Grassroots Marketing

Grassroots Marketing

GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

Episodes

May 17, 2022 17 min
Flower by Edie Parker by Brett Heyman, the cannabis leg of Heyman's cult accessories label Edie Parker is pleased to unveil Weed's Come a Long Way, Baby, a new campaign to coincide with 420.



As an all-women led company and leader in the luxury cannabis space, Heyman hopes to celebrate the liberation of cannabis and the ever changing perception of the culture that's tied to it.

Widely known for its inherent sense of irreve...
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Grassroots Marketing learns about Rogue Paq and their expansive line of Luxury Cannabis Accessories with the Founder and CEO, Jessica Cadmus



Rogue Paq was created by NY Wardrobe Stylist and Goldman Sachs alumna, Jessica Cadmus (AKA Wardrobe Whisperer) who thinks non-stop about how people present themselves. Her style advice and commentary has been featured on CBS This Morning, Bloomberg TV, CNN, Wall Street Journal's Market Watc...
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Lemonhaze Creates Exclusive Experiences Connecting the Cannabis Space and we learn more from CEO Brian Yauger, regarded as the “Most Connected Man in Cannabis.

Brian is the mastermind behind the boutique events company, the architect of exclusive experiences connecting the cannabis space. Lemonhaze also produces “the most coveted invitation in the cannabis industry,” the Lemonhaze Cannabis Industry Executive Golf Invitational in Las...
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Grassroots Marketing speaks with Laura Beohner is President of The Healing Rose, an Organic Cannabinoid Wellness Brand.

She is the Founder and Director of MA Hemp Coalition. Plant Medicine & Cannabis Activist. Basketball & Softball Coach. Twin Mom. BoD for Elevate Northeast & NOSHA.

Using 100% natural ingredients and 99% organic ingredients, The Healing Rose line uses the finest ingredients to create the most therapeutic...
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How Sunsoil is Disrupting the CBD industry as Alejandro Bergad and Jacob Goldstein discuss the mission to disrupt the CBD industry by lowering prices and creating higher quality oils and tinctures.

From April 22-24, Sunsoil offered their 30ct softgel and 30ct vegan capsules for $6 per bottle [regular price is $30 with other brands averaging $60-$80], comparable to the price of Advil. According to a recent CBD pricing report, the av...
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Last Prisoner Project constituents and House of Wise creative partners Sean and Eboni Worsley share their story and voice to share firsthand how unjust cannabis convictions have deep ripple effects on families. 

House of Wise launched its Justice For All Campaign with Last Prisoner Project. In honor of 420, they are promoting a petition urging the Biden Administration to create an independent Presidential Cannabis Clemency Board to ...
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Old Pal Classic Shareable Cannabis celebrates 420 with the second iteration of the 'Grow Your Own' plants with the 'Music and Mary Jane' campaign focusing on the intersection of cannabis and music, highlighting music for and by plants. This is the first time the music from cannabis plants has been explored and shared with the world! CMO Allison Pankow fills us in.

From the press release:
Old Pal Shareable Cannabis c...
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PlantWave founder Joe Patitucci talks about a new partnership to Make Music From Living Old Pal Shareable Cannabis Plants.

Below is a press release on the announcement....
For the second year in a row, Old Pal Shareable Cannabis customers can enjoy a Grow Your Own initiative to put the power of cultivation in their hands for 4/20. Last year, the Grow Your Own program enabled the cannabis community to get up close and personal with a...
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We speak with Mitch Ngo and Jack Lau about Golden Ark launching the first-ever Alpha Version of a Metaverse platform targeting marijuana consumers.

The platform aims to bring to the participants everything they want and need to do. From social networking to social gaming, finding different dispensaries in Ark City, and obtaining wearable marijuana-related items, such as t-shirts and accessories from Golden Ark Stores, growing digit...
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CannaTrac is poised to make some big moves this year. As cannabis M&A activity heats up and business owners continue to seek alternative ways to streamline the otherwise frustrating financial transaction experience, cashless payments are king.

