Miles Gregory: HyperCinema CEO on their immersive College Football Hall of Fame experience

A Kiwi AI firm has caught the attention of College Football in the US’s Atlanta. 

Designers from HyperCinema are turning the Hall of Fame into an immersive museum experience. 

This technology, developed in New Zealand, could soon be used in museums and entertainment spaces across the globe. 

CEO Miles Gregory explained to Mike Hosking that the experience places visitors into stories of college football, using AI to insert them into both video footage and static images. 

He said that the technology is entirely malleable, if you can dream it, they can create it. 

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Episode Transcript

Speaker 1 (00:00):
Local AI firms caught the attention of college football. This
is American Football and Atlanta designers from Hypercinema turning the
Hall of Fame into an immersive museum experience. The technology
developed in this country could soon be used in museums
and entertainment spaces across the globe. Now, Hypersinema CEO Miles
Gregory's with us on this. Miles, very good morning to you.

Speaker 2 (00:19):
Oh, good morning, good morning. Pleasure to be with you.

Speaker 1 (00:21):
Are you doing something with AI that others aren't, therefore
it makes you unique?

Speaker 2 (00:25):
Yeah, I think we are where. Hypercinema is the world's
first immersive, live AI experience platform. It was developed here
in New Zealand, born out of glad I, the New
Zealands Digital Agency worked with Microsoft New Zealand for two
years now and we just launched in America. We're really excited.

Speaker 1 (00:45):
So you go in to the Hall of Fame and
what happens to me?

Speaker 2 (00:49):
Right you go in. It's a really simple process. We
scan you, We ask you some simple questions about your personality,
your favorite football, food, playful questions. Then in our hyper engine,
your experience is created using the power of AI. And
what that experience is is you're given an RFID token
like a lanyard's a badge on. You walk around the

(01:11):
Hall of Fame, and as you go around, you're invited
to tap on to these readers and you are literally
put into the stories of college football. They range from
video through to incredible still imagery. You've become a cheerleader,
the best coach that never was. It's a playful, fun
social experience and it outputs a whole heap of great

(01:32):
images of you as the stuff.

Speaker 1 (01:34):
And when you say images of me, are they are
they super cool images? Or are they are you look
like Uncle Ben inserted the photo when the family because
I wasn't there when we took the snap the first
time round.

Speaker 2 (01:46):
Yeah, this isn't photoshop. It's not bad photoshop. What we
do is create an AI model of your face, your likeness,
and then we generate entirely new imagery starring you at
the back. It's really complicated. It's a very complic that
took two years to build. It's patented. But in front
for you, you just have a lot of fun and see
yourself in the stories of college football.

Speaker 1 (02:07):
And how mellieable is it to a different style of
experience depending on who you would work with in the future.
You know, football to cars, to museums to whatever.

Speaker 2 (02:19):
Well, it is entirely malleable. If you can dream it,
we can create it. This is an incredible new way
to take museums, visitor attractions, theme parts to a whole
new level. It is extraordinary tech and it's really fun.
People laugh out loud, it's very social. Groups talk to
each other. It adds a whole new layer on any
visitor attraction experience.

Speaker 1 (02:40):
You've been to the Hall of Fame in Atlanta.

Speaker 2 (02:43):
Yeah, I was there for a couple of weeks. Our
team members, just the last two team members just flew
back this morning. They're in transit now. We had a
team on the ground for a month and my extraordinary
colleagues Hype Cinema have worked incredibly hard. A Kiwi firm.
We even had a Kiwi flag up out the fact
where we were working in college foot all the Fame.

Speaker 1 (03:02):
Great story. Well then, Miles, congratulations Miles Gregory, Hypercinema, New
Zealand c That's a good example of one hour tech industry,
which we don't talk about enough given what's value as
to the country in terms of foreign income. But also
it's a good example of a local variation on a
global story. I EAI is everywhere and anyone can do
anything with it, and New Zealanders with ingenuity and cleverness

(03:23):
are doing something specific, so good on them.

Speaker 2 (03:25):
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