Grassroots Marketing
GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.
Episodes
January 27, 2021 • 11 min
Ganja Goddess Delivers is a cannabis company that is devoted to providing convenient and safe access to medical and recreational customers everywhere in California. Goddess was founded by a woman who loathed visiting local medical marijuana dispensaries in California and wanted a private and judgment-free platform through which to access cannabis. Goddess was launched as a medical marijuana cooperative devoted to delivering cannabi...
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December 21, 2020 • 13 min
Were excited to talk to a dedicated expert in the cannabis space with over 15 years of extensive firsthand knowledge and experience working at various dispensaries in Southern California. Our guest has successfully designed a calm, tranquil retail experience for its customers and we’re here to learn about this state of the art concept. Joining us is Mara Stusser, the General Manager of Calma in West Hollywood, California. When peop...
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October 16, 2020 • 8 min
Dolce Foglia is a full-service flavoring house dedicated to helping businesses create unforgettable products that appeal to all kinds of consumers. Dolce Foglia is a business-to-business flavor producer that prides itself on value creation. They're committed not only to providing customized, high-quality flavors, but also to help our clients realize the full potential of their business through strategic partnership. They're...
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October 16, 2020 • 17 min
CannaHealth founder, Nurse Kebra Smith-Bolden. Our guest is a true trailblazer, a respected healthcare professional with the vision, purpose, and drive to transform the nascent cannabis industry. She launched CannaHealth to help more patients enter into the medical program in your state of Connecticut. She has since expanded into multiple states during the pandemic. We talk about how her experience in compassionate care was somethi...
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October 8, 2020 • 11 min
Blumenes CBD with Yael, Mishel, and Stephanie the founders of Blumenes. Today we're joined by an awesome, woman-owned wellness company that is changing the game when it comes to holistic healing. The Blumenes philosophy is all about gratitude, self-care, and positivity. These attributes align the path to pain relief. Blumenes’s Luxurious & Organic CBD products are sourced and developed in California and utilize key healing ...
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October 8, 2020 • 5 min
4Twenty Gaming with Tony Capp. our guest is part of a new organization focused on bringing our "cannabis creators" together. From Indie Developers, Content Creators, Music, Art, etc., all created by people who use Cannabis in some shape or form. THC, the chemical in weed that creates all those psychoactive effects, attaches and absorbs into the naturally existing THC receptors in your brain. Studies suggest that this proces...
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September 28, 2020 • 13 min
Gold Spectrum CBD with Yanet Caliz. Yanet is the CEO and founder of the lifestyle and wellness cannabis company, Gold Spectrum CBD. The company creates certified high-quality CBD to naturally support health and wellness. Gold Spectrum CBD products are made in smaller and easier to manage batches to assure product quality and CBD concentration. Gold Spectrum full-spectrum CBD products contain about ten times the amount of most compe...
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August 24, 2020 • 20 min
Trym with CEO, Matt Mayberry. Our next guest’s company has created the first cannabis farm management software built from the ground up for commercial growers. As the only farm management software specifically built to address the challenges facing cannabis cultivators today, Trym provides a thorough analysis of operational data, so that growers can improve efficiency and their competitive edge. The Trym mobile app makes data colle...
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June 22, 2020 • 13 min
Double Down CBD was founded in San Francisco, California by a team of passionate life enthusiasts combining their unique strengths to create a CBD wellness company that truly makes a difference. Their journey began five years ago when they started developing CBD recipes with a view of creating a truly organic CBD experience for their own use. Double Down CBD delivers the purest, fast-acting wellness CBD products available that are ...
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June 17, 2020 • 19 min
FlowerHire with CEO David Belsky. FlowerHire is a leading staffing and talent strategy firm serving the regulated cannabis industry. It has filled over 300 positions in 10 states since its inception in 2017. He built his career in executive search over the course of 16 years. During that time, he spent 13 years with the same company, focusing on tech. In an interview with New Cannabis Ventures, they said "Talent is the missing ...
