Viv Beck: Heart of the City CEO on the taxi service designed to help Aucklanders explore the city - Heather du Plessis-Allan Drive

Aucklanders are about to have short-term free taxi rides to the heart of the city.

The 'Straight to the Heart' service launching tomorrow - across Ponsonby, Newmarket, and Takapuna - lets people hail a retro red taxi, with no booking needed.

It'll take passengers to a surprise - or requested - central location. 

Heart of the City CEO Viv Beck says this is running until November 16, and it's a way to rediscover what Auckland has to offer.

"It's about the experience, getting people back into the rhythm of coming here."

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