August 4, 2025 • 6 mins
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
My Heart podcasts here, more Gold one on one point
seven podcasts.
Speaker 2 (00:14):
Playlists and listen live on the Free iHeart app.
Speaker 3 (00:19):
Hey everybody, it's Jonesy and Amanda's floor on the cutting
room floor today. What have we got, Amanda?
Speaker 4 (00:29):
Do you go to Ikea much?
Speaker 2 (00:30):
I haven't been for some time.
Speaker 3 (00:32):
One time my daughter and I went there just for
the meatballs alone. We're looking for something to eat and
we're driving past an Ikea in Rome.
Speaker 2 (00:39):
Said let's get some meatballs from Ikea. Yeah, and then
we went throughout the whole shop.
Speaker 4 (00:43):
That's the thing. You can't just walk into the meatballd partner.
Speaker 2 (00:46):
When you can walk right into the meatball.
Speaker 4 (00:48):
We'll ask for alan key to serve you.
Speaker 2 (00:51):
So we went through and we bought some cushions and
a few flag.
Speaker 3 (00:56):
We didn't net them, but those meatballs, good lord, they
are so good.
Speaker 1 (01:00):
The reason I asked is that I've been looking at this.
They've they've printed here a commentary really on five ways?
Is that Ikea kind of hacks psychology? This turn browsers
into buyers again and again. So say you want to
go and just for the meat balls, here's why you
get sucked in.
Speaker 3 (01:18):
Well, and I realized this after I'd been there. You
can get into the back way into our Ikea, but
it's just not really predominant.
Speaker 4 (01:27):
I like to weave you through, don't.
Speaker 2 (01:29):
You've got to go through. That's part of the experience.
They send you on this meandering path.
Speaker 4 (01:33):
That's right.
Speaker 1 (01:34):
So they call this the endowment effect. Ikea lets you
touch everything. You can sit on chairs, you can open drawers,
you can move a fake lamp a couple of inches
to the left or the right. And this is because
they say here, when you interact with it, you start
to feel like you own it. We're wired to not
let go of what we feel is ours.
Speaker 2 (01:55):
Yeah, okay, yeah, I get that.
Speaker 1 (01:57):
So when you see, say, an ikea bathroom's a toilet,
you interact with it.
Speaker 2 (02:04):
Excuse me, that's not plumbed in, sir.
Speaker 1 (02:07):
What about this one is bracketing. So there'll be three
three sofa colors, five lamps. Not overwhelming, but just enough,
like here's a limited variety. Model reduces cognitive load. So
you think you're choosing freely, but they're controlling your options.
If there was a whole lot of stuff, you'd feel overwhelmed.
Choices are harder this and if there's only one thing
(02:30):
that's different. There's a few little options that make you
feel like you're in control, but there's few enough that
you're not overwhelmed.
Speaker 3 (02:39):
Yeah, I see that when you go to restaurants and
they have too much stuff on the het.
Speaker 1 (02:43):
No menus that have ninety thousand things on, Like some
old Italian restaurant that'll have six pages of menu.
Speaker 4 (02:50):
I think, how can.
Speaker 1 (02:50):
They possibly have all these fresh ingredients that they bought
at the market.
Speaker 2 (02:54):
It's just passed Giuseppe. Whip it up and make it.
Speaker 4 (02:58):
Gee, you get spit in yours on bed?
Speaker 2 (03:00):
No Giuseppe is my local Italian restaurant, is he? Yeah?
It's got too many items on these thing though?
Speaker 4 (03:06):
What about price lulling? What's that that dollar.
Speaker 1 (03:10):
Forty nine lint roller that's not there to make money?
Apparently it's there to relax your spending resistance. So small
winds up front make you more open to big ticket
items later.
Speaker 4 (03:23):
So cheap first, expensive later. So do you ever feel
like that? It's like breaking the seal.
Speaker 1 (03:29):
If you're out shopping like my girlfriends and I, or
if I'm overseas and I want like buying something, you think, God,
I've gone all day.
Speaker 4 (03:36):
Through all these shops.
Speaker 2 (03:36):
I got to buy something.
Speaker 1 (03:37):
I've got to buy something. So if you buy something
small breaks the seal, you can keep going.
Speaker 2 (03:42):
My son did that to me.
Speaker 3 (03:44):
I was he worked at Reese Wreese Plumbing Supplies, and
I went in just to get some silicon, some bathroom silicon,
a tube of it.
Speaker 2 (03:50):
I was going past Morges's.
Speaker 3 (03:51):
Shop and I went in there. I said, I get
some silicon, six dollar purchase. But as soon as I
bought that six dollar purchase, you suddenly look around the
shop a little bit.
Speaker 2 (04:00):
I'm chatting to my son, and then there.
Speaker 3 (04:02):
Was this saltwater chlorinador there and I said, oh, man,
look at you.
