Jamie Mackay: The Country host on Zespri launching a campaign to encourage people to eat better - Heather du Plessis-Allan Drive

Leading kiwifruit producer Zespri has launched a global campaign encouraging people to eat better in order to tackle health challenges around the world.

The campaign has a focus of improving global health outcomes by encouraging people to swap out one unhealthy food for a serving of fresh fruit or vegetables everyday.

The Country's Jamie Mackay is hopeful this scheme will work.

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