Grassroots Marketing

Grassroots Marketing

GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.... Show More

Episodes

Today we speak to Matt Shotwell of Native Tree Farms in California. Matt came to the cannabis business from notoriety as an actor (known for Weed Country (2013), I (Almost) Got Away with It (2010) and Campaignin': The Movie) and some related legal entanglements that were later dismissed. His Native Tree Farms brand has a real story (the pigs, the cows, the fallen native trees used for mulch, etc) and he says that’s what customers w... Read more

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Vision sells seeds and cannabis paraphernalia, primarily to European and international wholesale customers. In this interview, Ferdi talks about what Cannafest means for Vision Seeds in terms of marketing their products to the right audience as well as the strategy behind and inner workings of Vision Seeds. Ferdi also talks about the importance of sharing good information about products backed up by lab analysis, and developments ... Read more

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Slim Jim India started out making smoking papers and filters and has now diversified into hemp body washes, vape oils, CBD products, a grow box controlled by an app, and other related products. They manufacture branded products which they distribute to headshops all over India along with many other cannabis-related products by other manufacturers. They also operate an online headshop selling their own products and those of other co... Read more

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Vision sells seeds and cannabis paraphernalia, primarily to European and international wholesale customers. In this interview Firdy talks about what Cannafest means for Vision Seeds in terms of marketing their products to the right audience as well as the strategy behind and inner workings of Vision Seeds. Firdy also talks about the importance of sharing good information about products backed up by lab analysis, and developments ... Read more

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Vision sells seeds and cannabis paraphernalia, primarily to European and international wholesale customers. In this interview Firdy talks about what Cannafest means for Vision Seeds in terms of marketing their products to the right audience as well as the strategy behind and inner workings of Vision Seeds. Firdy also talks about the importance of sharing good information about products backed up by lab analysis, and developments ... Read more

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Today we speak to Matt Shotwell of Native Tree Farms. Coming from notoriety as an actor (known for Weed Country (2013), I (Almost) Got Away with It (2010) and Campaignin': The Movie) and some related legal entanglements that were later dismissed. His Native Tree Farms brand has a real story (the pigs, the cows, the fallen native trees used for mulch, etc) and that's what customers want in order to feel good about your product, som... Read more

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Slim Jim India started out making smoking papers and filters and has now diversified into hemp body washes, vape oils, CBD products, a grow box controlled by an app, and other related products. They manufacture branded products which they distribute to headshops all over India along with many other cannabis-related products by other manufacturers. They also operate an online headshop selling their own products and those of other co... Read more

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Audrey Kerger has a background in health and nutrition, helping people transform their bodies into exactly what they desire. Her journey into the cannabis industry came after her son was diagnosed with Autism Spectrum Disorder and the medical establishment was looking to create a “patient for life.” Audrey began digging deep into the research of cannabis and was astonished at what she discovered. Her family has found hope and life ... Read more

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Today on Grassroots Marketing we are joined by Total Grow Control CEO Derek Oxford. Derek shares how automation and the data gathered from it can help cultivators improve their products, as well as their profits. Automation is an investment in your business that isn’t always easy to make when considering the additional costs involved; however, streamlining cultivation practices and automating certain manual tasks can provide many ... Read more

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October 11, 2018 8 min

Today on Grassroots Marketing we are joined by Kandypens Kreuger Reddin. Kandypens creates Premium Vaporizers sold worldwide.Kandypens produces the Best Vape Pen and Vaporizer Pen. They're ranked #1 for Best Wax Pens, Dab Pens on the Vape Electronics Market! Vape Cartridges which are spun and locked onto most vape pens, can even hold your favorite oil or wax. The heating mechanism on our pens are the absolute best in the industry. ... Read more

