audio documentaries from the makers of the acclaimed 30 for 30 film series, featuring stories from the world of sports and beyond. 30 for 30 offers captivating storytelling for sports fans and general interest listeners alike, going beyond the field to explore how sports, competition, athleticism and adventure affect our lives and our world. Sports stories like you've never heard before.
Stuff You Should Know
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.
Crime Junkie
Crime Junkie
If you can never get enough true crime...
    Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

    Connect

    © 2020 iHeartMedia, Inc.