Grassroots Marketing

Grassroots Marketing

GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

Episodes

August 12, 2022 12 min

We learn about Rokin and Their Advanced Vaping Products for Oil and Concentrates with their CEO Daryl Bauer on Grassroots Marketing. 

With nuclear engineer Alex Bauer, at the helm of product development, Rokin maintains its position at the forefront of vaping technology. The Rokin Dial is not only the newest and most advanced addition to the Rokin oil vaporizer line, but also the most advanced portable vapes anywhere. The Dial has t...

Share
Mark as Played

Outlaw Country Singer-Songwriter Beau Nair Gets BEAUDACIOUS as we speak with Beau about his sophomore album BEAUDACIOUS.


 After years on the road crisscrossing the United States playing Honky Tonks, saloons, pool halls, and trailer parks alike, prolific outlaw country singer-songwriter Beau Nair recently released his debut album Truth Or Nair and is following up with his sophomore album BEAUDACIOUS. This new album follows the succes...

Share
Mark as Played

Desert Harvest Studies Using Aloe Vera To Treat Interstitial Cystitis. CEO Heather Florio first discovered the connection between IC and aloe vera and fills us in.


Upwards of 8 million women suffer from interstitial cystitis (IC), a chronic bladder condition that can be extremely painful and debilitating and is typically treated with one prescription medication that not only provides little relief to many women but also causes hair ...

Share
Mark as Played

Extract Labs Earns USDA Organic Inspection and Leaping Bunny Certification. We learn about the honorable distinction with Craig Henderson, CEO and founder of Extract Labs. 


Extract Labs, a leading full-service CBD extraction laboratory and retailer, today announced that the company not only passed the rigorous USDA Organic Inspection but also received the prestigious Leaping Bunny Certification, which is an internationally recognize...

Share
Mark as Played
Jai Kensey fills us in on the latest with the Good Green Grant program - a social equity initiative providing unrestricted funding to 501(c)3 nonprofits.

The program is focused on creating opportunity and change in three key areas: education, employment, and expungement. The program is accepting new grant applications until Friday, August 19, 2022.

The Good Green Grant program was started in 2021 to recreate opportunity and demand so...

Share
Mark as Played

Melanie Kossan joins us on Grassroots Marketing to tell us about Stillwater Hemp, a Montana-based Organic health and CBD company. A lifelong entrepreneur and natural healthcare advocate, Melanie initially launched Stillwater Hemp to provide safe, 100% organic hemp products to her family and friends.


When she first began working with CBD, people in her area either didn’t know what it was, or they had serious misconceptions about it. ...

Share
Mark as Played
AB Lighting introduces us to their new line of LED Lights with Lower Wattages, a Full Spectrum and Continuous Run Times in the AB330 and AB660.

Made for commercial vegetable growers, the AB330 and AB660 grow lights optimize power consumption for new greenhouse environments and as a 1:1 HPS replacement for greenhouse environments. Traditionally, greenhouses that are run on generated power need to be carefully monitored for power cons...

Share
Mark as Played
Grassroots Marketing sits down with Rhett Jordan, Co-Founder and Chief Operations Officer of Native Roots and Greatest Hits Cannabis Co.


Rhett Jordan brings an elite level of vertical cannabis industry expertise rarely seen in the field to his role as Chief Operations Officer at Greatest Hits. With years of pioneering leadership experience in nearly all aspects of cannabis, Rhett has been able to strategically design and direct oper...

Share
Mark as Played

Discussion of Proactive Video Monitoring for Cannabis Growers and Dispensaries as Grassroots Marketing speaks with Justin Wilmas, President of Netwatch North America. 


With the number of dispensaries on the rise nationwide, it's more critical than ever for cannabis businesses to be sufficiently protected, and Proactive Video Monitoring (PVM) is a solution to this concern in more ways than one.

 

While proactive security can benefi...

Share
Mark as Played

Grassroots Marketing discusses Empowering Women through Sexual Wellness with Felicia Hershenhorn, the Founder of Runi Inc.


Runi is Felicia’s newest and most personal endeavor. Felicia set out to empower women through sexual wellness. Runi is an intimate wellness company that celebrates pleasure as an essential component of human sexuality fundamental to overall health and wellbeing. Runi empowers people with the products and know-ho...