CannaTrac® Launched CannaCard® in the App Store®
The leading cashless mobile payment system solution for the industry launched CannaCard in 2019, and is on its way to developing even more s...
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LucidaClub Co-Founder and CEO, Jack Roosevelt talks to Grassroots Marketing about Education, Consultation, and Direction for Cannacurious Consumers.

The LucidaClub, a recently launched concierge ecommerce platform for the Cannacurious™ by the Cannacurious™ offers one on one education, consultation, and direction for learning just what cannabis products and strains may work best for what you’d like to achieve: Calm. Focus. Sleep.

“T...
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Grassroots Marketing discusses Hospitality for the Cannabis Aficionado with Chris Chiari, CEO and Founder of The 420 Hotels.

The 420 Hotels just became the first hospitality business in the country to receive a provisional license allowing it to operate a cannabis consumption lounge as an amenity to its hotel located in Denver, CO. Clearing this major cannabis consumption hurdle marks a new era of safe and legal cannabis consumption...
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Grassroots Marketing showcases Papers + Ink: Products for the Sophisticated Smoker with their Founder and CEO Carolyn Chu. 

As 4/20 approaches, millions of smokers are gearing up to light-up in celebration. This year, style can be brought to the sesh with patterned rolling papers from Papers + Ink! The brand was founded in 2019 to introduce fashion to the cannabis industry. With designs derived from vintage art, travel and n...
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Grassroots Marketing speaks with Tsehaitu Abye, MBA · Founder of Black Dragon Breakfast Club,  A BLK WMN Led Creative Agency and Lifestyle Brand Servicing Cannabis and Hemp Industries.

Tsehaitu Abye, is the founder and CEO of Black Dragon Breakfast Club, a community organization focused on platforming and positioning WOC in positions of leadership and enterprise within the cannabis industry. 

Tsehaitu Abye (pronounced Say-Hi-Too Ah-B...
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Steven Phan, owner and founder of New York City’s premiere educational CBD retail hub, Come Back Daily, and advocate for cannabis legalization, discusses what challenges the industry and legalization face, including reopening after COVID, his plans for entering New York’s adult-use market, and what can be done to improve cannabis and cannabinoid education and dismantle existing stigmas.

Steven also heavily credits the benefits of C...
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Grassroots Marketing discusses Cannabis High-end Genetics and Breeding with Anthony Scotti and Jason McLean, co-founders of Cherry cannabis.




Anthony Scotti and Jason McLean, co-founders and co-creators of Cherry, discuss high-end breeding and genetics in the cannabis industry. Cherry is a native Colorado brand founded nearly a decade ago during the initial wave of legalization focused on curating unique strains and cultivars for can...
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Learn how Cann is Pioneering a Tech-Driven Path in the Cannabis Industry with  Sebastian Richard, the Senior Director at cannabis-infused social tonic brand Cann.

The cannabis industry is expanding rapidly, but an industry-wide understanding of the retail/dispensary market is still in its infancy. Sebastian Richard, the Senior Director at cannabis-infused social tonic brand Cann, states:

“Cannabis data is old or misaligned and lacks ...
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We follow up on the continued growth of Glass House Brands with their Co-founder, President & Chief Cannabis Officer Graham Farrar.



Graham is a serial entrepreneur who began his career as part of the original team at Software.com, taking the company public in 1999. Shortly thereafter, he served on the board of Seacology and was part of the founding team at Sonos, where he was involved with product design, development, sales, and...
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A legacy cultivator intends to save the small farmers of Mendocino by paving The Emerald Road. We learn more from Justin Calvino.

Justin Calvino is an Emerald Triangle entrepreneur on a personal mission to save the small cannabis farmers and artisans of the region through his imaginative regenerative economics model, The Emerald Road.

Calvino believes that Mendocino possesses all the creative genius it needs to solve its own problems...
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EzHire Cannabis is planning on launching a brand new platform to help with hiring. Our goal is to make the process of getting noticed, interviewed and hired in the cannabis industry. We speak with Jacob Carlson. 

Our Co-Founders met at HubSpot (HUBS) and have been able to grow a team of proven experts on growing and scaling a product. Our co-founder just left HubSpot to focus on full time and we are expecting for massive growth in 2...
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