Crime show Police Ten 7 is under fire for its negative profiling of Maori and Pacific offenders.
But the sentiment goes beyond the TV show, and is pointing back towards Police.
Manukau Ward Councillor Efeso Collins is criticising the show for focusing on young brown people, saying it feeds racial stereotypes.
Race Relations Commissioner Meng Foon told Mike Hosking the negative attitude goes back further than the show.
"The Police are racist because New Zealand is top in the world for targeting brown people unjustifiably."
He says brown people are statistically more likely to receive police attention than other ethnicities, and it's reflected in the programme.
"Eight times the spray, nine times the dog will be set on them, 10 times the taser, eight times more receiving police violence."
He says the show needs to have quotas and needs to balance a range of nationalities.
"They can actually proportionalise the filming of brown people. They can actually quota-ise the filming."