Rod Duke: Briscoe Group managing director on the company's bid to introduce metro stores - Heather du Plessis-Allan Drive

Up to 15 metro-style Briscoe and Rebel Sport stores will be popping up across the country - in a bid to pump up Briscoes Group's profitability.

The project will cost more than $100 million dollars - and launch in 2028. 

Briscoe Group managing director Rod Duke says the company is looking to expand their reach to new locations.

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