Speaker 2 (04:05):
They've come a long way.
Speaker 3 (04:07):
And he said, yeah, well they well that's on special,
so it's on sale right now. And I said, and
I said, well, what's it usually working? He said, well,
usual it's sixteen hundred dollars. So I went, wow, so
what's it now? And he said eight hundred. I said, wow, did.
Speaker 4 (04:18):
You buy it?
Speaker 3 (04:18):
Next minute, I've bought it. Well similarly, and I said,
my son got me a discount. The bos said no,
not really, that's just what it's getting sold for.
Speaker 4 (04:25):
I got your beauty.
Speaker 1 (04:28):
I went into a friend's florist and she sent bits
and pieces flowers, coffee, obje dar. But I went in
and bought some flowers and a coffee, not expensive purchases
at all. But my other friend is with me. He said,
I'm surprised you're not buying that, And I said, what
do you mean? I looked up on the wall. It's
a giant fiberglass rhino head with a light in its horn.
Speaker 4 (04:49):
And guess what you bought it? I bought it.
Speaker 1 (04:51):
I've seen I've had it for years. But I bought
that in a coffee florist shop.
Speaker 4 (04:57):
What are the chances?
Speaker 2 (04:58):
Is it expensive? Yes?
Speaker 4 (05:00):
All right?
Speaker 1 (05:00):
How about this time based control. There's a reason that
it feels like a journey through Ikia. Kia's long path
slows you down, but the cafeteria brake speeds you up.
It's intentional pacing, so they control how fast you do
it when you need a sugar hit, when you're exhausted.
They manage your tempo to manage your decisions. Brillant and finally,
(05:26):
assembly as investment, flat pack furniture isn't just efficient, is it?
It's sticky, meaning the more effort you put into building it,
the more you value the end product. It says, effort
equals ownership equals satisfaction. Even if the shelf leans, so
you feel connected to it in a way you may
(05:47):
not from another piece of furniture, which means you might
be a return customer.
Speaker 3 (05:50):
I'm guessing I remember that when I put my leaning
shelf out on the junk pile for council cleanup, I
like to get.
Speaker 1 (05:55):
A flat pack, take it out of the bit of
my car and put it straight. I bother building it.
Speaker 2 (06:02):
Okay, kids, that's it for today. That was Johnson, and
I'm just cutting.
Speaker 1 (06:09):
Come back tomorrow some morn
My Heart podcasts here, more Gold one on one point
seven podcasts.
Speaker 2 (00:14):
Playlists and listen live on the Free iHeart app.
Speaker 3 (00:19):
Hey everybody, it's Jonesy and Amanda's floor on the cutting
room floor today. What have we got, Amanda?
Speaker 4 (00:29):
Do you go to Ikea much?
Speaker 2 (00:30):
I haven't been for some time.
Speaker 3 (00:32):
One time my daughter and I went there just for
the meatballs alone. We're looking for something to eat and
we're driving past an Ikea in Rome.
Speaker 2 (00:39):
Said let's get some meatballs from Ikea. Yeah, and then
we went throughout the whole shop.
Speaker 4 (00:43):
That's the thing. You can't just walk into the meatballd partner.
Speaker 2 (00:46):
When you can walk right into the meatball.
Speaker 4 (00:48):
We'll ask for alan key to serve you.
Speaker 2 (00:51):
So we went through and we bought some cushions and
a few flag.
Speaker 3 (00:56):
We didn't net them, but those meatballs, good lord, they
are so good.
Speaker 1 (01:00):
The reason I asked is that I've been looking at this.
They've they've printed here a commentary really on five ways?
Is that Ikea kind of hacks psychology? This turn browsers
into buyers again and again. So say you want to
go and just for the meat balls, here's why you
get sucked in.
Speaker 3 (01:18):
Well, and I realized this after I'd been there. You
can get into the back way into our Ikea, but
it's just not really predominant.
Speaker 4 (01:27):
I like to weave you through, don't.
Speaker 2 (01:29):
You've got to go through. That's part of the experience.
They send you on this meandering path.
Speaker 4 (01:33):
That's right.
Speaker 1 (01:34):
So they call this the endowment effect. Ikea lets you
touch everything. You can sit on chairs, you can open drawers,
you can move a fake lamp a couple of inches
to the left or the right. And this is because
they say here, when you interact with it, you start
to feel like you own it. We're wired to not
let go of what we feel is ours.
Speaker 2 (01:55):
Yeah, okay, yeah, I get that.
Speaker 1 (01:57):
So when you see, say, an ikea bathroom's a toilet,
you interact with it.
Speaker 2 (02:04):
Excuse me, that's not plumbed in, sir.
