Do you eat the stems of your broccoli?
Well apparently a lot of us don't - about a third of Kiwis throw them away making around 282 tonnes of broccoli waste each year.
That waste is combined with the more than $3 billion worth of food thrown out by Kiwis yearly.
Leaderbrand CEO Richard Burke joined Mike Hosking to discuss.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.