Blair Tuke: Black Foils Co-CEO on the growth of Sail GP - The Mike Hosking Breakfast

People can’t get enough of Sail GP. 

There was an average of 18 million dedicated broadcast views per event in 2025, with both social media and the events themselves continuing to grow.  

Black Foils co-CEO Blair Tuke told Mike Hosking the model’s proven itself.  

Tuke attributes the sport’s growth to the fact that it’s a race that hasn’t been seen before, and it was built for the fans from the outset.  

Because of that, he says, the league and teams have been able to pivot and adjust to follow what the fans and commercial partners want, which has helped with the trajectory.  

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