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June 17, 2020 • 35 min
North 6th Agency with CEO, Matt Rizzetta. Our next guest’s leadership, his firm has been ranked as the #1 fastest-growing agency in the United States in its revenue category by O’Dwyers, as well one of the 50 most powerful agencies in the United States and the “coolest spaces at the hottest PR firms” by the Observer. He just launched a financial communications offering via a deal with the Berlin Group. The group will help clients d...
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April 23, 2020 • 22 min
North Coast Analytical's team is rallying around more stringent microbial testing for hemp grown for flower, as it can have the same contaminant issues like marijuana. When it comes to hemp testing, guidelines tend to be even looser, as federal regulations simply require pre-harvest cannabinoid potency testing. For now, the North Coast team is advocating for all cannabis companies to test their products for harmful pathogens, e...
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April 7, 2020 • 9 min
Leaf Trade with President and Chief Revenue Officer, Michael Piermont. In 2015, while newly licensed cannabis companies were starting up, they began to experience some common operational challenges. Processes for moving products wholesale, from sellers to buyers, were outdated and inefficient. At best, the methods were slow, fragmented, and hard to track. At worst, orders were being written on cocktail napkins. These were big busin...
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March 12, 2020 • 7 min
The Blinc Group is a full-service vaporizer technology company that focuses on the development, production and distribution of best-in-class cannabis consumption technologies. I work on fundraising, corporate strategy and dealing with wonderful surprises that are a part of start-up life. A career in capital markets spanned being a Partner of a market-making firm on the floor of AmEx, wealth management and running European Structure...
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March 10, 2020 • 11 min
Blis has always believed in the power of hemp CBD, but today that power is even greater as the hemp CBD world is changing in a profound way. Hemp cannabis is moving from over 70 years of prohibition to a mainstream crop. And it’s far bigger than the actual crop- it’s a lifestyle. The way people perceive Hemp CBD, how they define themselves by their Hemp CBD lifestyle and how they experience Hemp CBD is far different today than in t...
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March 10, 2020 • 11 min
The Mary Documentary with Jeff Rutledge & Justin Hatchett, filmmakers. The ProjectFacebook Live video from the conference (Here) to join the team and help them make the first-ever community-directed film. A film where they don’t even know what the outcome is going to be, and it’s up to the cannabis community to help them explore Cannabis Culture, Economics, and Science. Every comment you leave on the Mary Documentary is taken i...
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March 10, 2020 • 11 min
VerdeMed President & CEO José Bacellar. José is uniquely qualified to lead efforts across multiple jurisdictions, having assisted a number of North American companies to expand into Latin America. He brings extensive professional experience in the pharmaceutical industry and has relevant experience in the medical cannabis industry. Prior positions he has held include Head of Business Development for Canopy Latam; Interim COO at...
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March 9, 2020 • 13 min
Neptune has the vision To create a premier and profitable wellness company by offering high-quality, environmentally friendly, natural alternative products. Their mission is to redefine health and wellness through social responsibility, sustainability, and innovation for all generations. Neptune's core values of innovation, quality, sustainability, transparency, and partnership will continue to guide their growth, and their num...
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March 9, 2020 • 7 min
Benzinga is a content ecosystem that makes information easier to consume. Their mission is to connect the world with news, data, and education that makes the path to financial prosperity easier for everyone, every day. From breakouts to unusual volume, analyst ratings, futures, and options, Benzinga is the leading full-service, one-stop-shop for investors of all stripes and styles. If you are interested in doing business with Benzi...
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March 9, 2020 • 8 min
Miracle Leaf is a premier medical cannabis health center for Florida residents in search of alternative pathways to healthier living. We vow to assist our patients throughout the entire process; from the moment a patient walks through our clinic doors to the moment they receive their certifications for medical cannabis. Our state-certified cannabis doctors work effortlessly to ensure our patients live happier and healthier lives. V...
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