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February 17, 2025 35 mins

Join siblings Coopa and Georgie for this fun episode about how life is rolling for both of them and how they are improving both the Naked Harvest business and themselves. They reveal the huge financial investment that they recently DIDN'T MAKE and why, plus share the truth about business growth and what they wish they'd known sooner. How much is luck? How much is planning? and When will your business be successful? 


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I would like to acknowledge the traditional owners of the
land on which this episode is being recorded, the Combomb
Merry people. They've been having conversations and telling stories on
this land for thousands of years, and we show our
gratitude and respect for their contribution to our environment and culture.

(00:25):
This is Rise and Conquer, the podcast where we strive
to become the highest version of ourselves through curious conversations,
healthy mindsets, laughter, connection, and a deep desire to evolve.
I'm your host, Georgie Stevenson. Join me as we explore parenthood,

(00:49):
business manifestation, and so much more. It's positive, it's practical,
and it's about putting you in the driver's seat of
your own life.

Speaker 2 (00:58):
Are you ready? Cooper, Welcome to the rn C Potty,
Welcome BACKDA, Thank you so today a minute, it has
been a lot minute. Yeah, we've done an episode Me
and You, but not for ages.

Speaker 3 (01:14):
Hey yeah, not for over you long long time.

Speaker 2 (01:17):
Today we are going to do a fun, a little
episode answering some of the nh co's questions. Actually these
might be from the Rise Community, Rise Community apologies. They're
mostly business related. So let's go straight into it. Firstly, Cooper,
actually how was your Christmas? In New Year's and Happy

(01:39):
twenty twenty five? Do you want to tell the currency
community how yours was.

Speaker 3 (01:48):
Your I'm like, I'm pretty sure I've told you because
I see you every day.

Speaker 2 (01:52):
No, obviously i've seen you.

Speaker 3 (01:55):
I know. Yes, I had a good Christmas. We didn't
go anywhere because my wife is pregnant again.

Speaker 2 (02:03):
Again pregnant and very very sick.

Speaker 3 (02:07):
Yeah, like really bad. She had to go to the
hospital a few times, and it was yeah, no good
for her anything.

Speaker 2 (02:15):
She has been sick with most pregnancies, hasn't she.

Speaker 3 (02:19):
Yeah, every pregnancy, the whole way, the whole way, no break,
but like she would be able to cope, like she'd
be able to do a little vomit and then do life, Yeah,
do life, do the kids, and then but this one
she was bedridden. I had to do everything, and definitely
it was pretty hard to be have that job role

(02:40):
as well as my job role in the relationship, to
have both. It was hectic and hats off to.

Speaker 2 (02:48):
Months well, especially because PRIMI is only what fifteen months,
eighteen months? So to have body Hu's ten, yeah, Billy
who's three, Yeah, prim who's fifteen months? And then Ash
poor thing, just not well. Yeah, full on, are you
guys to Japan? Won't you?

Speaker 3 (03:09):
Yep, supposed to go to Japan. We had another trip
book to go on a Hammo had to cancel everything.
So yeah, but so it's good that she's feeling better
now and she's getting a life back a bit and
able to go to the shops now. And yeah, so
that's was my Christmas, just chilling at home, family time.

(03:29):
It was actually really nice. A little bit boring. I
swear like everyone what they've done, and it's all just
staying family stuff.

Speaker 2 (03:41):
That's nice. And any goals for twenty twenty.

Speaker 3 (03:44):
Five, Yeah, my goals are and ah.

Speaker 2 (03:47):
Sorry, guys, I'm eating as we record this, so I'm
sorry they used to and I haven't ate on the
podcast and ages.

Speaker 3 (03:56):
I find that out to believe. My goals to really
vamp up Naked Harvest this year, really vamp up. Yeah,
just do a bit more than what I have been
doing because I have been on some journeys the last
couple of years.

Speaker 2 (04:13):
You've been focusing on your own journey.

