Blunt On Business

If your Q3 plan is "survive the summer," you're already losing Q4.In this episode of Blunt On Business, Rich Laster breaks down the five strategic moves growth-stage founders need to make now to finish 2025 strong …especially in this flat, cautious market where capital is limited & outcomes are scrutinized.Whether you’re a Seed or Series A founder, investor-backed operator, or in a plateaued revenue cycle, this is...

You paid for the CRM. Your team is “using” it.So why are deals slipping through the cracks—and revenue stalling?In this week’s Blunt On Business live session, Rich Laster calls out the 3 most frequent CRM misuses destroying sales performance in B2B organizations. If your CRM isn’t actively helping you close deals and retain clients, it’s a liability, not a tool. This episode shows you how to fix that.

🔑 What You’ll Learn:1. ...

You’re getting leads. You’re taking calls. But deals aren’t closing, and you can’t figure out why!In this Blunt On Business live session, Rich Laster breaks down the 3 silent killers of conversion that are keeping your sales pipeline bloated and your bank account stressed.Whether you’re a founder, CEO, or the one-person sales team, this episode will help you diagnose what’s really blocking your revenue growth without fluff, gimmick...

Let’s cut the fluff!

If your business isn’t generating enough real profit to outpace inflation, you’ve got no business taking a vacation. In this unapologetically honest episode of Blunt on Business, Rich Laster calls Founders and CEOs to rise above cruise-mode and leverage summer for strategic growth.

Inside this episode:

🔥 Summer Slump = Strategic Goldmine: While others snooze, you work! Use this season to reconnect with cu...

In this 🔥 episode of Blunt on Business, we're cutting through the fluff and focusing on what actually drives consistent sales: a Unique Sales Proposition (USP) that lights the way for your Ideal Client Profile (ICP).

Here’s what we break down:

🧠 Your USP is the Magic Inside Your Value Prop – If your Value Proposition is the engine, your USP is the spark. Without it, you're just another voice in the noise.

🚫 Why Depar...

In this Blunt on Business episode we’re getting tactical, and brutally honest about how to sell to both first movers and second movers in your industry.

🎯If you’re only targeting early adopters, or only going after cautious laggards, you’re leaving serious revenue on the table!

Here, you’ll learn:

1️⃣ Understand the First Mover Mindset – These buyers want innovation, speed, and a competitive edge. We'll break down how to l...

If your business feels like it's all hustle but has lost its heart, you're building on broken ground.  This episode isn’t about playing small, it’s about playing real. 🎯 If you’re tired of chasing income without impact, this is your wake-up call.

In this Blunt on Business episode, Rich Laster exposes thedisconnect killing most entrepreneurs’ momentum: a profit plan with purpose.  We dive deep into how aligning your revenue...

Great product; no traction?!😳

This Blunt on Business episode tackles the harsh truth behind why innovation alone won’t save your sales. Even giants like Tesla can miss the mark—and if you’re a growing founder or B2B leader, you can’t afford to do the same.

🎯We break down the 3 critical alignment keys most companies ignore when wondering why no one's buying:

1️ Spiritual Alignment – If you don’t have an active relationship with y...

Trying to close bigger deals but, stuck in "we'll think about it" land??!

In this Blunt on Business episode, Rich Laster breaks down how to reverse engineer closing a big deal by getting down to the truth of if you’re the person to do it!

🎯 Here's the reverse-engineered roadmap to go from talk to truth:

1️⃣ Big Deal Signed & Paid –

What happens in the deals that actually close? Start there. 

2️⃣ Proposal Built <...

You think your SaaS is brilliant? That’s not enough!

In this episode of Blunt on Business, we break down why selling your software successfully starts with a mindset shift—from believing in your features to proving your value with actual user feedback.

Here’s what you’ll learn:

1️⃣ Assumption Kills Sales – Why thinking your SaaS is “great” means nothing if your users don’t agree.

2️⃣ Your Data Is Gold – How to use real user surveys, ch...

Struggling to close deals consistently? A CRM designed around your business might be the missing link. In this episode of Blunt on Business, we're cutting through the noise to show you why your CRM isn't just a database—it's the backbone of your sales process.

📌 Here’s what you’ll learn:1️⃣Your CRM = Your Sales Playbook – Track every deal, follow-up, and conversation so nothing falls through the cracks.
2️⃣Turn Data Into Dollars – U...

🚨 No Unique Sales Proposition? No Problem!

Many business owners get stuck overthinking because they lack the perfect Unique Sales Proposition (USP) to close deals.

💡Here’s the truth:Deals are won through relationships, problem-solving, and consistency—not just catchy taglines.  In this episode of Blunt on Business, we’ll break down how to sell successfully without a “perfect” USP by focusing on:

1️⃣Help, Don’t Sell – Why adding val...

Are you losing deals just because you’re not following up the right way, OR AT ALL??!

Most sales don’t happen on the first call, email, or meeting. The follow-up is where the real money is made. Too many business owners either give up too soon or come off as desperate and pushy.

In this episode of Blunt on Business, we’re diving into how to master the art of follow-up without annoying your prospects. You’ll learn:

1️⃣ Help, Don...

📈 You have a Value Proposition—but is it actually making you money?

Having a great Value Proposition is key but knowing how to use it in your marketing and sales process is where the real magic happens. In this episode of Blunt on Business, we’re breaking down how to turn your Value Prop into sales-generating messaging across three key areas:

1️⃣ Inbound Marketing – How to attract leads by using your every blog, article, and social ...

Struggling to close deals? It might not be your product   …it’s your message.

In this episode of Blunt on Business, we’re cutting through the noise to talk about the #1 sales tool most business owners overlook: your Value Proposition. If you can’t clearly explain how you deliver value, you’re losing deals before you even start.

Here, Rich will break down:1️⃣What a Value Proposition really is: how you deliver value.

2️⃣Why activ...

AI is powerful but, is it the right choice for your business’ tech leadership? Many small and mid-sized companies are considering AI-driven solutions yet, a Fractional CTO brings proven strategies and human expertise that AI simply can’t match.

In this episode of Blunt On Business we cut through the noise and break down three critical reasons why hiring a Fractional CTO is the smarter investment over relying on AI for your business...

What do the Superbowl-winning Philadelphia Eagles and elite business leaders have in common?A Championship Mindset.

In this episode of Blunt On Business, we break downthreegame-changing lessons from the Eagles’ dominant victory over the Chiefs—and how you can apply them to win more deals, grow revenue, and dominate your market.

📈 Takeaways You Can Apply Today:

1.  RelentlessPreparation – Why top businessesnever rely on generic pitche...

Struggling to convert leads into paying💰 clients? The secret isn’t more leads—it’s a smarter approach to B2B conversion.

In this episode of Blunt On Business, Rich Laster breaks down the 3 key stages of lead conversion and the one crucial strategy you need at each stage to boost revenue.

Key Takeaways for Business Owners:
🎯 Stage 1: Be found—leverage SEO and valuable content to attract the right prospects. 🎯 Stage 2: Build t...