August 3, 2026 • 45 mins
You know Sundae from the whipped-cream-can body wash that took over supermarket shelves. Behind the brand is founder Lizzie Binks, who's built the business into a brand stocked in more than 10,000 stores across 14 countries. And all that in just six years.
In this episode of The Edit, Lizzie chats to Home Beautiful Editor-in-Chief Elle Lovelock about the COVID-era supermarket trip that sparked the idea for Sundae, the moment she had to bet everything on the business before the website had even launched, and how ‘joy’ became more than just a brand tagline.
Plus, Lizzie takes us inside her colour-filled, water-view home, explains scent stacking, and reveals the surprisingly low-key ritual, involving a pair of gumboots, that bookends every single day.
This episode covers:
- Growing up between Melbourne, Sydney and Singapore
- The COVID-era supermarket aisle that sparked Sundae
- Turning a side hustle into a full-time business overnight
- Being risk-averse and betting everything on Woolworths and Priceline
- Life before Sundae: Disney, TikTok and the media buying world
- Time blocking, context switching and running a business across 14 countries
- Scent stacking, and how Sundae's rainbow of scents came to be
- Her love of baking (and that infamous Women's Weekly duck cake)
- Otis the Groodle, and the two dog park visits that bookend her day
- What makes her house a home
You can find Sundae on Instagram here & Lizzie here
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Credits:
Host: Elle Lovelock
Guest: Lizzie Binks
Edited by: Leah Porges
Head of Vodcasting: Rachel Fountain
With thanks to our wonderful Home Beautiful team.
The Edit is a production of Home Beautiful and Are Media.
https://www.homebeautiful.com.au/home-beautiful-the-edit-podcast/
See omnystudio.com/listener for privacy information.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
This is an our Media podcast. I was walking down
the body wash aisle. Yeah, it was just like a
sea of like kind of black white, beige, really just
neutral colored bottles, punk bottles. I just looked really tired
and boring. It's sort of just dawned on me that
(00:26):
no one has ever tried to make body wash aspirational,
and certainly no one's tried to make it innovative, and
so that's kind of where it started.
Speaker 2 (00:42):
I'm our Lovelock, editor in chief of Home Beautiful. Welcome
to the Edit, where we bring you into beautiful homes
with the people who create them. Today we're heading inside
the home of Lizzie Binks. She's the founder of Sunday
body and someone who had a fairly unconventional idea to
put shower foam into a whipped cream can, which then
(01:04):
turned into a multi million dollar brand. Six years later,
she's still on her mission to bring moments of joy
to otherwise boring daily routines. Lizzie introduces us to sempstacking,
her dog Otis, and how she bookends every day. Let's
get into the chat. Lizzie Binks, Welcome to the Edit.
(01:25):
It's so lovely to have you here.
Speaker 1 (01:27):
Thank you for having me. I'm very excited and I have.
Speaker 2 (01:30):
To say you have the best name, Lizzy. Yeah, but
your full name is just it's such a strong name.
Speaker 1 (01:38):
Unique, that's for sure, Lizzie Binks. I used to get
called jar Jar Binks oh school growing up. I didn't
quite like it then, but I've I've grown to love it.
Speaker 2 (01:48):
Love a nickname sometimes. Where did you grow up? So?
Speaker 1 (01:53):
I was born in Melbourne, did a little bit of
primary schooling here in Sydney, and then moved back to
Melbourne for the rest of my schooling. So a bit
of Melbourne Sydney, also a little bit of Singapore. I'm
half Singaporean so spent a lot of time in Singapore
growing up.
Speaker 2 (02:09):
Oh. I love Singapore.
Speaker 1 (02:11):
The Heina knees chicken rice there is my favorite meal
in the whole world.
Speaker 2 (02:15):
Oh my gosh. Do you ever make it? Or do
you think just don't bother just buy the good stuff.
Speaker 1 (02:19):
Yeah, you don't want to ruin a good thing by
getting involved, so you know, I just buy it. But
I love it. And it's funny because you know it's
essentially just chicken and rice. Yeah, but it is so delicious,
like all they put in their broth, and it's like,
got all these amazing flavors, but it is just really simple.
It's just chicken and rice.
Speaker 2 (02:40):
Did you travel a lot when you were a kid
or was it just moving around with the family.
Speaker 1 (02:45):
Traveled a lot as a kid, just with the family, obviously.
So dad's work took us mainly around Asia. Yeah, and
then yeah, Melbourne and Sydney.
Speaker 2 (02:56):
So we were talking before about traveling for work. You
travel a lot for your work, but you're saying you
put boundaries around it.
Speaker 1 (03:05):
Now, Yeah, I had to one. The first year that
we launched into the UK. I went to the UK
five times that year and my sleep took a real
hit because of it. So I actually couldn't get my
sleep right for about a year and a half.
Speaker 2 (03:24):
Oh you're kidding.
Speaker 1 (03:26):
Yeah, So I've I mean, I love traveling and I'm
so lucky to be able to do it for work,
but I've had to just learn to say no a
little bit more. Otherwise. It's yeah, your sleep and your routine.
I'm a very big routine person, so yeah, when that's
out of whack, everything feels a little bit chaotic.
Speaker 2 (03:47):
Tell me about your routine. What does a typical daily
routine look like for you.
Speaker 1 (03:53):
So every day is so different. Yeah. So obviously with
the team, I'm across sale, operations, marketing, product development, So
there's a lot that happens within my day, and no
two days are the same. So one day could be
really supply chain heavy, the next day could be really
(04:13):
creative and we're brainstorming really fun marketing campaigns or product
development ideas. So the days vary so much. So my routine.
It's really important that the start of my day and
the end of my day is really consistent because it's
the only way to sort of create calm within the chaos.
(04:35):
So yeah, the morning will kind of look like pilates
without fail. Every morning, walk the dog, take the dog
to the dog park, and then I'll go and do
my day, and then at the end of the day
again dog park and then I just go home. And
that routine is it's pretty pretty the same day and day.
Speaker 2 (04:57):
Out helps ground the day. What's your dog's name, Otis? Otis?
Speaker 1 (05:03):
Yeah, he's a Grudle.
Speaker 2 (05:04):
Oh, I love a groodle. How long have you had Otus?
Speaker 1 (05:07):
So I've had Otis for almost six years? Okay, yeah,
so I got him right just after we launched Sunday. Yeah,
so that was really fun to have basically a baby
business and a puffy.
Speaker 2 (05:21):
Oh my gosh, you would busy.
Speaker 1 (05:23):
There was not a lot of sleep over those first
few months. We tried create training him, yeah, and that
was that didn't go well because it's so hard when
they're like a puffy and they're in the so cute. Yeah,
and so I just would always pick him up, which
is what you're not meant to do when you're create training.
He turned out okay, and so did your business.
Speaker 2 (05:45):
It is phenomenal worldwide.
Speaker 1 (05:48):
Yeah, we're in fourteen countries and in just over ten
thousand doors now globally, Which is.
Speaker 2 (05:56):
How does that feel unreal?
Speaker 1 (05:58):
Like it's still like when I say it, it doesn't
feel quite real.
Speaker 2 (06:02):
Yeah.
Speaker 1 (06:03):
It that kind of feels like I'm just saying the words.
I don't know if it's ever really landed properly, but yeah, no,
it's been. It's been a lot of fun.
Speaker 2 (06:12):
Take us back to the very beginning. Do you remember
where you were when you first got the idea.
Speaker 1 (06:18):
So it was Covid yea Sunday was a little COVID baby,
and essentially at that time, I think on average they
did a study was like Australians were going to the
supermarkets at least three times a week during that period
because there was nothing else to do. With lockdown.
Speaker 2 (06:36):
It was the highlight of our week.
Speaker 1 (06:37):
Yeah, it was the only place you could go. And
I just remember at the time, you know, there was
a lot of innovation and a lot of cool things
that brands were doing in skincare, haircare. I remember scrolling
my feed once and I saw a boob mask what
And I was like, there is so much happening. And
(07:00):
I remember being in the supermarket and there was just
I was walking down the body wash aisle and I
really remember this quite vividly because it was just like
a sea of like kind of black, white, beige, really
just neutral colored bottles, pump bottles. So not only was
(07:22):
there no color, which I know I'm wearing brown today
but I love color. There was no color. There was
certainly no innovation in anything in that aisle, and I
just looked really tired and boring, and you know, kind
of that combined with what I was seeing online in
(07:44):
other categories and all the kind of fun, you know,
innovative products that were coming out at the time, it
sort of just dawned on me that no one has
ever tried to make body wash aspirational, and certainly no
one's tried to make it innovative. Yeah, and so that's
kind of where it started. And from there, like I
(08:08):
kind of realized that, you know, it wasn't just body
wash that was tired as a category, it was body care.
And you know, this was more than six years ago.
Now only we've launched, We've been alive breathing for six years,
but it was about two years of ideation and creating
before that. So this was a long time ago. And
(08:31):
I think the category is very, very saturated, and there's
a lot of innovation and a lot of color, certainly
a lot of color in the category now, but back
then there wasn't. And so it just felt like an
opportunity that I couldn't pass off.
Speaker 2 (08:46):
On, definitely, particularly at a time where people were maybe
feeling a little low or needing that boost of joy
in the every day. And that's something that I think
you've spoken about before, the joy in.
Speaker 1 (09:05):
The every day, the every day. Yeah, I think that
is our whole purpose is too. It's really simple. It's
two words to ignite joy. And I've personally always had
a particular passion in the emotion of joy. I think
it's something that you know, we often think that we
(09:29):
can save it away for special occasions or on the weekend.
