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June 28, 2021 44 min
Kelly Cook has a reputation for three things: a straight-shooting, big-hearted leadership style, a laser focus on what the customer needs, and the ability to turn around marketing departments that are ready for digital transformation. After leadership roles at DSW, Waste Management and others she took on the CMO gig at David's Bridal in 2019, just as the company was recovering from bankruptcy and right before the global Covid pandemic all but shut down the wedding business. In this podcast episode of CMO Moves, Cook pulls back the curtain to show us how David's Bridal has masterfully weathered the pandemic and taken the opportunity to speed up its digital transformation
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