Share
Mark as Played
Curio Wellness Combines Medical Cannabis with Trusted Healthcare. We learn more about this vertically integrated medical cannabis company and trusted healthcare partner with CEO Michael Bronfein.



The Parent Company, a leading consumer-focused California cannabis company, announced today it has entered into an exclusive brand licensing and cultivation and production agreement with Curio Wellness to bring TPCO’s brands to Maryland. Th...

Share
Mark as Played
Discussion of Cannabis-focused AI and the Jiko Automated Pre-roll Infusion Robot with serial entrepreneur Nohtal Partansky, Co-Founder and CEO of Sorting Robotics.


Nohtal is also the Co-Founder and CEO of Rise Co-Packing, the premier automation-first co-packer for trimming, pre-rolls, & turn-key cannabis brand needs, and Inventor of Jiko Joints, the first robotically infused badder cannabis pre-rolls currently available in 15 di...

Share
Mark as Played

Grassroots Marketing welcomes aboard Brian Geddes, the Vice President of Sales at Jane Technologies, the leading cannabis eCommerce platform.


Brian is a lifelong advocate for the plant and its unlimited potential to heal patients and enrich lives, and he believes that facilitating access to cannabis via technology is an efficient way to effect positive change. 


Brian leans on his experience in finance (with an emphasis in underwritin...

Share
Mark as Played
Grassroots Marketing discusses the Future Of Cannabis Sales And Marketing with Petalfast CEO Jason Vegotsky.


Petalfast Inc., a first-of-its-kind full spectrum sales and marketing agency for the cannabis industry. Petalfast helps cannabis brands achieve rapid growth via its go-to-market accelerator program in California, and through agency services available to brands nationally. Recently, they announced a partnership with Turning Po...

Share
Mark as Played

Grassroots Marketing welcomes Jake "The Snake" Fraczek, a cannabis enthusiast and the Author of “The Waiting Room” & “Quicksand” as well as the Host of the Damaged Goods Podcast.


Jake Fraczek is a Best-selling author, Damaged Goods podcast host and musician. Jake has released his newest book, a hilarious collection of essays titled WAITING ROOM, which is the follow-up to his first book, QUICKSAND (Writers Republic, LLC)....

Share
Mark as Played

Serving Underserved Markets and Underrepresented Communities is the commitment CLEO has made. We learn more from the founders, Andrea Berrios and Spencer Perron.

CLEO is a line of Delta-8 and CBD gummies with a focus on solving the unpredictable dosing of some edible CBD and Delta-8 products. (More on their line of products HERE)

The brand lives at the intersection of what the ever-conscious consumer cares about: quality, reliability...

Share
Mark as Played
Grassroots Marketing discusses Cannabis industry skills education with Kurt Kaufmann, Founder & CEO of Seed Talent. 


Seed Talent, a community-based knowledge platform that supports the education and advancement of cannabis industry professionals. Seed Talent has largely been flying under the radar while commanding market share in major East Coast markets and expanding west. The platform has competency tests in 20 areas of compet...

Share
Mark as Played

Grassroots Marketing discusses cold-pressed CBD products with Jonny Alberto, one of the co-founders of The Good Level.


British brand The Good Level offers high quality, full spectrum CBD oils, balms and jellies all made with UK-grown hemp. Born of the founders’ frustration in trying to find consistently high-quality CBD products for themselves, The Good Level’s range of cold-pressed CBD products offer a natural choice to support dai...

Share
Mark as Played
Grassroots Marketing showcases BESO Wellness with Celebrity Massage Therapist and former NBA Wife Megan Blackwell.


Created by massage therapist and former NBA wife, Megan Blackwell, whose celebrity clientele includes some of the most active professional athletes on the sports scene and celebrities in the entertainment industry suffering from chronic pain, the much-talked about CBD-powered BESO Wellness comes to market this month. Th...

Share
Mark as Played

Hydroponics, Pheno Hunting and The Living Soil Room with David Miller and Erich Maelzer, Co-Founders of FlowGardens.


David Miller and Erich Maelzer, Co-Founders of FlowGardens, are changing people's minds about cannabis by educating them about the health benefits of the entire cannabinoid spectrum. They've been in this industry for 25 years. Their East Tennessee indoor R&D center, helmed by Erich, develops better strains...

Share
Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2022 iHeartMedia, Inc.