But I've always felt like there was something in creating
moments of joy in your daily routines, in your every
day And that kind of is how I built Sunday
is based on that premise. You know why I should
(09:49):
you know, we save joy in this you know, kind
of bottom drawer that we only open on special occasions
or on weekends. And yeah, that was kind of the
whole premise, is like, let's just bring joy back into
the everyday Monday Monday moments. You know, if you've got
to do it every day. We say this all the time,
(10:10):
If you have to do it every day, you might
as well enjoy it. So that's kind of how the
whole brand was created.
Speaker 2 (10:17):
And besides Sunday, what else do you do to bring
moments of joy throughout your day?
Speaker 1 (10:23):
I do quite a lot. Actually tells it's in various forms.
So I think the I mean we spoke about the
dog park in the morning and in the afternoon. That
is a really nice, little joyful bookend to the day.
But it could be something just as simple as you know.
Obviously I'm on this Home Beautiful podcast and I came
(10:45):
in and everything is just so styled so beautifully. But
for me, it's like the pink pink kitchen aid that's
in my kitchen, and it's just creating whether it's like
permanent fixtures in your home, home items that remind you
of a memory, even in my car, like I'll have
(11:07):
a little note that a friend wrote me, and so
it's kind of just little, these little joyful things that
mean a lot to me that I kind of placed
throughout my day. I think at my work desk at
the office, I've got this little squishy so random, but
this little squishy like it's kind of like a gummy.
I think it's like a sensorial kind of fair thing.
(11:30):
And I was given that something. My friend gave me that,
so I put that there. It's just like, I don't know,
it's just kind of creating joy out of, you know,
really little things.
Speaker 2 (11:41):
Absolutely, well, let's go into your home. If we were
to come over and come to your front door and
you greet us, what's the first thing we would see.
Speaker 1 (11:51):
You'd see my dog Otis and he is. Yeah, he's
the little security guard to my home. And it's funny,
I was, you know this dog, Gosh, he brings me
so much joy. And I often say, like, my house
was just a house, but when I got Otus, it
became a home. So you'll see my dog, and then
(12:13):
you'll see my hallway, which basically has these two really
oversized pieces of art. I really love homewares and I
love styling. It's like a bit of a side passion. Yeah,
so they're from the Cool Hunter and there are ones
of a basketball court and the others a tennis court.
And then I actually added a little piece this week,
(12:37):
which was I think it's meant to be a bench,
but it's wavy and that's really cool. So probably not
that comfortable to sit on now, But you're in the
hallway and so you'll see that and then you'll kind
of walk in. I have a view of the water.
I'm really lucky. I'm right on the water and my
living room looks out onto the water. And yeah, in
(12:59):
that living room slash kitchen dining area, you just see
a lot of color. There's a lot of color.
Speaker 2 (13:06):
Do you have a palette you try to pull it
into or is it just total rainbow.
Speaker 1 (13:12):
No, I do try and pull it into a palette.
Speaker 2 (13:15):
No judgment here. If you want to live the rainbow,
that's great.
Speaker 1 (13:18):
It's funny because the office is, like I often say,
when people come to the office for the first time,
it's like a rainbow threw up on the office because
it is just a color, and there's no it's not cohesive.
It is just a lot of color, whereas my home
is it has color throughout, but I kind of try
and stick to the reds, the purples, the browns, the
(13:41):
kind of more calming tones, and so that's a stark
contrast to the office, which is like very energetic, very colorful.
So try and stick to a theme. But obviously if
I see like a beautiful pink lamp or a pink
kitchen aid, I can't help myself.
Speaker 2 (13:58):
Absolutely. So beyond the hallway, you've got the living room.
Speaker 1 (14:03):
Is it open plan, it's all open plan. So to
the left you've got the living area. And I actually
just got this which I'm totally going to talk about
because I love it, and I mostly love it because
of the name. It's this armchair and it's from RJ
Living it's red and it's called the mellow armchair, which
(14:25):
I love, and you honestly sit in it and you
look like you're being engulfed in this armchair. So that's
like my favorite piece in there.
Speaker 2 (14:30):
That's exactly what you want from an armchair.
Speaker 1 (14:32):
Yes, exactly. Yeah, And don't get me wrong, I've made
mistakes with armchairs before.
Speaker 2 (14:38):
But.
Speaker 1 (14:40):
Will you just like chase the really esthetic, you know
what looks really good. You might see it on socials
or Pinterest. And I got these two leather armchairs and
I think I had them for about four years and
I sat on them twice.
Speaker 2 (14:55):
Oh really, how come? Well?
Speaker 1 (14:57):
They just weren't that comfortable. You were a little boring,
to be honest. Honestly, I don't know what I was thinking.
But yeah, So that's kind of to the left, and
then the ride is the kitchen, and then it's kind
of the dining area in front of the kitchen, and
then it's glass kind of walls. No, it's like glass windows.
(15:21):
And then that kind of just looks out onto the bay,
which is really and then I've created little moments outside
like to the left of the outside area is a fireplace,
there's some chairs, and then to the ride. Is the
more like outside dining barbecue?
Speaker 2 (15:37):
How good is an outdoor room?
Speaker 1 (15:38):
It's great?
Speaker 2 (15:42):
How much fun is Lizzie? Coming up? We talk about
her experience beaking that iconic Women's Weekly duck cake.
Speaker 1 (15:52):
I love entertaining, so do you.
Speaker 2 (15:55):
How do you like to entertain? What's your style?
Speaker 1 (15:57):
Well, it's usually a barbecue because I feel like, I
don't know, I really admire people that can put on
the most amazing spread of food, but I'm just not
that person. I'm more about, like, get people around, get
a few sausages on the barbecue, some bread, and it's
just more about the people and us having a good
(16:17):
time together rather than I love eating food, but I'm
not like the best cook, So it's very simple.
Speaker 2 (16:25):
Yeah, how about dessert? Because your whole product is based
around deliciousness. What do you do for sweets?
Speaker 1 (16:34):
So I am a baker. It's something that I've always
had a little passion for. And yeah, I think it
was funny when I walked in here. The Women's Weekly
duck cake is in your reception area. Yeah, so I
made that a few months ago for a birthday.
Speaker 2 (16:54):
You are a brave woman. That is the hardest one
to make.
Speaker 1 (16:57):
It was challenging. So made that had a barbecue for
it was my partner's birthday, had a barbecue to everyone around.
Made the duck cake in the morning. Should have started
it the night before because it was so much harder
than I'm stressful. Yeah, there's a lot of bits to
it and many yeah so so Yes, Baking is a
(17:18):
passion of mine. I love the challenge and I love
following the recipes, and I really enjoy that. I think
you find two people, like two types of people, people
that hate recipes and they just can wing it in
the pantry. I'm not one of those people. And then
there's me who.
Speaker 2 (17:36):
You like the precision, Yes, across.
Speaker 1 (17:38):
Every T dot, every iroe, measure everything perfectly. That's my jam.
Speaker 2 (17:42):
I have to ask, how did you feel cutting into
the duck cake after taking such time to create it?
What was that like?
Speaker 1 (17:52):
It felt a little wrong, to be honest, and I
actually asked even my partner whose birthday it was, I
asked him to just work around the head because I
couldn't quite wrap my head around cutting through the head
because the head was the hardest party placing the popcorn
hairs on and then the eyes which were smarties, but
you've got licorice strip. Yeah, that was really hard to
(18:15):
cut and then form the eye outline. So anyway, the
head eventually got eaten, but yeah, it was it was.
Speaker 2 (18:25):
That is so funny. Are we going to see you
on bacof anytime soon?
Speaker 1 (18:28):
Oh my gosh. No. I after the duck cake experience,
I've taken a bit of a step back from the
complex faking.
Speaker 2 (18:37):
Are you a TV watcher? Not?
Speaker 1 (18:39):
Not a lot? No, I don't watch a lot of TV.
Speaker 2 (18:42):
Is that because you don't have time or it's just
not your thing?
Speaker 1 (18:45):
I think when I get home from work, I mean people,
that's what people usually watch TV when they get home
from work. No, I kind of I really liked listening
to music and just winding down.
Speaker 2 (18:58):
What do you listen to listen to?
Speaker 1 (19:00):
Quite a lot of different things, but right now I'm
into like American country, like Zack Prime.
Speaker 2 (19:05):
Oh yeah yeah yeah.
Speaker 1 (19:07):
So it's kind of just a bit of a ritual.
I try not to like be too stimulated at night,
and I get really into TV shows and then I'll
watch the next episode and the next and the next thing.
It's to one am.
Speaker 2 (19:20):
So it's risky, it's high risk. Activitiary.
Speaker 1 (19:25):
I live a very fast one.
Speaker 2 (19:28):
So talk to me about your fast life and how
you prioritize Because you run a business and it's grown
so quickly. I mean, it probably feels like a long
time to you, but you know, six years is a
relatively short time. And like you said, you're in so
(19:50):
many countries worldwide. How do you prioritize what you have
to do and structure your whole day.
Speaker 1 (19:56):
I wouldn't say I've nailed it. I can't. I probably can't.
Speaker 2 (20:01):
Progress.
Speaker 1 (20:02):
Yeah, it's a work in progress. But I think something
that's really helped me is like time blocking. So I
think when you run a business and when you are
across many departments, it is really helpful to time block
and so you're not context switching all the time. I
(20:23):
find context switching is probably one of the most exhausting
things I can do for myself in terms of if
I'm jumping from one meeting about marketing to another meeting
about you know, forecasting and budgets. I find the switch
from the creative to the to the more financial brain
really challenging. So what I'll usually do is try and
(20:45):
time block as best I can. So I've got meetings
with the marketing team. Then I'll try and schedule other
marketing related or creative related meetings along with that, and
then where I can't do that, at the very least day,
I'll time block my meetings so that at least I've
got desk time. Because too many times I'll have a meeting,
(21:07):
you know, you have half an hour, an hour and
in between, and you think you're going to get all
this stuff done, all this work done, and then you
went you just don't because you know you're kind of
still processing the meeting or preparing for the next one.
