Stuart Nash: Tourism Minister is confident an innovation programme will go a long way towards helping the tourism industry - The Mike Hosking Breakfast

The Government is confident an innovation programme will go a long way towards helping the tourism industry.

People can now apply for the $54 million programme, which aims to support low-carbon projects, or those that have a positive environmental impact.

Tourism Minister Stuart Nash told Mike Hosking it's important they help the sector.

He says they're protectors of our national brand and turn tourists into storytellers.

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