A New Direction

Sportify Your Business

What separates a championship-winning franchise from a team that can’t even make the playoffs? It’s a locker room culture rooted in a higher standard of fair play, integrity, and a relentless drive to win the right way. In this episode of A New Direction with Coach Jay, we are huddling up to completely re...

Being Alone Isn’t Helping Your Business or You

We live in the most connected era in human history, and somehow, we have never been more alone. That paradox is the beating heart of Unknown: Finding Connection in a Disconnected World, the USA Today bestseller from leadership coach and New Hope Church founder Keith Spurgin. After years ...

A 4-Step Process to Stop Stressing and Your Team Start Leading

What if the exact habits that built your success are now the very thing quietly holding your business back?

You hustled, you solved every problem, you held the standard — and it worked, so it became automatic. But somewhere along the way the ...

You Don’t Need a Business Transformation…you need a YOU Transformation

Ever feel like you’re doing all the “right” things—reading the self-help books, checking off your goals, grinding every day—but inside, you’re still wrestling with the exact sam...

Forget McDonald’s and Chick-Fi-A Non-Food Franchising May be a Better Bet

When most people think of starting a business, their minds immediately go to fast food. We’ve been conditioned to associate “franchising” with burgers, fries, and massive overhead. But in his game-ch...

Innovation Comes from “Inside” the box, NOT “outside” of the box

This week on A New Direction with Coach Jay, we are stepping into a conversation that may challenge almost everything we have been told about innovation. We have heard the phrase “think outside the box” so many times it has almost become business wallpaper. But Sheri Jacobs, author of The Unexpec...

Want to Get Promoted?
You Probably Don’t Know What You Don’t Know…

We just wrapped up an incredible episode of A New Direction with Craig A. Fleming, author of The Unwritten Ru...

Nobody Taught You to Lead — Steve Riddle Knows Why That Matters

What happens when a high-performing employee gets promoted into leadership with no playbook, no mentor, and no preparation? According to leadership coach Steve Riddle, this is not the exception — it is the rule. On this week’s episode of A New Direction Live, I sat down with Steve to discuss his book Falling Into L...

If You’re Alive You Still Have a Mission

Many people reach a point in life where they feel they have hit a ceiling. You’ve worked hard, checked the boxes, and achieved your goals, yet there is a nagging sense that the excitement has faded. David McNally, in his profound book

Are You Truly Aware of the Comfort Zones that are Killing Your Success?

AI is not the Enemy…It is Your Ally

Faith as the Foundation for Leadership, Purpose, and Success

Discovering Your Life and Career Map.

Join us on A New Direction for an exploration of the mental frameworks that define a successful life and career map. We are sitting down with Ed Hajim, author of The Island of the Four Ps, to dissect the structural philosophy behind his modern-day fable that is your life and w...

Demolish Your Comfort Zones

This week on A New Direction, Coach Jay Izso welcomes elite performer and Fortune 500 coach Art Turock to discuss his transformative book, Demolish Your Comfort Zones. We aren’t just talking about “stepping ou...

Success and Leadership with a Purpose

What happens when your professional success is no longer enough to satisfy your personal “why”? This week on A New Direction, Coach Jay explores the deeper mechanics of fulfillment with a man who h...

Congrats, You’re Promoted—Now What?

The champagne has been poured, the desk is clean, and the new title looks incredible on your email signature. But then Monday morning hits, and the terrifying reality sets in: the skills that got you the job are not the skills that will help you keep it. In an instant, you’ve been promoted from being “one of the team” to the one r...

Become the Brand Your Customers Feel Great About

Have you ever wondered why you are fiercely loyal to certain brands while ignoring others that offer the exact same thing? It’s not about the price, and it’s rarely about the features. It is about brain physiology and how it interacts w...

The Art of The Pivot

 It happens to the best of us. The calendar is set, the mic is hot, and then the notification pops up—a last-minute cancellation. This week on A New Direction, I faced a choice: scramble to replay an old hit or walk...