So I just figure it's better to just kind of
do it one after the other and then have a
focused desk time block.
Speaker 2 (21:27):
That's so clever.
Speaker 1 (21:28):
Yeah, I found I don't know, I think I think
I read about it somewhere and I was like, that's
a great idea. But it's been a really huge unlock
for me.
Speaker 2 (21:39):
Definitely. I think that's something that I'm going to try.
I've never thought about it that way, to time block
in terms of categories or contexts so that you don't
have to switch brains so much.
Speaker 1 (21:51):
Yeah, I even find it. I do it with my
like in my personal life with my appointments. Yeah, so
I really struggle with keeping track of you know, if
you've got appointments dotted throughout the week, I find that
really disruptive. So what I'll do is I'll just do
all my appointments on the one day, so that's and
(22:12):
then you don't have to worry about it for quite
some time. I don't know, if it's like hair or
if you've got to get into you know, go to
the dentist or whatever, then it's all done in that
day and then you can just go about your life
for the next few weeks.
Speaker 2 (22:25):
What do you think is something about your job that
people would be surprised to know? I imagine people may
think of you in some willy Wonka lab testing out
different fragrancies and textures, and is that what you do?
Speaker 1 (22:45):
There's certainly an element to obviously product testing as part
of my role. Probably what people underestimate is how hands
on I am in the business and that I am
across everything that happens, whether it's you know, something is
(23:05):
like approving a invoice for a photographer to financial year planning.
You know, it's pretty broad the scope and you kind
of flex quite greatly. So I think maybe that's what
people might think that which because we've got a team
that I might not be as involved within each team.
(23:28):
But yeah, it's been really important for me to stay
close to the team and what's happening day to day. Which, yeah,
the travel, and that's part of the reason why I've
had to cut back on the travel, because you just
can't do that when you're traveling a lot, exactly, so
you kind of lose you don't have your finger on
(23:48):
the pulse as much when you're abroad.
Speaker 2 (23:51):
So absolutely, what did you do before Sunday?
Speaker 1 (23:55):
So I've always been in marketing or branding, but my
job right before I started Sunday and actually a job
that I thought I could continue doing and Sunday would
be a little side hustles. Yeah was So I was
the digital director at a media buying agency. So my
clients were Disney and TikTok and ran all the digital
(24:18):
media buying teams for those clients. So wow, Yeah, it
was a really fun job. I really loved it. It was, Yeah,
I was. I was also part of the pitch team,
so we pitched for new businesses and incredibly loved that.
It was really it was a really great job, and
I genuinely thought that I could continue doing it along
(24:40):
with Sunday, but I was so very wrong.
Speaker 2 (24:42):
At what point did you go, Okay, it's time to
do Sunday one hundred.
Speaker 1 (24:49):
So before we'd even launched Sunday was that point because
we got into Woo Worst and price Line. So once
we got into Woo Worst and price Line and I realized, oh,
this is not like a little e comm business that
I can just run on this side, that was when
I had to make the call, which was a really
(25:10):
scary moment because I'm actually quite risk adverse and so
I was very I'm very risk adverse.
Speaker 2 (25:16):
That's really surprising.
Speaker 1 (25:17):
Yeah. Yeah, it's changed over time since I've had the business,
as obviously it has to. But at the start, I
was very risk adverse and I was very much enjoying
my stable monthly paychecks. Yes, so that leap was really
challenging for me to get my head around. But yeah,
(25:38):
when you get into major's like price Ligne and Worse
and you haven't even turned on your website, it's kind
of like you either give it all or you know
this is it was a really good opportunity.
Speaker 2 (25:49):
So did you have a contingency plan or a time
frame that you thought I'll give it this long or
did you just know that it was going to work.
Speaker 1 (25:58):
I just knew it was going to work, maybe not
at the scale that it is now, But I really
believed in the brand and why I was creating it,
and I really believed in creating joy in every day moments,
and I really felt like that was, you know, if
I could build a brand around that, that would be
(26:20):
a brand that truly lasts and would connect with customers
and people. And you know, I certainly didn't foresee it
getting to the point that it is now in so
many countries and so many categories. But I did not
have a backup plan, because yeah, I just I knew
it would I knew it would work in some way,
(26:42):
shape or form.
Speaker 2 (26:43):
Did you have a visual in your mind of who
the customer would be? So that sounds a little creepy
for for shower products, But that's not That's not what
I meant that.
Speaker 1 (26:55):
That's not even the creepiest thing.
Speaker 2 (26:57):
What is the creepiest thing.
Speaker 1 (26:58):
I'm often that people start conversations with me with. So
I was in the shower and I thought about you,
and because they're obviously using Sunday, and so I've just
gotten really used to that just being like a shower
thought for people. So what was the question again?
Speaker 2 (27:14):
The question was around when you were about to launch
the brand, did you have an idea of who the
customer would be?
Speaker 1 (27:21):
I want to say everyone, because but I know that
that is a real faux path when when you're building
a brand, because you can't be everything to everyone. I
know that, but I knew that joy can mean so
many different things to different people. So when I first
started the brand, it joy meant, you know, for kind
(27:44):
of your twenty five to forty four year old busy.
It was me basically busy working a lot, and basically,
you know, you needed to find moments in your day
that could kind of get you Monday to Friday without
you know, falling in a heap at the end of
the week. So that was kind of the primary target
(28:06):
audience that I had in mind. And then what happened
after that was obviously a joy for kids is like
playtime in the bar. Joy for moms is like just
self care. When you've got five minutes in the shower,
that's all the time that you have. So from there,
the brand pivoted, and we're actually quite broad reaching in
(28:29):
who we speak to, because yeah, joy means different things
to many different demographics, and we've created the brand in
a way that can communicate and kind of flex across
the different demographics. So yeah, we've got an adults range,
we have a kids range, and we speak to anyone
from grandma who's buying our products for gifting for their
(28:51):
grandchildren to the kind of tweens that want to use
our body washes or our body mists or anything like that.
Speaker 2 (29:00):
What was the first scent that you wanted to create?
Speaker 1 (29:03):
So the first were actually created four. So there was vanilla,
very vanilla juicy peir. There was orange crush and cherry
on top. And it's funny because I didn't actually go
in with a sent in mine. I went in with
the coloring of a colorway in mind and then reverse
(29:27):
engineered the scent from there. So, because the kind of
initial opportunity that I saw in the aisle was packaging
and color, it was really important to me that I
had a bit of a rainbow on the shelf, and
so when you walked past, you know, it was pink green,
a beige and an orange color and so that kind
(29:49):
of was the start of the rainbow that we now
call it. And that was so that we stood out
on shelf, captured attention when people were walking past, and
then from there it was just a lot of re
in terms of, okay, the most popular fragrance or scents
for the color orange, and then the same thing with green,
and then I kind of worked out the fragrances from there.
Speaker 2 (30:12):
That's smart.
Speaker 1 (30:13):
We're a lot more strategic now.
Speaker 2 (30:17):
It's not just what you feel.
Speaker 1 (30:18):
Yeah it was, it's not quite yeah that back then
it was very based on my gut and my intuition
and yeah, reverse engineering the fragrances to the color of
the cans. But now we're a lot more strategic and
that we observe fragrance trends and see what's happening in
(30:39):
the category.
Speaker 2 (30:40):
You've also spoken about what is it scent layering for
anyone who's not sure what is that?
Speaker 1 (30:48):
So scent layering is where you basically create your very
own unique, personalized scent combination or fragrance that you wear
using two or three different fragrances or in our case,
body mists. So you know, there's a lot happening in
(31:08):
consumers in that you know, everyone wants to be different,
everyone wants to make something feel like their own, and
there's a lot of personalization in the beauty category. And
so what we did was we saw that as a
real opportunity to bring that into body mists. And I think,
you know, there's a lot of body miss out there,
(31:29):
but where our range is the only one that's specifically
created to be layered or we actually called them stacked,
so sense stacking, Yeah, okay, and so it means they
all smell great on their own, but they're actually designed
each and every one and who is designed to be
layered or stacked.
Speaker 2 (31:47):
What's your sigment of stack?
Speaker 1 (31:49):
So mine's garden Party, which is a really nice, like
kind of fresh fragrance, and then on top of that
mood board, which is a bit citrusy. Yeah, so the two.
I find that the garden party kind of lightens the
scent of the move or that kind of fruity fruity
scent profiles. So yeah, So I mean it's not groundbreaking
(32:13):
in that I feel like, you know, we've all been
layering in some respect, you know, whether it's fashion, layering
different items to create an outfit that feels uniquely you
or even in the home, you know you layer a
blanket or a rug with a pillow, definitely, and you
(32:34):
know you create a combination that's uniquely yours and reflects
who you are. I think it's a real form of
self expression.
Speaker 2 (32:42):
Definitely. Do you send to your home?
Speaker 1 (32:44):
I don't know. I mean I have candles, but as
in like a permanent fragrance that yeah, you know when
I walk into like the.
Speaker 2 (32:52):
Shops, a hotel lobby and it smells like that, I
don't do that.
Speaker 1 (32:58):
But no, I do have candles, A lot of candles.
Speaker 2 (33:00):
What do you like? What do you burn?
