Chris Wilkinson: When a new player arrives it lifts the game for everyone - Heather du Plessis-Allan Drive

A boost to homeware stores is on its way. 
Swedish homeware giant Ikea has consented to buy land at Auckland's Sylvia Park – for its New Zealand debut. 
The Overseas Investment Office has just released the decision granting consent, to open in December 2024. 
First Retail Group managing director Chris Wilkinson told Heather du Plessis-Allan that typically when a new player arrives – it lifts the game for everyone. 
“It stimulates interest across both upper end and lower end of the categories.” 
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