Speaker 3 (04:16):
Yeah, very self development, like just doing yeah, just personal
stuff to level up. And I'm all clear, all clear
with that, and I feel I'm here. I'm back pretty much.
I feel good. So now yeah, I'm ready to really

(04:36):
go for it in Naked Harvest and also rise. I've
got a few ideas and that sort of thing. And
that's one goal. The other goal is just to relieve
stress wherever I can relieve stress.

Speaker 2 (04:51):
So what do you mean by that?

Speaker 3 (04:53):
Just anything finances?

Speaker 2 (04:56):
Give us an example.

Speaker 3 (04:57):
Well, one big one is I bought shares in a
boat and it was a It was really good at
the time. I thought it was a great idea and
it was like a like a speedboat, like a super yacht.

Speaker 2 (05:13):
So then you have time on that yacht.

Speaker 3 (05:16):
Yeah, and I had best holidays. So it's like served
a purpose. Have you Nah?

Speaker 2 (05:21):
Can I go on? I will have to go on
it before you sell it, really get used out of it.

Speaker 3 (05:25):
Yeah, well if you go on it, just help me
sell it and then you go on it. Come and
take it quick, take it off, give me your money.

Speaker 2 (05:33):
Needs some money.

Speaker 3 (05:37):
Like that's not a major stress. But like I just
don't use it. No, I use it. I got little kids,
and to go on a boat, it's just not really
serving us anymore. And I just want to get rid
of it. But like it's just a market and the
economy and all that crap. But yeah, so that's one

(05:57):
I don't know. I don't I don't have too many stresses.
It's pretty good life. I've been actually not doing it
the last two years of relieving trauma, stresses and that
sort of thing.

Speaker 2 (06:07):
And now you've done the hard yards.

Speaker 3 (06:09):
But there it's more, and it's not to get in
those same situations and just be a bit smarter and
how I don't know. I've always done that in my life.
I've always just put myself in a really stressful situation
that I get out of, but it would affect the
people around me and me and just trying to minimize that.

Speaker 2 (06:32):
You know, it's funny, what's interesting, And this is giving
you guys the goss here on the potty, But if
you guys listen to the body, you're into it. So
we can tell you. So me and Cooper are wanting
to buy a warehouse this year for naked harvests. Like
that's going to be a stress on Cooper.

Speaker 3 (06:50):
I've already processed.

Speaker 2 (06:52):
I hope you've done some tapping on it.

Speaker 3 (06:54):
Yeah, yeah, no, I like to process stuff far and
I know I'm just.

Speaker 2 (07:02):
That you're like, financially, I'm not going to have any
stresses this year. It's like probably one of the biggest
financial stresses us buying this fucking warehouse.

Speaker 3 (07:11):
Yeah, it's just on that. Like I took to Georgia
yesterday or the day before about a warehouse and it
was going to be huge financial investment and a lot
of stress, and like I was really keen my egos.

Speaker 2 (07:25):
Like, you were so keen to do it. You're like,
we need to sign the deal today.

Speaker 3 (07:29):
Yeah, I signed the deal. That's just how I roll.
And I was like I took one day. Well, man, yeah,
just like I don't have the money right now, I
want to do that.

Speaker 1 (07:41):
It's like we'll just we'll sort it out.

Speaker 2 (07:43):
We'll figure it out.

Speaker 3 (07:44):
Well, there's always a way. I've already figured out how
I could do it.

Speaker 2 (07:48):
There is always a way.

Speaker 3 (07:49):
But I talked to myself my head, and I was like,
do we actually need to do this? Do we need
to put financial pressure on Naked Harvest as well and ourselves?
And I'm like, the fuck are we doing this for?
I'm like so yeah, Like I didn't do tapping on that,
but in my tapping, there was a part.

Speaker 2 (08:12):
Of that in there, so you don't want to buy
the White House anymore.