Speaker 1 (33:03):
Honestly, anything kind of vanilla based, like just nothing too
out there. So I'm pretty basic when it comes to
my candle preferences. It's like a vanilla or sometimes a jasmine.
I love a jasmine.
Speaker 2 (33:17):
Everything's coming back to baking, the vanilla and the sense
that you have in Sunday your kitchen aid, I love that.
Is that just is that something that brings you comfort?
Or where does that love of baking come from?
Speaker 1 (33:32):
I think my love of baking, I remember when I
was really I was doing it every day, probably in
my twenty I was twenty in my early twenties and
I would come home from work. I was particularly interested
in healthy kind of baking treats, so I think, like,
you know, nut based cheesecakes, you know, the really expensive stuff.
(34:00):
So I used that as a bit of an outlet
from a busy day and like a kind of a
way to wind down. And I would do a different
recipe every day and create my own recipes as well.
That was also kind of rooted in, you know, finding
moments of joy every day. I mean that was quite
a quite an exercise to come home and do, definitely,
(34:23):
but that's kind of how I kept saying during my
work week. And then I think I subconsciously brought a
bit of that into Sunday in terms of like how
can we achieve that feeling but not have to buy,
you know, a bag of nuts, cook a whole meal
or dessert item after you've just finished like a long
(34:46):
work day.
Speaker 2 (34:49):
More with Lizzie coming up, including what she's picking up
from the supermarket. Now, I love to find out what
people's preferences are in terms of products, and this is
particularly interesting coming from a marketing expert, really, So I'm
(35:12):
going to list some household products and I want you
to tell me what are the brands or the types
that you always buy. So it's a bit of a
supermarket shop. So obviously your body wash Sunday, it's got
to be Sunday. What do you wash your clothes in?
Speaker 1 (35:33):
Fab? Fab? Fab? Fab?
Speaker 2 (35:37):
By name?
Speaker 1 (35:38):
I don't know why by nature said that's so surprisingly fab.
Speaker 2 (35:43):
Excellent, but it it's the name. Oh, you can't go
wrong with a bit of fab.
Speaker 1 (35:48):
Like you can't say it without smiling, And I think
that's probably why I buy it, Like I don't really
pay too much attention to the kind of fragrances or
you know, how the laundry detergent is, but I buy
it because it's fab.
Speaker 2 (36:05):
Well, how about in the kitchen, what do you wash
your dishes with?
Speaker 1 (36:08):
Morning Fresh?
Speaker 2 (36:09):
Oh? Again, we're going on a theme.
Speaker 1 (36:13):
Oh my god, this is embarrassing.
Speaker 2 (36:16):
Now it's excellent. Let's go into the pantry. Being a baker,
do you have any go to brands or flour or
sugar or vanilla? No?
Speaker 1 (36:26):
I don't have any preferences to brands. On my flower,
I just get like I'm pretty sure, I just get
the home brand. And do you know why I don't
have a preference because I'm one of those people that
empties them into containers that are labeled anyway.
Speaker 2 (36:40):
Oh, this is brilliant. Yea.
Speaker 1 (36:42):
So I have my baking cupboard yeap, and it's got
the clear they're clear containers with the white kind of
snaptops and then cursive white labeling and so it doesn't
really matter what brand it is because it just goes
into that container anyway. So that's what my pantry looks like.
It's very organized, fantastic.
Speaker 2 (37:03):
I love that. Well, how about butter oh.
Speaker 1 (37:06):
Western Star, Yes, the spreadable has to be spreadable. That's
a great soft, soft and spreadable.
Speaker 2 (37:12):
Are you a bread person?
Speaker 1 (37:13):
I love bread.
Speaker 2 (37:14):
Do you go artisan or a supermarket by?
Speaker 1 (37:17):
Honestly, I just just do a supermarket by. But they've
got some really good brands in there now, like they've
got you can get. I just remember, you know, like
a few years ago you wouldn't have been able to
get sour dough at the supermarket but you can now. Yeah.
I think it's like a rustic brand or something.
Speaker 2 (37:32):
Anyway, Oh it's fantastic.
Speaker 1 (37:34):
I love bread.
Speaker 2 (37:36):
Well, now I want to ask some questions about how
you live in your home. What's something that is always
fresh in your home milk.
Speaker 1 (37:46):
Ah, that's that's the only thing I can see.
Speaker 2 (37:49):
That's something you really want fresh.
Speaker 1 (37:51):
No, you don't want to Yeah, you don't want off milk. No, honestly, yeah,
this is that's my answer. I'm so sorry.
Speaker 2 (37:59):
I think it's great fresh milk. Are you wear shoes
on or shoes off off?
Speaker 1 (38:05):
Yeah? So I wear slippers in their home, slippers because
for some reason, I don't like walking around barefoot. I
don't like the feel. Maybe it's because this dirt.
Speaker 2 (38:17):
On the floor.
Speaker 1 (38:18):
But I have to wear socks or slippers. But I
always will take my outside shoes off at the door.
It's just a habit from so Good.
Speaker 2 (38:31):
How about when you are burning candles? Are you burning
them all the time? Is it only for guests?
Speaker 1 (38:37):
I used to do it only for guests, and then
I just ended up buying cheaper, bigger candles that I
could use every day, because you know, you kind of
spurge on a candle. You might get gifted a really expensive,
nice candle. Then you don't want to use it. So no,
I just ended up like go to kmart. No, I
(38:58):
might just grab like one of the those massive candles
with like four weeks and then just like that every day.
Speaker 2 (39:05):
Yeah, what does your home sound like.
Speaker 1 (39:07):
It sounds quiet, yeah, or if in the absence of that,
it might be music. Yeah, there's never really a TV going.
It'll either be music or just silence. Sounds a bit weird,
Actually not at all. Yeah, I think you know, when
you're talking all day or you're with people all day,
(39:29):
it's kind of just nice to just sit inside.
Speaker 2 (39:32):
Definitely, just sit with your thoughts.
Speaker 1 (39:34):
Yes. Ye.
Speaker 2 (39:35):
Are you a tidy person, organized or are you just
shove everything in a cupboard and shut the door.
Speaker 1 (39:41):
Yeah, I'm very very tidy and organized. Everything has a place.
Speaker 2 (39:46):
Have you always been that way?
Speaker 1 (39:47):
Yeah, I've always been that So my this is a
funny story. Actually, my before I'd go to school, I
would make my bed as a as a child growing up,
and my parents had a running joke that because I
would tidy everything in my room before I left for school,
and they had a running joke and they're like, oh,
miss Fussy's here. Oh this is third person that's in
(40:10):
the room, and they're like, oh, miss Fussy's here. So yeah,
I've always been very organized and neat and everything in
the place, and it has to be in the place.
Before I leave, so that when I come home, I
don't have to tidy.
Speaker 2 (40:23):
It's just just calm.
Speaker 1 (40:25):
Yeah, it's just calm. It's just colax.
Speaker 2 (40:30):
So when our guests come over they bring something, we
ask for an item from the mystery drawer. It sounds
like yours will have been selected from its designated place
in the home. Well, what if you brought in?
Speaker 1 (40:45):
I have brought my gum boots, So tell us.
Speaker 2 (40:54):
So why the gum boots? And explain for anyone who's
listening and not watching, what do they look like?
Speaker 1 (41:00):
So these are black knee high gum boots. They're a
little dirty, and I sh probably shouldn't be touching the
bottom of them because I'm about to tell you where
they've been. When I got Otis my dog, I started
taking him to a dog park and it was a
little ritual that I created twice a day in the
(41:20):
morning and in the afternoon every day, and it's something
that just brings me so much happiness to be at
the dog park.
Speaker 2 (41:29):
I can see, Yeah, you just look so happy right now.
Speaker 1 (41:32):
I love it. And it's just been one of those
things that, no matter how chaotic my day is, I
make sure that in the morning I get to the
dog park and in the afternoon, I get to the
dog park and I wear these. So I wear these
gum boots every time because you.
Speaker 2 (41:47):
Know, you never know what's in a dog park.
Speaker 1 (41:50):
There's a lot in a dog park, which it makes
me feel a little guilty that I've put them on
your table, But yes, I wear these gum boots, whether
it's summer, whether it's winter at the dog park. I've
become kind of well known for it amongst the dog
park community. And I think I've brought them because I
think it's just such a good reminder that, you know,
(42:11):
happiness and joy can come from little moments in your day.
And yeah, these gum boots have brought me a lot
of joy over the years. And it's obviously very closely
tied to my dog. But I didn't I didn't want
to bring like a dog collar and be like my dog.
So I wanted to bring something that this is something
(42:32):
literally I've worn. Yeah, I wear these twice a day
every day, and it's just a little bookend moment to
my day.
Speaker 2 (42:40):
It's so lovely. And then thinking about when you return
back home and you walk in the door, you're with
otis what is it in your mind that makes your
home beautiful?
Speaker 1 (42:51):
So what makes my home beautiful? Probably, Yeah, it's not
just one thing. It's a collection of all the things
that kind of represent that me. And I think, you know,
your space and your home it should give energy, you know,
back to you, and I think it should reflect who
(43:11):
you are and be really personal to you. So I've
definitely been really intentional about making my home like a
you know, kind of as a form of self expression
for me. And yeah, I would say it's in every room.
There's something nostalgic, there's something playful, there's something that you
(43:34):
know came from a really great memory. And I think
it's like all those things combined that that make my
home a beautiful play for me.
Speaker 2 (43:43):
That makes perfect sense. And I think that's such a
lovely way to see your home, a collection of items
and memories that's a reflection of you. Lizzie. Thank you
so much for joining me here at the edit. It
has been in joyful to use the term of the chat,
(44:04):
A real joy chatting all things Sunday and you and Otis.
