New Zealand's biggest rural telethon is set to kick off this Thursday from 6am.
The Big Feed will be hosted by TV personality Matt Chisholm, former boxer Dave Letele, and Meat the Need co-founder and Federated Farmers president Wayne Langford.
The Country's Jamie Mackay says the telethon aims to raise enough for 1.2 million meat and milk meals for food banks nationwide.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.