Speaker 3 (08:15):
I'm not that one. Okay, different one, Like right now,
we're just just chilling.

Speaker 2 (08:19):
We probably just need a tiny bit more time. Obviously,
I'm sorting out my That's.

Speaker 3 (08:23):
What the dude and I said, Ah, we're just not ready.
The next couple months said it was a bit of premature.

Speaker 2 (08:30):
So let's even go back to that. Let's even di
sect that for a second. So do you feel like
it was like an ego sort of like yeah, yeah.

Speaker 3 (08:39):
Very ego. I want to set ourselves up for to
have a passive income later. So I wanted to do
that and then have the business try and pay off
the mortgage and after ten years, like we should have
it down pretty good. That was my theory in my head,
like what I wanted to do. And it was funny.

(08:59):
We talked to Kelly, our CFO. I took to her
and I'm like, what do you reckon? Like can the
business cope? And she's like, well, the short answer is no.
She's like like right now, no, I'm like, but it
might be in about a year, like surely be fine,
Like looking at the marketing calendar, like we should be

(09:20):
sweet she's like, yeah, but like got it just kind
of She's very conservative and that's.

Speaker 2 (09:26):
What most CFOs are, aren't they. Yes, they need to
see the evidence. With me and Cooper are like, we'll
just manifest it, We'll figure it out.

Speaker 3 (09:33):
Yeah, dreamers. And then so I got off the phone
of that of Kelly and I thought, fuck that she's
just told me what to do, and I am, I,
she didn't tell me what to do. And then I
like straight away thought of my dad and he's always
told me not to do stuff because he just likes
he's like.

Speaker 2 (09:53):
Just he's very conservative with money.

Speaker 3 (09:56):
Yeah, and then he just hates stress. But he's the
biggest stress. So I know it's just yeah, So like
I got those feelings and then I just let it
sit and yeah, my ego is up. And I went home,
took to Ashton. I'm like, what do you reckon? And
she's like, it's going to be more stressed, Like why
do you want to have more stress? Why do you
want to do this? Is money that important? And that

(10:20):
I'm like, she's like my favorite person in this world.
And I talked to her about everything and she knows me,
and yeah, so I didn't go to sleep that well
that night and the next morning, Yeah, I just did
some tapping with some other stuff, other financial stuff, and
it all kind of looped all together. And then yeah,

(10:41):
I did some tapping. And then after that I was like,
I'm a good.

Speaker 2 (10:45):
Sweet sweet I don't need to make that funny.

Speaker 3 (10:49):
And then that day I went and played a game
of golf, so I was like, I need to do
some tapping so I can just chill out. And yeah,
just chilled out, play some golf.

Speaker 2 (10:57):
When I'm kind of looking at that, obviously knowing you
for a very long time, I can I completely resonate.
Is like you get that initial I want to do
this because of this reason, and especially your reason of like,
well I'm setting the business up. I'm setting me, you know,
Georgie up. This is a great financial decision. But then
I love how you kind of went back to your values,

(11:19):
like you said right at the start of the podcast,
of like one of my values this year or you know,
just goals or whatever, is like to have less stresses
because obviously you have a pregnant wife, you guys are
having a fourth baby, et cetera, et cetera. And then
it's like this decision comes up. You think it's like
it your ego kind of pops in. But because you
have the tools, you did the tapping, you spoke to

(11:41):
your wife, who's very emotionally intelligent, you were able to
kind of like back off. Yeah, because when when you
were talking to me about the idea, I thought, on
my head, there's nothing I can say in this moment
that is going to make him like because.

Speaker 3 (11:59):
Just kind of frustrated me too. You're like, don't have
the money, Like what's like, what do you want from me?
I'm like, figure it.

Speaker 2 (12:05):
Out basically, like I actually just don't have my money.

Speaker 3 (12:11):
And then I was like, fuck it, I'm just going
to do it all myself.

Speaker 2 (12:14):
And he goes, surely you just have like two hundred grand.