Speaker 1 (02:07):
What about this one is bracketing. So there'll be three
three sofa colors, five lamps. Not overwhelming, but just enough,
like here's a limited variety. Model reduces cognitive load. So
you think you're choosing freely, but they're controlling your options.
If there was a whole lot of stuff, you'd feel overwhelmed.
Choices are harder this and if there's only one thing
(02:30):
that's different. There's a few little options that make you
feel like you're in control, but there's few enough that
you're not overwhelmed.
Speaker 3 (02:39):
Yeah, I see that when you go to restaurants and
they have too much stuff on the het.
Speaker 1 (02:43):
No menus that have ninety thousand things on, Like some
old Italian restaurant that'll have six pages of menu.
Speaker 4 (02:50):
I think, how can.
Speaker 1 (02:50):
They possibly have all these fresh ingredients that they bought
at the market.
Speaker 2 (02:54):
It's just passed Giuseppe. Whip it up and make it.
Speaker 4 (02:58):
Gee, you get spit in yours on bed?
Speaker 2 (03:00):
No Giuseppe is my local Italian restaurant, is he? Yeah?
It's got too many items on these thing though?
Speaker 4 (03:06):
What about price lulling? What's that that dollar.
Speaker 1 (03:10):
Forty nine lint roller that's not there to make money?
Apparently it's there to relax your spending resistance. So small
winds up front make you more open to big ticket
items later.
Speaker 4 (03:23):
So cheap first, expensive later. So do you ever feel
like that? It's like breaking the seal.
Speaker 1 (03:29):
If you're out shopping like my girlfriends and I, or
if I'm overseas and I want like buying something, you think, God,
I've gone all day.
Speaker 4 (03:36):
Through all these shops.
Speaker 2 (03:36):
I got to buy something.
Speaker 1 (03:37):
I've got to buy something. So if you buy something
small breaks the seal, you can keep going.
Speaker 2 (03:42):
My son did that to me.
Speaker 3 (03:44):
I was he worked at Reese Wreese Plumbing Supplies, and
I went in just to get some silicon, some bathroom silicon,
a tube of it.
Speaker 2 (03:50):
I was going past Morges's.
Speaker 3 (03:51):
Shop and I went in there. I said, I get
some silicon, six dollar purchase. But as soon as I
bought that six dollar purchase, you suddenly look around the
shop a little bit.
Speaker 2 (04:00):
I'm chatting to my son, and then there.
Speaker 3 (04:02):
Was this saltwater chlorinador there and I said, oh, man,
look at you.
Speaker 2 (04:05):
They've come a long way.
Speaker 3 (04:07):
And he said, yeah, well they well that's on special,
so it's on sale right now. And I said, and
I said, well, what's it usually working? He said, well,
usual it's sixteen hundred dollars. So I went, wow, so
what's it now? And he said eight hundred. I said, wow, did.
Speaker 4 (04:18):
You buy it?
Speaker 3 (04:18):
Next minute, I've bought it. Well similarly, and I said,
my son got me a discount. The bos said no,
not really, that's just what it's getting sold for.
Speaker 4 (04:25):
I got your beauty.
Speaker 1 (04:28):
I went into a friend's florist and she sent bits
and pieces flowers, coffee, obje dar. But I went in
and bought some flowers and a coffee, not expensive purchases
at all. But my other friend is with me. He said,
I'm surprised you're not buying that, And I said, what
do you mean? I looked up on the wall. It's
a giant fiberglass rhino head with a light in its horn.
Speaker 4 (04:49):
And guess what you bought it? I bought it.
Speaker 1 (04:51):
I've seen I've had it for years. But I bought
that in a coffee florist shop.
Speaker 4 (04:57):
What are the chances?
Speaker 2 (04:58):
Is it expensive? Yes?
Speaker 4 (05:00):
All right?
Speaker 1 (05:00):
How about this time based control. There's a reason that
it feels like a journey through Ikia. Kia's long path
slows you down, but the cafeteria brake speeds you up.
It's intentional pacing, so they control how fast you do
it when you need a sugar hit, when you're exhausted.
They manage your tempo to manage your decisions. Brillant and finally,
(05:26):
assembly as investment, flat pack furniture isn't just efficient, is it?
It's sticky, meaning the more effort you put into building it,
the more you value the end product. It says, effort
equals ownership equals satisfaction. Even if the shelf leans, so
you feel connected to it in a way you may
(05:47):
not from another piece of furniture, which means you might
be a return customer.
Speaker 3 (05:50):
I'm guessing I remember that when I put my leaning
shelf out on the junk pile for council cleanup, I
like to get.
Speaker 1 (05:55):
A flat pack, take it out of the bit of
my car and put it straight. I bother building it.
Speaker 2 (06:02):
Okay, kids, that's it for today. That was Johnson, and
I'm just cutting.
Speaker 1 (06:09):
Come back tomorrow some morn
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