Mike Lee: Associate Professor of Marketing at UOA on Countdown e-stamp saga - Heather du Plessis-Allan Drive

Countdown has ended their Wiltshire  promotion early.

They'll conclude their e-stamp promotion by midnight tonight, and no more cutlery or e-stamps will be available. 

Here to explain how Countdown could have done this promotion better is Associate Professor of Marketing at UOA, Mike Lee.

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