Speaker 3 (12:17):
I'm like, no, I don't have Yeah, that was only
a deposit.

Speaker 2 (12:23):
I was like, no, I literally it's.

Speaker 3 (12:26):
The small deposit before the big one.

Speaker 2 (12:29):
And I'm like, oh, but I could understand that you
were in your ego because like anything I was saying,
you were your eyes were like glazed over, like there
was just yeah. And so so I said, talk to Kelly,
take a moment. So look, I'm glad that we've come
to that, and also I think it's just it's not

(12:50):
right now. And even this is what we you know,
teach in our money mindset course, because it's like with money,
and there is a difference because even if you think
about when we started Naked Harvest, we both financially you know,
you're mortgage your house, Like that's a huge risk, and
I ablously put in a lot of money. But in
saying that, that is like a different stress because at

(13:14):
that time that was our number one goal.

Speaker 3 (13:16):
Yeah, I had nothing. I had nothing to lose, Yes,
nothing to lose.

Speaker 2 (13:21):
In a different, different mindset, I was trying to say,
we are in a different season where we do have
a thriving business, we do have like really great lives,
and we don't actually need to put that stress on ourselves,
especially in this season right now with you about to
have a new baby, et cetera. And understanding that and

(13:45):
understanding where the need to have Oh but I have
to do this thing, but having enough like emotional intelligence
and the tools of tapping to be like, no, this
actually isn't what I want right now.

Speaker 3 (13:56):
Yeah, exactly like I wish I had those tools back then,
like I wouldn't have been as reactive, but like when
you have these big decisions and you make the decisions
in a reactive way, that's when you made bad calls.

(14:19):
But like what we did that was fucking luck. We
had some major luck in that. I was thinking about
that before coming on here, and it was just so lucky,
Like we made it work.

Speaker 2 (14:32):
What do you mean it was so lucky.

Speaker 3 (14:34):
It was so lucky. The way it all worked out
is so lucky. But like we made that luck.

Speaker 2 (14:40):
Yeah. See, I don't believe in luck.

Speaker 3 (14:42):
It has this a little bit to luck.

Speaker 2 (14:45):
Yeah, but I think you're using the word luck, but
I think of that word as like energy because even
if you think about when we started Naked Harvest, the
amount of energy we were putting into it, not just
like physical like work hours, but like belief in ourselves,

(15:05):
you know, like this is going to happen. We believe
so much in the products, We believe so much in
the community. Like I just don't believe in luck because
it was like this certain energy we were holding. Whereas,
for example, you know this goal of like the warehouse
and whatnot, I just feel like I don't have the
same energy for it. So that's why I.

Speaker 3 (15:25):
At a different perspective of luck.

Speaker 2 (15:27):
Yes, I personally don't believe them.

Speaker 3 (15:29):
Because like, well my story is different. For me. Is
so lucky that I had you as the marketing side
and an influence. Like if I didn't have that, I
wouldn't have had it.

Speaker 2 (15:43):
True, Okay, I understand what you mean.

Speaker 3 (15:45):
So like there's an element of luck, but it's what
you do that luck. So I had that luck and
then like I work my ass off to get that
going going through.

Speaker 2 (15:56):
And also I remember at the start of Nick and Harvest,
like you had such belief that I even remember I'd have,
you know, limiting beliefs and come to you be like,
oh what if it doesn't work out or what if
this person says this? And you were just so like Georgia,
this is going to work out, like such a strong belief,
like I believe it.

Speaker 3 (16:15):
Are Remember that I was like, there's no way this
is not going to work, like not like the slightest chance.
But that's what I.

Speaker 2 (16:24):
Think you need. I think when you are starting a company,
when you were starting a business, you need to one
hundred percent back yourself.

