Matariki is about resetting and remembering those who have died in the past year.
Chief Executive of Tātou - a Māori cultural marketing and communications agency, Skye Kimura doesn't want Matariki to be used as an excuse for sales.
Matariki will be marked as a public holiday for the first time this Friday.
Kimura told Tim Dower we should learn what Matariki is about.
She says she sees Matariki as being different to other holidays.
LISTEN ABOVE
See omnystudio.com/listener for privacy information.