John Allen: Wellington NZ Chief Executive explains tourism strategy designed to lure New Yorkers to the Capital - Heather du Plessis-Allan Drive

New Yorkers are being encouraged to escape to a new city- our very own Capital.

For the Escape to Wellington campaign, a computer was set up on the streets of the Big Apple for a day.

Passers-by could click on a button for a glimpse of Wellington's lifestyle benefits on offer.

Wellington NZ Chief Executive John Allen says the region needs talent and tourists, and a campaign set up in New York could draw attention from all over the US.

"We've got so many US eyeballs on New Zealand, on Wellington, as a consequence of the Women's World Cup. We've got improved air networks from the US, so we're getting more and more connections to them."

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