Speaker 3 (16:32):
Yeah, but that was coming out of emotions that were clear.
There weren't a bad motions of bringing up frustration, fear,
like I was in the zone I just knew. So
it's when you have those chances, those luck, that luck
that comes up, if you're able to regulate yourself in

(16:53):
that moment, it becomes so clear and you're able to
move on the those things because these days, like everyone
I talk to, there's just always bad emotions. There's always fear,
like what if I can't do Like I talk to
brothers and friends and like I'm like, why don't you
just do that business or something? And they're like, well,

(17:16):
if I do that, I might lose everything. That's when
tapping and regulating yourself and using these tools would be perfect.
Or they're going to do it and be like, I
still believe it's not the right decision for me, but
it's coming in a place of not your fear. It's
coming in a place of content. I know this is it.

Speaker 2 (17:39):
Isn't it crazy? How many people will never live up
to their full potential, will never live a life that
is like their dream life on their own terms, and
never do things that will truly make them happy because
of fear.

Speaker 3 (17:55):
Yes, the way we've been conditioned from school, Like it's
how we're being taught.

Speaker 2 (18:07):
Okay, this is a good one. We have a question
from Emily and she's saying, I'd love to know how
you built NHH to become an eight figure business in
just five years. Do you have any tips or specific
things to focus on for growth. I'm delving into melting
the limiting beliefs of working harder for money and how

(18:27):
to get more success with less effort by removing the resistance.
We have conditioned over the years that nothing comes easily
or quickly, and society has always said business takes at
least five years to take off or become successful. I
really want to break down these barriers and would love
your insight on how to grow my business without any

(18:47):
limitations or past conditioning. We'd love to know more about
how you guys started, how you built the company to
what it is today, and the beliefs put in place
to start. So obviously there's a lot of questions and that,
but so let's just start with the limiting beliefs. So
she's she's saying she has limiting beliefs of like we
need to work really really hard to be successful. Businesses

(19:10):
don't even you know, start to profit until five years.
I can see she's definitely got this limiting belief that
it's like nothing comes easily or quickly, and obviously we've
been able to scale, you know, like I think we've
probably never earned so much money and worked so less
in our lives at this point. That's true, Like, let's

(19:31):
be honest. So obviously we have a different set of
beliefs that we are implementing in our current reality because
that's what our reality is reflecting. So what are some
beliefs that you've kind of had throughout the journey of
n H in regards to working hard, Because I feel
like this is a huge one that we have overcome
since we do have parents where it's like work as

(19:53):
hard as possible.

Speaker 3 (19:54):
Yeah, I remember Dad telling me like the other week
that's like you get such a big business, Like why
you're working hard? You need to make it bigger, Like
you're not even working in it, Like you're not doing hours.

Speaker 2 (20:06):
You're not even trying.

Speaker 3 (20:07):
And I'm like and it kind of like convinced me
for a little bit, and I'm like, yeah, I do
need to get back more into it. I need to
put more hours into it. And then I'm like reflected
on that and I'm like I've been working my ass
off because my goal was to not work hard and
make the same money. And I'm like, the fuck are

(20:28):
you doing? Like you don't want to go back anyway.
But at the start, like you got a hustle with us.
Everyone kind of around me, they always called this company
a unicorn, unicorn company, that it was not a normal
company that grew really fast, really quick, and we yeah,

(20:53):
we're profiting like after the first year, which it just
doesn't happen. But that was because we come together and
we were such a good fit and we trusted each other,
and you had such a big influence. So like to
get an influence is everything these days, everything social media.

(21:13):
So it just worked so well. But for some to
start out without that, you've got a hustle for five years,
like that's the standard.

