René de Monchy: Tourism New Zealand boss on the new 'Everyone Must Go' campaign - The Mike Hosking Breakfast

The country's tourism industry is encouraging Aussies to cross the ditch in a new campaign called 'Everyone Must Go.'

How is the government working with Tourism New Zealand to make the campaign a success? 

Why haven't Australians been travelling here? 

Tourism New Zealand boss René de Monchy answers these questions and more with Mike Hosking. 

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