Paul Stenhouse: Apple sued for false advertising, Google ads versus the news, TikTok's chubby filter - Saturday Morning with Jack Tame

Apple has been sued for false advertising over Apple Intelligence  

As we predicted just last week, Apple has been sued in federal court, saying the features they were promised haven’t been delivered. The complaint says people would have reasonably expected the transformative features, but the delivery has been misleading.  

One ad showed Game of Thrones and Last of Us actress Bella Ramsey asking Siri for the name of someone they had dinner with at a specific restaurant – capabilities Siri doesn’t have.  

Google says news is worthless to their ad business  

They ran an experiment in eight European countries, removing all news results for 1% of the audience, for 2.5 months. What happened? Zero impact on their business.  

In an absolutely brutal statement, they said the value “could not be statistically distinguished from zero”. There are laws in the EU which forces Google to pay news publishers to use snippets of content in their results.  

This study will no doubt give Google leverage in future negotiations - based on this study, it seems the news business needs Google more than it needs news.  

TikTok’s ‘chubby filter’ has been removed  

Instead of adding makeup or glam, fun vintage effects, or cartoon scenes, this filter added a few pounds. People started posting their “before and after” pictures, with some posting how surprised how good they looked when they were a little heavier. That didn’t go down well.   

TikTok says they have removed the filter uploaded by one of its sister companies and will not be recommending the videos in its algorithm.     

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