Speaker 1 (44:09):
So thank you, Thank you so much. Otis will be
thrilled that you got to mention on the podcast. Thank you,
it's been a lot of fun.
Speaker 2 (44:19):
Thanks Lizzie. That was Lizzie Binks. And I love how
she adds structure to her days so the chaos can
still happen, and how she embraces silence and sometimes a
bit of music in her home to calm her mind.
I also love how she absolutely embraces color, from the
products she creates to the furniture and pieces she fills
(44:42):
her home with, because, as she said, your home shouldn't
be a copy and paste, it should be a reflection
of you. Thanks for listening to the edit. If you
enjoyed this one, follow along and leave us a review.
It genuinely helps more people find the show. I'm l Loveluck.
We'll see you next time.
Speaker 1 (45:11):
This is an our media podcast.
This is an our Media podcast. I was walking down
the body wash aisle. Yeah, it was just like a
sea of like kind of black white, beige, really just
neutral colored bottles, punk bottles. I just looked really tired
and boring. It's sort of just dawned on me that
(00:26):
no one has ever tried to make body wash aspirational,
and certainly no one's tried to make it innovative, and
so that's kind of where it started.
Speaker 2 (00:42):
I'm our Lovelock, editor in chief of Home Beautiful. Welcome
to the Edit, where we bring you into beautiful homes
with the people who create them. Today we're heading inside
the home of Lizzie Binks. She's the founder of Sunday
body and someone who had a fairly unconventional idea to
put shower foam into a whipped cream can, which then
(01:04):
turned into a multi million dollar brand. Six years later,
she's still on her mission to bring moments of joy
to otherwise boring daily routines. Lizzie introduces us to sempstacking,
her dog Otis, and how she bookends every day. Let's
get into the chat. Lizzie Binks, Welcome to the Edit.
(01:25):
It's so lovely to have you here.
Speaker 1 (01:27):
Thank you for having me. I'm very excited and I have.
Speaker 2 (01:30):
To say you have the best name, Lizzy. Yeah, but
your full name is just it's such a strong name.
Speaker 1 (01:38):
Unique, that's for sure, Lizzie Binks. I used to get
called jar Jar Binks oh school growing up. I didn't
quite like it then, but I've I've grown to love it.
Speaker 2 (01:48):
Love a nickname sometimes. Where did you grow up? So?
Speaker 1 (01:53):
I was born in Melbourne, did a little bit of
primary schooling here in Sydney, and then moved back to
Melbourne for the rest of my schooling. So a bit
of Melbourne Sydney, also a little bit of Singapore. I'm
half Singaporean so spent a lot of time in Singapore
growing up.
Speaker 2 (02:09):
Oh. I love Singapore.
Speaker 1 (02:11):
The Heina knees chicken rice there is my favorite meal
in the whole world.
Speaker 2 (02:15):
Oh my gosh. Do you ever make it? Or do
you think just don't bother just buy the good stuff.
Speaker 1 (02:19):
Yeah, you don't want to ruin a good thing by
getting involved, so you know, I just buy it. But
I love it. And it's funny because you know it's
essentially just chicken and rice. Yeah, but it is so delicious,
like all they put in their broth, and it's like,
got all these amazing flavors, but it is just really simple.
It's just chicken and rice.
Speaker 2 (02:40):
Did you travel a lot when you were a kid
or was it just moving around with the family.
Speaker 1 (02:45):
Traveled a lot as a kid, just with the family, obviously.
So dad's work took us mainly around Asia. Yeah, and
then yeah, Melbourne and Sydney.
Speaker 2 (02:56):
So we were talking before about traveling for work. You
travel a lot for your work, but you're saying you
put boundaries around it.
Speaker 1 (03:05):
Now, Yeah, I had to one. The first year that
we launched into the UK. I went to the UK
five times that year and my sleep took a real
hit because of it. So I actually couldn't get my
sleep right for about a year and a half.
Speaker 2 (03:24):
Oh you're kidding.
Speaker 1 (03:26):
Yeah, So I've I mean, I love traveling and I'm
so lucky to be able to do it for work,
but I've had to just learn to say no a
little bit more. Otherwise. It's yeah, your sleep and your routine.
I'm a very big routine person, so yeah, when that's
out of whack, everything feels a little bit chaotic.
Speaker 2 (03:47):
Tell me about your routine. What does a typical daily
routine look like for you.
Speaker 1 (03:53):
So every day is so different. Yeah. So obviously with
the team, I'm across sale, operations, marketing, product development, So
there's a lot that happens within my day, and no
two days are the same. So one day could be
really supply chain heavy, the next day could be really
(04:13):
creative and we're brainstorming really fun marketing campaigns or product
development ideas. So the days vary so much. So my routine.
It's really important that the start of my day and
the end of my day is really consistent because it's
the only way to sort of create calm within the chaos.
(04:35):
So yeah, the morning will kind of look like pilates
without fail. Every morning, walk the dog, take the dog
to the dog park, and then I'll go and do
my day, and then at the end of the day
again dog park and then I just go home. And
that routine is it's pretty pretty the same day and day.
Speaker 2 (04:57):
Out helps ground the day. What's your dog's name, Otis? Otis?
Speaker 1 (05:03):
Yeah, he's a Grudle.
Speaker 2 (05:04):
Oh, I love a groodle. How long have you had Otus?
Speaker 1 (05:07):
So I've had Otis for almost six years? Okay, yeah,
so I got him right just after we launched Sunday. Yeah,
so that was really fun to have basically a baby
business and a puffy.
Speaker 2 (05:21):
Oh my gosh, you would busy.
Speaker 1 (05:23):
There was not a lot of sleep over those first
few months. We tried create training him, yeah, and that
was that didn't go well because it's so hard when
they're like a puffy and they're in the so cute. Yeah,
and so I just would always pick him up, which
is what you're not meant to do when you're create training.
He turned out okay, and so did your business.
Speaker 2 (05:45):
It is phenomenal worldwide.
Speaker 1 (05:48):
Yeah, we're in fourteen countries and in just over ten
thousand doors now globally, Which is.
Speaker 2 (05:56):
How does that feel unreal?
Speaker 1 (05:58):
Like it's still like when I say it, it doesn't
feel quite real.
Speaker 2 (06:02):
Yeah.
Speaker 1 (06:03):
It that kind of feels like I'm just saying the words.
I don't know if it's ever really landed properly, but yeah, no,
it's been. It's been a lot of fun.
Speaker 2 (06:12):
Take us back to the very beginning. Do you remember
where you were when you first got the idea.
Speaker 1 (06:18):
So it was Covid yea Sunday was a little COVID baby,
and essentially at that time, I think on average they
did a study was like Australians were going to the
supermarkets at least three times a week during that period
because there was nothing else to do. With lockdown.
Speaker 2 (06:36):
It was the highlight of our week.
Speaker 1 (06:37):
Yeah, it was the only place you could go. And
I just remember at the time, you know, there was
a lot of innovation and a lot of cool things
that brands were doing in skincare, haircare. I remember scrolling
my feed once and I saw a boob mask what
And I was like, there is so much happening. And
(07:00):
I remember being in the supermarket and there was just
I was walking down the body wash aisle and I
really remember this quite vividly because it was just like
a sea of like kind of black, white, beige, really
just neutral colored bottles, pump bottles. So not only was
(07:22):
there no color, which I know I'm wearing brown today
but I love color. There was no color. There was
certainly no innovation in anything in that aisle, and I
just looked really tired and boring, and you know, kind
of that combined with what I was seeing online in
(07:44):
other categories and all the kind of fun, you know,
innovative products that were coming out at the time, it
sort of just dawned on me that no one has
ever tried to make body wash aspirational, and certainly no
one's tried to make it innovative. Yeah, and so that's
kind of where it started. And from there, like I
(08:08):
kind of realized that, you know, it wasn't just body
wash that was tired as a category, it was body care.
And you know, this was more than six years ago.
Now only we've launched, We've been alive breathing for six years,
but it was about two years of ideation and creating
before that. So this was a long time ago. And
(08:31):
I think the category is very, very saturated, and there's
a lot of innovation and a lot of color, certainly
a lot of color in the category now, but back
then there wasn't. And so it just felt like an
opportunity that I couldn't pass off.
Speaker 2 (08:46):
On, definitely, particularly at a time where people were maybe
feeling a little low or needing that boost of joy
in the every day. And that's something that I think
you've spoken about before, the joy in.
Speaker 1 (09:05):
The every day, the every day. Yeah, I think that
is our whole purpose is too. It's really simple. It's
two words to ignite joy. And I've personally always had
a particular passion in the emotion of joy. I think
it's something that you know, we often think that we
(09:29):
can save it away for special occasions or on the weekend.
But I've always felt like there was something in creating
moments of joy in your daily routines, in your every
day And that kind of is how I built Sunday
is based on that premise. You know why I should
(09:49):
you know, we save joy in this you know, kind
of bottom drawer that we only open on special occasions
or on weekends. And yeah, that was kind of the
whole premise, is like, let's just bring joy back into
the everyday Monday Monday moments. You know, if you've got
to do it every day. We say this all the time,
(10:10):
If you have to do it every day, you might
as well enjoy it. So that's kind of how the
whole brand was created.
Speaker 2 (10:17):
And besides Sunday, what else do you do to bring
moments of joy throughout your day?
Speaker 1 (10:23):
I do quite a lot. Actually tells it's in various forms.
So I think the I mean we spoke about the
dog park in the morning and in the afternoon. That
is a really nice, little joyful bookend to the day.
But it could be something just as simple as you know.
