Rod Duke: Briscoe Group Managing Director on the company posting record half year profits - Heather du Plessis-Allan Drive

Briscoe Group Limited has posted a near record net profit after tax of $84.2 million for the year ending January 28, 2024.

The group, which runs both Briscoes and Rebel Sport, says profits have nearly reached the $88.4 million record set last year - despite a tough economic climate impacting the retail sector. 

Briscoe Group Managing Director Rod Duke says more customers have gravitated to the group's output in recent months.

"The strategy's unchanged - and when we do that, we tell a lot of people that we're going to do it."

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