Brianne West: Ethique founder and former CEO on the world's first waste-free drinks company Incrediballs - The Mike Hosking Breakfast

A Kiwi startup is launching a world first beverage, designed to reduce plastic pollution created by other drink companies. 

Incrediballs is the world’s first plastic-free, effervescent drink tablet, which dissolves in water to create a flavoured drink. 

Created by Ethique founder and former CEO Brianne West, it hopes to offer an alternative to single-use plastic. 

She told Mike Hosking it's a game changer as normal effervescent tablets are fundamentally unstable and must be sealed in plastic or metal. 

She says scientists have been working on stabilising these elements. 

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