Obviously I'm on this Home Beautiful podcast and I came
(10:45):
in and everything is just so styled so beautifully. But
for me, it's like the pink pink kitchen aid that's
in my kitchen, and it's just creating whether it's like
permanent fixtures in your home, home items that remind you
of a memory, even in my car, like I'll have
(11:07):
a little note that a friend wrote me, and so
it's kind of just little, these little joyful things that
mean a lot to me that I kind of placed
throughout my day. I think at my work desk at
the office, I've got this little squishy so random, but
this little squishy like it's kind of like a gummy.
I think it's like a sensorial kind of fair thing.
(11:30):
And I was given that something. My friend gave me that,
so I put that there. It's just like, I don't know,
it's just kind of creating joy out of, you know,
really little things.
Speaker 2 (11:41):
Absolutely, well, let's go into your home. If we were
to come over and come to your front door and
you greet us, what's the first thing we would see.
Speaker 1 (11:51):
You'd see my dog Otis and he is. Yeah, he's
the little security guard to my home. And it's funny,
I was, you know this dog, Gosh, he brings me
so much joy. And I often say, like, my house
was just a house, but when I got Otus, it
became a home. So you'll see my dog, and then
(12:13):
you'll see my hallway, which basically has these two really
oversized pieces of art. I really love homewares and I
love styling. It's like a bit of a side passion. Yeah,
so they're from the Cool Hunter and there are ones
of a basketball court and the others a tennis court.
And then I actually added a little piece this week,
(12:37):
which was I think it's meant to be a bench,
but it's wavy and that's really cool. So probably not
that comfortable to sit on now, But you're in the
hallway and so you'll see that and then you'll kind
of walk in. I have a view of the water.
I'm really lucky. I'm right on the water and my
living room looks out onto the water. And yeah, in
(12:59):
that living room slash kitchen dining area, you just see
a lot of color. There's a lot of color.
Speaker 2 (13:06):
Do you have a palette you try to pull it
into or is it just total rainbow.
Speaker 1 (13:12):
No, I do try and pull it into a palette.
Speaker 2 (13:15):
No judgment here. If you want to live the rainbow,
that's great.
Speaker 1 (13:18):
It's funny because the office is, like I often say,
when people come to the office for the first time,
it's like a rainbow threw up on the office because
it is just a color, and there's no it's not cohesive.
It is just a lot of color, whereas my home
is it has color throughout, but I kind of try
and stick to the reds, the purples, the browns, the
(13:41):
kind of more calming tones, and so that's a stark
contrast to the office, which is like very energetic, very colorful.
So try and stick to a theme. But obviously if
I see like a beautiful pink lamp or a pink
kitchen aid, I can't help myself.
Speaker 2 (13:58):
Absolutely. So beyond the hallway, you've got the living room.
Speaker 1 (14:03):
Is it open plan, it's all open plan. So to
the left you've got the living area. And I actually
just got this which I'm totally going to talk about
because I love it, and I mostly love it because
of the name. It's this armchair and it's from RJ
Living it's red and it's called the mellow armchair, which
(14:25):
I love, and you honestly sit in it and you
look like you're being engulfed in this armchair. So that's
like my favorite piece in there.
Speaker 2 (14:30):
That's exactly what you want from an armchair.
Speaker 1 (14:32):
Yes, exactly. Yeah, And don't get me wrong, I've made
mistakes with armchairs before.
Speaker 2 (14:38):
But.
Speaker 1 (14:40):
Will you just like chase the really esthetic, you know
what looks really good. You might see it on socials
or Pinterest. And I got these two leather armchairs and
I think I had them for about four years and
I sat on them twice.
Speaker 2 (14:55):
Oh really, how come? Well?
Speaker 1 (14:57):
They just weren't that comfortable. You were a little boring,
to be honest. Honestly, I don't know what I was thinking.
But yeah, So that's kind of to the left, and
then the ride is the kitchen, and then it's kind
of the dining area in front of the kitchen, and
then it's glass kind of walls. No, it's like glass windows.
(15:21):
And then that kind of just looks out onto the bay,
which is really and then I've created little moments outside
like to the left of the outside area is a fireplace,
there's some chairs, and then to the ride. Is the
more like outside dining barbecue?
Speaker 2 (15:37):
How good is an outdoor room?
Speaker 1 (15:38):
It's great?
Speaker 2 (15:42):
How much fun is Lizzie? Coming up? We talk about
her experience beaking that iconic Women's Weekly duck cake.
Speaker 1 (15:52):
I love entertaining, so do you.
Speaker 2 (15:55):
How do you like to entertain? What's your style?
Speaker 1 (15:57):
Well, it's usually a barbecue because I feel like, I
don't know, I really admire people that can put on
the most amazing spread of food, but I'm just not
that person. I'm more about, like, get people around, get
a few sausages on the barbecue, some bread, and it's
just more about the people and us having a good
(16:17):
time together rather than I love eating food, but I'm
not like the best cook, So it's very simple.
Speaker 2 (16:25):
Yeah, how about dessert? Because your whole product is based
around deliciousness. What do you do for sweets?
Speaker 1 (16:34):
So I am a baker. It's something that I've always
had a little passion for. And yeah, I think it
was funny when I walked in here. The Women's Weekly
duck cake is in your reception area. Yeah, so I
made that a few months ago for a birthday.
Speaker 2 (16:54):
You are a brave woman. That is the hardest one
to make.
Speaker 1 (16:57):
It was challenging. So made that had a barbecue for
it was my partner's birthday, had a barbecue to everyone around.
Made the duck cake in the morning. Should have started
it the night before because it was so much harder
than I'm stressful. Yeah, there's a lot of bits to
it and many yeah so so Yes, Baking is a
(17:18):
passion of mine. I love the challenge and I love
following the recipes, and I really enjoy that. I think
you find two people, like two types of people, people
that hate recipes and they just can wing it in
the pantry. I'm not one of those people. And then
there's me who.
Speaker 2 (17:36):
You like the precision, Yes, across.
Speaker 1 (17:38):
Every T dot, every iroe, measure everything perfectly. That's my jam.
Speaker 2 (17:42):
I have to ask, how did you feel cutting into
the duck cake after taking such time to create it?
What was that like?
Speaker 1 (17:52):
It felt a little wrong, to be honest, and I
actually asked even my partner whose birthday it was, I
asked him to just work around the head because I
couldn't quite wrap my head around cutting through the head
because the head was the hardest party placing the popcorn
hairs on and then the eyes which were smarties, but
you've got licorice strip. Yeah, that was really hard to
(18:15):
cut and then form the eye outline. So anyway, the
head eventually got eaten, but yeah, it was it was.
Speaker 2 (18:25):
That is so funny. Are we going to see you
on bacof anytime soon?
Speaker 1 (18:28):
Oh my gosh. No. I after the duck cake experience,
I've taken a bit of a step back from the
complex faking.
Speaker 2 (18:37):
Are you a TV watcher? Not?
Speaker 1 (18:39):
Not a lot? No, I don't watch a lot of TV.
Speaker 2 (18:42):
Is that because you don't have time or it's just
not your thing?
Speaker 1 (18:45):
I think when I get home from work, I mean people,
that's what people usually watch TV when they get home
from work. No, I kind of I really liked listening
to music and just winding down.
Speaker 2 (18:58):
What do you listen to listen to?
Speaker 1 (19:00):
Quite a lot of different things, but right now I'm
into like American country, like Zack Prime.
Speaker 2 (19:05):
Oh yeah yeah yeah.
Speaker 1 (19:07):
So it's kind of just a bit of a ritual.
I try not to like be too stimulated at night,
and I get really into TV shows and then I'll
watch the next episode and the next and the next thing.
It's to one am.
Speaker 2 (19:20):
So it's risky, it's high risk. Activitiary.
Speaker 1 (19:25):
I live a very fast one.
Speaker 2 (19:28):
So talk to me about your fast life and how
you prioritize Because you run a business and it's grown
so quickly. I mean, it probably feels like a long
time to you, but you know, six years is a
relatively short time. And like you said, you're in so
(19:50):
many countries worldwide. How do you prioritize what you have
to do and structure your whole day.
Speaker 1 (19:56):
I wouldn't say I've nailed it. I can't. I probably can't.
Speaker 2 (20:01):
Progress.
Speaker 1 (20:02):
Yeah, it's a work in progress. But I think something
that's really helped me is like time blocking. So I
think when you run a business and when you are
across many departments, it is really helpful to time block
and so you're not context switching all the time. I
(20:23):
find context switching is probably one of the most exhausting
things I can do for myself in terms of if
I'm jumping from one meeting about marketing to another meeting
about you know, forecasting and budgets. I find the switch
from the creative to the to the more financial brain
really challenging. So what I'll usually do is try and
(20:45):
time block as best I can. So I've got meetings
with the marketing team. Then I'll try and schedule other
marketing related or creative related meetings along with that, and
then where I can't do that, at the very least day,
I'll time block my meetings so that at least I've
got desk time. Because too many times I'll have a meeting,
(21:07):
you know, you have half an hour, an hour and
in between, and you think you're going to get all
this stuff done, all this work done, and then you
went you just don't because you know you're kind of
still processing the meeting or preparing for the next one.
So I just figure it's better to just kind of
do it one after the other and then have a
focused desk time block.
Speaker 2 (21:27):
That's so clever.
Speaker 1 (21:28):
Yeah, I found I don't know, I think I think
I read about it somewhere and I was like, that's
a great idea. But it's been a really huge unlock
for me.
Speaker 2 (21:39):
Definitely. I think that's something that I'm going to try.
I've never thought about it that way, to time block
in terms of categories or contexts so that you don't
have to switch brains so much.
