Nick Becker: Auckland FC CEO on team jerseys selling out faster than projected - Heather du Plessis-Allan Drive

Merchandise sales have kicked off for new football club Auckland FC.

The introduction of the A-league football club to the city has seen more merchandise sold in four weeks than it was expecting to sell all season.

More is being shipped in before Christmas.

CEO Nick Becker says interest has been overwhelming.

"Auckland was ready for some professional football, I think. Like, the passion that's in those stands - you just see it."

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