Hilary Souter: ASA chief executive looks back at the 2024 ads that sparked controversy - Heather du Plessis-Allan Drive

New reports offer a look into the TV ads that struck a nerve in 2024.

The Advertising Standards Authority received hundreds of complaints last year, but only accepted 100 for review.

They include people disgusted about someone picking their nose, and outrage over cars not stopping at a pedestrian crossing.

Chief executive Hilary Souter says they get a raft of complaints for all different reasons.

"What's interesting to us about the people looking at ads is that they often pick up one issue in an ad that's running for, say, 30 seconds - it's a TV thing that pushes their buttons."

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