Speaker 1 (21:51):
Yeah, I even find it. I do it with my
like in my personal life with my appointments. Yeah, so
I really struggle with keeping track of you know, if
you've got appointments dotted throughout the week, I find that
really disruptive. So what I'll do is I'll just do
all my appointments on the one day, so that's and
(22:12):
then you don't have to worry about it for quite
some time. I don't know, if it's like hair or
if you've got to get into you know, go to
the dentist or whatever, then it's all done in that
day and then you can just go about your life
for the next few weeks.
Speaker 2 (22:25):
What do you think is something about your job that
people would be surprised to know? I imagine people may
think of you in some willy Wonka lab testing out
different fragrancies and textures, and is that what you do?
Speaker 1 (22:45):
There's certainly an element to obviously product testing as part
of my role. Probably what people underestimate is how hands
on I am in the business and that I am
across everything that happens, whether it's you know, something is
(23:05):
like approving a invoice for a photographer to financial year planning.
You know, it's pretty broad the scope and you kind
of flex quite greatly. So I think maybe that's what
people might think that which because we've got a team
that I might not be as involved within each team.
(23:28):
But yeah, it's been really important for me to stay
close to the team and what's happening day to day. Which, yeah,
the travel, and that's part of the reason why I've
had to cut back on the travel, because you just
can't do that when you're traveling a lot, exactly, so
you kind of lose you don't have your finger on
(23:48):
the pulse as much when you're abroad.
Speaker 2 (23:51):
So absolutely, what did you do before Sunday?
Speaker 1 (23:55):
So I've always been in marketing or branding, but my
job right before I started Sunday and actually a job
that I thought I could continue doing and Sunday would
be a little side hustles. Yeah was So I was
the digital director at a media buying agency. So my
clients were Disney and TikTok and ran all the digital
(24:18):
media buying teams for those clients. So wow, Yeah, it
was a really fun job. I really loved it. It was, Yeah,
I was. I was also part of the pitch team,
so we pitched for new businesses and incredibly loved that.
It was really it was a really great job, and
I genuinely thought that I could continue doing it along
(24:40):
with Sunday, but I was so very wrong.
Speaker 2 (24:42):
At what point did you go, Okay, it's time to
do Sunday one hundred.
Speaker 1 (24:49):
So before we'd even launched Sunday was that point because
we got into Woo Worst and price Line. So once
we got into Woo Worst and price Line and I realized, oh,
this is not like a little e comm business that
I can just run on this side, that was when
I had to make the call, which was a really
(25:10):
scary moment because I'm actually quite risk adverse and so
I was very I'm very risk adverse.
Speaker 2 (25:16):
That's really surprising.
Speaker 1 (25:17):
Yeah. Yeah, it's changed over time since I've had the business,
as obviously it has to. But at the start, I
was very risk adverse and I was very much enjoying
my stable monthly paychecks. Yes, so that leap was really
challenging for me to get my head around. But yeah,
(25:38):
when you get into major's like price Ligne and Worse
and you haven't even turned on your website, it's kind
of like you either give it all or you know
this is it was a really good opportunity.
Speaker 2 (25:49):
So did you have a contingency plan or a time
frame that you thought I'll give it this long or
did you just know that it was going to work.
Speaker 1 (25:58):
I just knew it was going to work, maybe not
at the scale that it is now, But I really
believed in the brand and why I was creating it,
and I really believed in creating joy in every day moments,
and I really felt like that was, you know, if
I could build a brand around that, that would be
(26:20):
a brand that truly lasts and would connect with customers
and people. And you know, I certainly didn't foresee it
getting to the point that it is now in so
many countries and so many categories. But I did not
have a backup plan, because yeah, I just I knew
it would I knew it would work in some way,
(26:42):
shape or form.
Speaker 2 (26:43):
Did you have a visual in your mind of who
the customer would be? So that sounds a little creepy
for for shower products, But that's not That's not what
I meant that.
Speaker 1 (26:55):
That's not even the creepiest thing.
Speaker 2 (26:57):
What is the creepiest thing.
Speaker 1 (26:58):
I'm often that people start conversations with me with. So
I was in the shower and I thought about you,
and because they're obviously using Sunday, and so I've just
gotten really used to that just being like a shower
thought for people. So what was the question again?
Speaker 2 (27:14):
The question was around when you were about to launch
the brand, did you have an idea of who the
customer would be?
Speaker 1 (27:21):
I want to say everyone, because but I know that
that is a real faux path when when you're building
a brand, because you can't be everything to everyone. I
know that, but I knew that joy can mean so
many different things to different people. So when I first
started the brand, it joy meant, you know, for kind
(27:44):
of your twenty five to forty four year old busy.
It was me basically busy working a lot, and basically,
you know, you needed to find moments in your day
that could kind of get you Monday to Friday without
you know, falling in a heap at the end of
the week. So that was kind of the primary target
(28:06):
audience that I had in mind. And then what happened
after that was obviously a joy for kids is like
playtime in the bar. Joy for moms is like just
self care. When you've got five minutes in the shower,
that's all the time that you have. So from there,
the brand pivoted, and we're actually quite broad reaching in
(28:29):
who we speak to, because yeah, joy means different things
to many different demographics, and we've created the brand in
a way that can communicate and kind of flex across
the different demographics. So yeah, we've got an adults range,
we have a kids range, and we speak to anyone
from grandma who's buying our products for gifting for their
(28:51):
grandchildren to the kind of tweens that want to use
our body washes or our body mists or anything like that.
Speaker 2 (29:00):
What was the first scent that you wanted to create?
Speaker 1 (29:03):
So the first were actually created four. So there was vanilla,
very vanilla juicy peir. There was orange crush and cherry
on top. And it's funny because I didn't actually go
in with a sent in mine. I went in with
the coloring of a colorway in mind and then reverse
(29:27):
engineered the scent from there. So, because the kind of
initial opportunity that I saw in the aisle was packaging
and color, it was really important to me that I
had a bit of a rainbow on the shelf, and
so when you walked past, you know, it was pink green,
a beige and an orange color and so that kind
(29:49):
of was the start of the rainbow that we now
call it. And that was so that we stood out
on shelf, captured attention when people were walking past, and
then from there it was just a lot of re
in terms of, okay, the most popular fragrance or scents
for the color orange, and then the same thing with green,
and then I kind of worked out the fragrances from there.
Speaker 2 (30:12):
That's smart.
Speaker 1 (30:13):
We're a lot more strategic now.
Speaker 2 (30:17):
It's not just what you feel.
Speaker 1 (30:18):
Yeah it was, it's not quite yeah that back then
it was very based on my gut and my intuition
and yeah, reverse engineering the fragrances to the color of
the cans. But now we're a lot more strategic and
that we observe fragrance trends and see what's happening in
(30:39):
the category.
Speaker 2 (30:40):
You've also spoken about what is it scent layering for
anyone who's not sure what is that?
Speaker 1 (30:48):
So scent layering is where you basically create your very
own unique, personalized scent combination or fragrance that you wear
using two or three different fragrances or in our case,
body mists. So you know, there's a lot happening in
(31:08):
consumers in that you know, everyone wants to be different,
everyone wants to make something feel like their own, and
there's a lot of personalization in the beauty category. And
so what we did was we saw that as a
real opportunity to bring that into body mists. And I think,
you know, there's a lot of body miss out there,
(31:29):
but where our range is the only one that's specifically
created to be layered or we actually called them stacked,
so sense stacking, Yeah, okay, and so it means they
all smell great on their own, but they're actually designed
each and every one and who is designed to be
layered or stacked.
Speaker 2 (31:47):
What's your sigment of stack?
Speaker 1 (31:49):
So mine's garden Party, which is a really nice, like
kind of fresh fragrance, and then on top of that
mood board, which is a bit citrusy. Yeah, so the two.
I find that the garden party kind of lightens the
scent of the move or that kind of fruity fruity
scent profiles. So yeah, So I mean it's not groundbreaking
(32:13):
in that I feel like, you know, we've all been
layering in some respect, you know, whether it's fashion, layering
different items to create an outfit that feels uniquely you
or even in the home, you know you layer a
blanket or a rug with a pillow, definitely, and you
(32:34):
know you create a combination that's uniquely yours and reflects
who you are. I think it's a real form of
self expression.
Speaker 2 (32:42):
Definitely. Do you send to your home?
Speaker 1 (32:44):
I don't know. I mean I have candles, but as
in like a permanent fragrance that yeah, you know when
I walk into like the.
Speaker 2 (32:52):
Shops, a hotel lobby and it smells like that, I
don't do that.
Speaker 1 (32:58):
But no, I do have candles, A lot of candles.
Speaker 2 (33:00):
What do you like? What do you burn?
Speaker 1 (33:03):
Honestly, anything kind of vanilla based, like just nothing too
out there. So I'm pretty basic when it comes to
my candle preferences. It's like a vanilla or sometimes a jasmine.
I love a jasmine.
Speaker 2 (33:17):
Everything's coming back to baking, the vanilla and the sense
that you have in Sunday your kitchen aid, I love that.
Is that just is that something that brings you comfort?
Or where does that love of baking come from?
Speaker 1 (33:32):
I think my love of baking, I remember when I
was really I was doing it every day, probably in
my twenty I was twenty in my early twenties and
I would come home from work. I was particularly interested
in healthy kind of baking treats, so I think, like,
you know, nut based cheesecakes, you know, the really expensive stuff.
(34:00):
So I used that as a bit of an outlet
from a busy day and like a kind of a
way to wind down. And I would do a different
recipe every day and create my own recipes as well.