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Today on Grassroots Marketing we are joined by Kip Michaelson, Sales Director at 365 Cannabis at The NAV People. 365 Cannabis deals with the Advanced Cultivation Techniques at the USCC Expo in Phoenix. The NAV People Inc. are an experienced provider of Microsoft Dynamics ERP software. As the cannabis industry emerged they saw a great opportunity to build and support the best end-to-end cannabis solution on the market, based on the... Read more

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October 11, 2018 9 min

Today on Grassroots Marketing we are joined by Jacob Cataldo, Assistant Grower - Copperstate Farms. We talk about the launch of their new line of edibles, Good Things Coming and new product line, Jack Rabbit which they introduced at the USCC expo on the show floor and through a nighttime launch party. At Copperstate Farms It takes energy, passion, and creativity to be successful in every aspect of our business. If you work hard, ar... Read more

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Today on Grassroots Marketing we are joined by Richard Velazquez, Executive Chef and Production Manager at Sublime Brands AZ. We speak about Edibles, how his wife and her medical issue compelled him to work on Cannabis in the kitchen. Sublime is the proud producer of Arizona’s finest medical cannabis products. With just one hit, bite or application, you will taste and feel the difference in our quality. Why cannabis? At Sublime, th... Read more

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Today on Grassroots Marketing we are joined by Andrea Short, Solution Center Advisor of CEDR Solutions. Andrea graduated from the University of Colorado Law School and is barred in both Colorado and Arizona. As a Solution Center Advisor, Andrea helps employers stay in compliance with employment laws and best practices. While in law school, Andrea worked with startup canna-businesses, was an active member of the Colorado chapter of... Read more

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Today on Grassroots Marketing we are joined by Robert Labaut, the Operations Manager of PayBotic. Paybotic is a payment solutions company that excels in tailoring our solutions to the cannabis industry. Their mission is to help cannabis businesses fortify, comply, and thrive in evolving regulatory environments, with a solid foundation in payment processing. They believe in the essence of “getting-to-know” a business’s payment infra... Read more

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October 11, 2018 13 min

Today on Grassroots Marketing we are joined by Scott Jordan, managing director of Vertical Company. Scott Jordan has been in Colorado providing access to capital for marijuana business owners since 2009 and has been called “The Marijuana Money Man “by Fox San Francisco and the Denver Post. He created one of the first companies to provide access to debt based capital, Dynamic Alternative Finance in 2014 and arranged over $30 million... Read more

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Today on Grassroots Marketing we are joined by Khadijah Adams, Master Distributor at CBD WELL 101. Cannabis Entrepreneur, Investor, and Partner at C. E. Hutton, LLC. and Master Distributor at CBD WELL 101 powered by C. E. Hutton, LLC in Partnership with Award-Winning - Altitude Products. Promoting a CBD Business In a Bag, they are giving Entrepreneurs an Opportunity to Partner with CBD WELL 101 in a franchise type model. Providin... Read more

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October 11, 2018 13 min

Today on Grassroots Marketing we are joined by Joan Irvine, the Co-Founder & CEO of ResponsiTech. They have been at the forefront of online youth safety since 2002 for other industries and have demonstrated to governments that industry can indeed self-regulate as it relates to child protection. The parental filtering label was awarded the ASAE Associations Make a Better World in 2008. Responsitech has been recognized by Congresswom... Read more

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Today on Grassroots Marketing we are joined by Scott Rabinowitz from Buoyancy Digital LLC. Scott has managed over $100m in digital advertising spending by age restricted brands over 20 years. Buoyancy Digital's full service is a digital advertising agency that is exclusively focused on age restricted markets including cannabis. Passionate digital media & eCommerce executive. Hands on high volume experience in online advertising sal... Read more

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Today on Grassroots Marketing were joined by Kimberly Hawkes from The Suterra Wellness Center. Overcoming legal obstacles and the progress of cannabis dispensary expansion in Florida, their dispensary-wide price reduction to increase patient access. Surterra brand products are all grown in our state of the art facility the largest greenhouse on the East Coast, where we use no harmful chemicals or ingredients in the growing process.... Read more

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