Rochelle Flint: Bremworth Chief Brand and Product Officer on NZ's first AI advert - The Mike Hosking Breakfast

New Zealand wool carpet company Bremworth is claiming to have made the country’s first TV commercial using Artificial Intelligence (AI).

Bremworth Chief Brand and Product Officer Rochelle Flint tells Heather du Plessis-Allan the AI advert is an innovative way to showcase and elevate the wool industry.

The use of AI is estimated to have reduced advertising spend by 60%.

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