Speaker 2 (21:23):
Well, what you're not seeing, I guess, let's say with
n H is for example, there's even like little things
that I can see in n H. So for example,
we hired, you know, I had an assistant working for
me and she came into enh and so we were
literally paying an employee in NH before it even started

(21:45):
to make money. Like there were certain things that we
did that not many people do like they're like, oh, well,
I'll wait until it makes this amount and then I'll
do this. But even if you think of our mindsets,
like for me it was and this is even manifest
is you act like it's happening a certain way and
then the evidence the reality catches up. Whereas a lot

(22:08):
of people they need to see the evidence and reality
and then they'll hire someone and then they'll act a
certain way. But even you saying before I had the
belief that this couldn't fail, even before we launched and
had any traction, because there's a lot of influencers who
can come with the audience and their businesses flop. Like
the amount of influences, I know that their business has

(22:29):
gone under after a couple of launches because it's just
didn't believe it, and so like fix even those certain things,
I truly believe. If we're talking mindset, we have this
mindset where we act our reality. Our evidence doesn't have
to show us, and we will act in a certain

(22:49):
way and then our reality will show us and our
reality will catch up. Even if you think about our
pet talk with the warehouse, obviously, if I had the
money right now, you know I do it even if
NH isn't in that position to finance that much money.
But you're like, but in a year it will be.
I would have been like, yeah, in a year it
will be. And like I would have even though the

(23:10):
evidence isn't showing that now, I'd be like, yeah, well
let's act like that and that's what's gonna happen.

Speaker 3 (23:15):
Yeah, like you're just saying that. I just remember believing you.
I remember you you as the driver of the company
and to market, and I believed in you over it
was just like beyond I'm just like George, she's gonna
take us. And that was it. And yeah, but then if.

Speaker 2 (23:38):
I may believed in myself because you were so like
sure of it and I was like, all right, let's go,
let's do it. So even if you think.

Speaker 3 (23:47):
About that, I haven't thought about that.

Speaker 2 (23:49):
That's what I feel. That's even when you say luck,
I'm like, no, it wasn't luck. It's like and if
you think about that is very not everyone's scenario. So
that was such a huge catalysts and but it can
be your scenario. It's a belief. It's you having. Like
even Emily, I love the fact that you're like you're

(24:09):
already aware that you have these limiting beliefs. So the
next step is, you know, using the tools. Obviously in
the rise up what Cooper's saying about tapping, we're actually
thinking of creating a tapping course for you guys, because
it's I.

Speaker 3 (24:23):
Do want to touch on that.

Speaker 2 (24:24):
Yeah, it's something we use what I want to work.

Speaker 3 (24:26):
On this year, and I want to ask everyone what
they think about it, because I want to do a
course to give everyone this tool, because I think it's.

Speaker 2 (24:36):
Cooper uses it.

Speaker 3 (24:37):
I think it's the one literally like daily Like there's
a lot of deeper work that makes it a lot easier.
So I'm in that era where it just it's so easy.
But if I had this beforehand of tapping out emotions,
like it's a band aid, it's not going to fix you.
And that's why I like it because you can use
it as much as possible. With the and aid. You

(25:01):
use it when you have a cut every single time.
So whenever you have a cut, a word that comes up,
you still man straight away, like because we like to
sit in it and we like to hold into those emotions.
But like, if you had this this tool straight away,
it's going to make life so much easiah.

Speaker 2 (25:20):
So anyway, and like food, for example, we're tapping. It's like,
let's say you're about to do a speech and you're
really fucking nervous and you're like, I'm shit, I'm not
a good speaker. You would tap, and you would tap
away those feelings of feeling whatever negative feeling is, like,
obviously you'd get to it and then so you can.
You know, you still might feel nervous, but it's just

(25:41):
breaking down those limiting beliefs that hold you back from
like stepping into you.

Speaker 3 (25:47):
Yeah, you just don't have those emotions that are holding
you back.

Speaker 2 (25:50):
And these emotions that the emotions of like well I
don't believe in my business. Well I fear I'm gonna
look silly in front of others, et cetera, et cetera,
holding us back every single.

Speaker 3 (25:59):
Day, every day. All right, So it is called patting.
I'd like to make that clear.

Speaker 2 (26:04):
But padding not typing.

Speaker 3 (26:06):
Do you want to make this available and yeah, let
me know what you think if you would like that.

