Janet Purdey: Ngā Haerenga NZ Cycle Trails CEO on the Great Rides delivering over a billion dollars into regional economy - The Mike Hosking Breakfast

New Zealand's top cycle trails are pumping more than $1.2 billion a year into local economies. 

New data shows visitor spend attributed to the country's 23 Great Rides jumped 35% compared to 2021. 

Nights spent in nearby accommodations are up 25% at around 4.5 million. 

Ngā Haerenga NZ Cycle Trails CEO Janet Purdey told Mike Hosking they’re marketing into Australia and the United States, and they plan to bring a lot more internationals into the country to do the trails. 

She says the global market is estimated to be US$234 billion in 2030, and they want a piece of that. 

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