That was also kind of rooted in, you know, finding
moments of joy every day. I mean that was quite
a quite an exercise to come home and do, definitely,
(34:23):
but that's kind of how I kept saying during my
work week. And then I think I subconsciously brought a
bit of that into Sunday in terms of like how
can we achieve that feeling but not have to buy,
you know, a bag of nuts, cook a whole meal
or dessert item after you've just finished like a long
(34:46):
work day.
Speaker 2 (34:49):
More with Lizzie coming up, including what she's picking up
from the supermarket. Now, I love to find out what
people's preferences are in terms of products, and this is
particularly interesting coming from a marketing expert, really, So I'm
(35:12):
going to list some household products and I want you
to tell me what are the brands or the types
that you always buy. So it's a bit of a
supermarket shop. So obviously your body wash Sunday, it's got
to be Sunday. What do you wash your clothes in?
Speaker 1 (35:33):
Fab? Fab? Fab? Fab?
Speaker 2 (35:37):
By name?
Speaker 1 (35:38):
I don't know why by nature said that's so surprisingly fab.
Speaker 2 (35:43):
Excellent, but it it's the name. Oh, you can't go
wrong with a bit of fab.
Speaker 1 (35:48):
Like you can't say it without smiling, And I think
that's probably why I buy it, Like I don't really
pay too much attention to the kind of fragrances or
you know, how the laundry detergent is, but I buy
it because it's fab.
Speaker 2 (36:05):
Well, how about in the kitchen, what do you wash
your dishes with?
Speaker 1 (36:08):
Morning Fresh?
Speaker 2 (36:09):
Oh? Again, we're going on a theme.
Speaker 1 (36:13):
Oh my god, this is embarrassing.
Speaker 2 (36:16):
Now it's excellent. Let's go into the pantry. Being a baker,
do you have any go to brands or flour or
sugar or vanilla? No?
Speaker 1 (36:26):
I don't have any preferences to brands. On my flower,
I just get like I'm pretty sure, I just get
the home brand. And do you know why I don't
have a preference because I'm one of those people that
empties them into containers that are labeled anyway.
Speaker 2 (36:40):
Oh, this is brilliant. Yea.
Speaker 1 (36:42):
So I have my baking cupboard yeap, and it's got
the clear they're clear containers with the white kind of
snaptops and then cursive white labeling and so it doesn't
really matter what brand it is because it just goes
into that container anyway. So that's what my pantry looks like.
It's very organized, fantastic.
Speaker 2 (37:03):
I love that. Well, how about butter oh.
Speaker 1 (37:06):
Western Star, Yes, the spreadable has to be spreadable. That's
a great soft, soft and spreadable.
Speaker 2 (37:12):
Are you a bread person?
Speaker 1 (37:13):
I love bread.
Speaker 2 (37:14):
Do you go artisan or a supermarket by?
Speaker 1 (37:17):
Honestly, I just just do a supermarket by. But they've
got some really good brands in there now, like they've
got you can get. I just remember, you know, like
a few years ago you wouldn't have been able to
get sour dough at the supermarket but you can now. Yeah.
I think it's like a rustic brand or something.
Speaker 2 (37:32):
Anyway, Oh it's fantastic.
Speaker 1 (37:34):
I love bread.
Speaker 2 (37:36):
Well, now I want to ask some questions about how
you live in your home. What's something that is always
fresh in your home milk.
Speaker 1 (37:46):
Ah, that's that's the only thing I can see.
Speaker 2 (37:49):
That's something you really want fresh.
Speaker 1 (37:51):
No, you don't want to Yeah, you don't want off milk. No, honestly, yeah,
this is that's my answer. I'm so sorry.
Speaker 2 (37:59):
I think it's great fresh milk. Are you wear shoes
on or shoes off off?
Speaker 1 (38:05):
Yeah? So I wear slippers in their home, slippers because
for some reason, I don't like walking around barefoot. I
don't like the feel. Maybe it's because this dirt.
Speaker 2 (38:17):
On the floor.
Speaker 1 (38:18):
But I have to wear socks or slippers. But I
always will take my outside shoes off at the door.
It's just a habit from so Good.
Speaker 2 (38:31):
How about when you are burning candles? Are you burning
them all the time? Is it only for guests?
Speaker 1 (38:37):
I used to do it only for guests, and then
I just ended up buying cheaper, bigger candles that I
could use every day, because you know, you kind of
spurge on a candle. You might get gifted a really expensive,
nice candle. Then you don't want to use it. So no,
I just ended up like go to kmart. No, I
(38:58):
might just grab like one of the those massive candles
with like four weeks and then just like that every day.
Speaker 2 (39:05):
Yeah, what does your home sound like.
Speaker 1 (39:07):
It sounds quiet, yeah, or if in the absence of that,
it might be music. Yeah, there's never really a TV going.
It'll either be music or just silence. Sounds a bit weird,
Actually not at all. Yeah, I think you know, when
you're talking all day or you're with people all day,
(39:29):
it's kind of just nice to just sit inside.
Speaker 2 (39:32):
Definitely, just sit with your thoughts.
Speaker 1 (39:34):
Yes. Ye.
Speaker 2 (39:35):
Are you a tidy person, organized or are you just
shove everything in a cupboard and shut the door.
Speaker 1 (39:41):
Yeah, I'm very very tidy and organized. Everything has a place.
Speaker 2 (39:46):
Have you always been that way?
Speaker 1 (39:47):
Yeah, I've always been that So my this is a
funny story. Actually, my before I'd go to school, I
would make my bed as a as a child growing up,
and my parents had a running joke that because I
would tidy everything in my room before I left for school,
and they had a running joke and they're like, oh,
miss Fussy's here. Oh this is third person that's in
(40:10):
the room, and they're like, oh, miss Fussy's here. So yeah,
I've always been very organized and neat and everything in
the place, and it has to be in the place.
Before I leave, so that when I come home, I
don't have to tidy.
Speaker 2 (40:23):
It's just just calm.
Speaker 1 (40:25):
Yeah, it's just calm. It's just colax.
Speaker 2 (40:30):
So when our guests come over they bring something, we
ask for an item from the mystery drawer. It sounds
like yours will have been selected from its designated place
in the home. Well, what if you brought in?
Speaker 1 (40:45):
I have brought my gum boots, So tell us.
Speaker 2 (40:54):
So why the gum boots? And explain for anyone who's
listening and not watching, what do they look like?
Speaker 1 (41:00):
So these are black knee high gum boots. They're a
little dirty, and I sh probably shouldn't be touching the
bottom of them because I'm about to tell you where
they've been. When I got Otis my dog, I started
taking him to a dog park and it was a
little ritual that I created twice a day in the
(41:20):
morning and in the afternoon every day, and it's something
that just brings me so much happiness to be at
the dog park.
Speaker 2 (41:29):
I can see, Yeah, you just look so happy right now.
Speaker 1 (41:32):
I love it. And it's just been one of those
things that, no matter how chaotic my day is, I
make sure that in the morning I get to the
dog park and in the afternoon, I get to the
dog park and I wear these. So I wear these
gum boots every time because you.
Speaker 2 (41:47):
Know, you never know what's in a dog park.
Speaker 1 (41:50):
There's a lot in a dog park, which it makes
me feel a little guilty that I've put them on
your table, But yes, I wear these gum boots, whether
it's summer, whether it's winter at the dog park. I've
become kind of well known for it amongst the dog
park community. And I think I've brought them because I
think it's just such a good reminder that, you know,
(42:11):
happiness and joy can come from little moments in your day.
And yeah, these gum boots have brought me a lot
of joy over the years. And it's obviously very closely
tied to my dog. But I didn't I didn't want
to bring like a dog collar and be like my dog.
So I wanted to bring something that this is something
(42:32):
literally I've worn. Yeah, I wear these twice a day
every day, and it's just a little bookend moment to
my day.
Speaker 2 (42:40):
It's so lovely. And then thinking about when you return
back home and you walk in the door, you're with
otis what is it in your mind that makes your
home beautiful?
Speaker 1 (42:51):
So what makes my home beautiful? Probably, Yeah, it's not
just one thing. It's a collection of all the things
that kind of represent that me. And I think, you know,
your space and your home it should give energy, you know,
back to you, and I think it should reflect who
(43:11):
you are and be really personal to you. So I've
definitely been really intentional about making my home like a
you know, kind of as a form of self expression
for me. And yeah, I would say it's in every room.
There's something nostalgic, there's something playful, there's something that you
(43:34):
know came from a really great memory. And I think
it's like all those things combined that that make my
home a beautiful play for me.
Speaker 2 (43:43):
That makes perfect sense. And I think that's such a
lovely way to see your home, a collection of items
and memories that's a reflection of you. Lizzie. Thank you
so much for joining me here at the edit. It
has been in joyful to use the term of the chat,
(44:04):
A real joy chatting all things Sunday and you and Otis.
Speaker 1 (44:09):
So thank you, Thank you so much. Otis will be
thrilled that you got to mention on the podcast. Thank you,
it's been a lot of fun.
Speaker 2 (44:19):
Thanks Lizzie. That was Lizzie Binks. And I love how
she adds structure to her days so the chaos can
still happen, and how she embraces silence and sometimes a
bit of music in her home to calm her mind.
I also love how she absolutely embraces color, from the
products she creates to the furniture and pieces she fills
(44:42):
her home with, because, as she said, your home shouldn't
be a copy and paste, it should be a reflection
of you. Thanks for listening to the edit. If you
enjoyed this one, follow along and leave us a review.
It genuinely helps more people find the show. I'm l Loveluck.
We'll see you next time.
Speaker 1 (45:11):
This is an our media podcast.
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