Speaker 2 (26:13):
Yeah, if you're listening to Step and you're like this
seems like a cool tool, let us know and we
will get onto that. That's a cool goal for you
to have.

Speaker 3 (26:20):
Yeah, that is a goal. It's like I just call
it magic. It's bloody magic, Like not even joking. I
just want everyone to experience it. And then you you
do understand, you'd be like, holy fuck, people's right, well,
shit is magic? You understand rid of it?

Speaker 2 (26:36):
Dan, How much of our life isn't true? And is
this illusion? And is all emotion? And how much we
are making decisions of these emotions that aren't even real
so when we clear them, you're able to see things clearly. Yes,
even like I look back at my relationship and like,
you know, when you're a bit toxic in your relationship

(26:58):
and you make some really silly decison visions because of
like these emotions that you feel so deeply from like
wounding from your childhood or whatnot, and I'm like, gosh,
if I just had tapping back then you just you
would you know, make better choices.

Speaker 3 (27:12):
Yeah, Like I just thought of one. Back when I
was younger, I used to get pimples a lot, and
like it wasn't crazy acne, Like I'd get a couple
and then I'd be like, I don't want to go
out of the house. Like I I even got some
ashes make up a couple of times, and because I
was so self conscious of it, but it was a

(27:32):
couple of pimples. Yeah, So like in that moment, if
I had tapping to be like get rid of whatever
that emotion would be, is just being.

Speaker 2 (27:44):
Sad or anxious?

Speaker 3 (27:46):
Yeah, unhappy or whatever it was. If I got rid
of it, then I'd be like, no, I'm confident, I
feel good and I can get out of the house.
So it'd be such a But it also opens up
to like why am I getting himples? So you have
the space to actually work on the thing that's in
front of you. And at the time I was eating

(28:07):
shit and I was drinking too much, so it would
have opened my eyes up to more things to be
able to work on. So it is the biggest tool
I reckon that's going to help so many people without
going deep and doing trauma work.

Speaker 2 (28:21):
Yeah, all right, anyway, we've sold the tapping really sold
just that. So I guess her other question was the belief,
which we've touched on, and then her other question, I
guess is like more tangible things of how we've scaled
the business in five years. What came to mind when
I saw that question was I think something that I've

(28:43):
seen in NHH, which you know, other people I feel
like are doing it now, but I feel like we
did it before. It was like more of a trend,
and it's we focused on community. We really from the start,
we you know, only use community members in photo shoots.
We really listen to what people were saying.

Speaker 3 (29:04):
We education was huge.

Speaker 2 (29:06):
Yeah, we educated that. We made them feel seen. I
truly believe it's like your customer if we're talking marketing psychology,
which I never did a marketing degree, but it's like
I will buy a product if I feel like they
understand me, especially females. I feel like men want to
be like respected and like this masculine like I want

(29:28):
to be respected and like my presence or whatever, and
females it's like I want to be heard and seen.
I want you to see me like if I mean
thinking of my romantic relationship, like I want him to
see me like the true me. So when there's marketing,
that's like they're hitting pain points where I'm like, fuck,
they understand me, I will go and buy that product.

(29:49):
And I feel like from the start we weren't doing
it from that, we just thought, well, the community is
buying the products the community. No, So from the start,
we were all about community in an industry that was
so male dominant.

Speaker 3 (30:02):
Will you think about like human nature and this is
male and female that we just want to be a
part of something. We want to be seen as what
you're said, the communal thing, Like we want to be
a part of a team. That's what we brought to
girls in this industry and we really helped everyone be
a part of a team and be seen and yeah,

(30:26):
like it all goes hand in hand. But like that's
that's human nature. That's what we all look for in
one way or another. Like that's like friendships and family
and stuff like we just want to be a part
of something. So you think about the bigger companies like
Apple or even Prita and all of them. Like when
you wear a Prita bag, I don't do it myself, but.

