Quentin Smith: Wānaka deputy mayor on the council rejecting proposed McDonald’s restaurant - Heather du Plessis-Allan Drive

A McFlurry of controversy is over in Wānaka - with a proposal for the region's first-ever McDonald's declined.

The District Council has turned the fast food giant's resource application down after strong pushback from locals concerned about food waste and pollution.

It planned a 450-metre site by the Mount Iron Roundabout.

Deputy mayor Quentin Smith says in the proposed setting - McDonald's wasn't a good fit.

He explained if McDonald's had wanted to set up in the town centre or a commercial zone, it's likely little could be done to stop it.

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