Ted Zorn: Professor of Communication says negative intensification bias is a real thing - Early Edition with Ryan Bridge

You may have heard about ‘netiquette’. 
The tips and tricks so your emails in lockdown don't start accidentally offending or disrespecting colleagues. 
A new study shows, no matter how much you try avoid sounding ruder than you'd like, the recipient's likely to find something to be offended by.  
It's a real thing - called negative intensification bias.  
Professor of Communication at Massey University, Ted Zorn joined Kate Hawkesby. 
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