Speaker 2 (30:48):
I would imagine PAA bag.

Speaker 3 (30:50):
But I can see women they strut around with that
prior bag and they're like, I'm a part of this group.

Speaker 2 (30:57):
I'm a cool girl.

Speaker 3 (30:58):
Yeah and I'm confident. But that's what that company's bringing
such a good community and they're a part of that community.
And that's what we did so well in which like
I didn't know the psychology.

Speaker 2 (31:14):
When we started, We honestly didn't know what we're doing.

Speaker 3 (31:17):
It just it just worked really well. So yeah, that's huge.

Speaker 2 (31:22):
Yeah, we honestly we focused more on brand and the
community than anything else before it was like a thing.
And even I feel like five years ago, it wasn't
that normal to have the like the founders in front
of the brand all the time with their faces talking
to the community. That wasn't that normal. And I feel

(31:44):
like we kind of did that. Obviously we did it
because of like my presence and influence. But now I'm
seeing even companies where the founder isn't an influencer or whatnot,
and they're so prominent in the brand, and I love it.
And so when I think about it, I'm like, oh, yeah,
that's what we did from the start, So that makes sense.

Speaker 3 (32:05):
Yeah, that definitely worked.

Speaker 2 (32:06):
And I also I do love like, for example, like
there's heaps of you know, skincare or makeup or whatnot,
but I will gravitate towards a brand where I know
the founder's female, I know certain things about the founder,
especially in a market where there's so much to pick
so I feel like us being like hey would order
and Cooper, here's trust. Yeah, here's us, here's what we

(32:28):
believe in. And that was it. You're like you kind
of knew straight away if you wanted to buy from
NH or not.

Speaker 3 (32:34):
Yeah. That was one of my ideas for this year
as well, is in NHH, I'm going to do a
weekly I'm going to call it a channel or something.

Speaker 2 (32:45):
A weekly live.

Speaker 3 (32:46):
Yeah. So like I want to do behind the scenes
and I want to let people know my experiences with products,
our products and other products, and then also the education
and then behind the scenes business and that sort of thing.
So love that bring in that trust.

Speaker 2 (33:06):
Are you going to do it on Instagram or what
are you going to do it?

Speaker 3 (33:09):
Well? I thought instagram, haw didn't nowhere else to do it?

Speaker 2 (33:11):
Yeah, I know that makes sense. Cool. I love that.
You know what I'm thinking this year, I want to
go live in the Rise app do what Q and
A to talk about stuff like I know they do
that on that on the podcast, but obviously I know
on the Rise app it's like a very because I
want to talk about like the deeper things, the self development,
which I do do on the podcast, but even having

(33:32):
because people can like comment back and having conversation with
the community. I'm really craving that, and I kind of
want to do it on the Rise app because that's
we have that feature which we just don't use.

Speaker 3 (33:41):
Hmm, that's cool.

Speaker 2 (33:43):
Yeah, all right, my loves. I know that episode was
a lot of just me and Cooper talking some shit,
but we hope you loved it. If you do like
these episodes with the Cooper, let us know so he
can get a promotion and join me more.

Speaker 3 (34:03):
He just destined I'd like to come in with a
bit more and your thoughts.

Speaker 2 (34:11):
It's great to have a male opinion on the body.

Speaker 3 (34:14):
I feel like I can speak to women pretty good.
Like I am very malely, but I've been brought up
by women, so I just have that touch.

Speaker 2 (34:25):
You grew up with three two brothers and a sister.

Speaker 3 (34:29):
I don't remember. I just remember mom.

Speaker 2 (34:32):
It's so cute you are.

Speaker 3 (34:38):
Just let me know let us.

Speaker 2 (34:42):
I really appreciate if you share this with your friends
or family, or community or anyone who think will benefit.
It really helps us out, me and the incredible Rise
and Conquered team. Thanks so much, guys, We'll out to
you later.
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