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September 1, 2025 • 41 mins
Frugality wasn't something Craig Link learned on the job, it was passed down from his father, who would calculate the cost-benefit of driving for cheaper gas and meticulously track every tank's miles per gallon in a worn notebook tucked into the glove box. He would also pack sandwiches, toss them in a cooler, and store them in the back seat. These were early lessons in trade-offs. Stopping less, spending less, meant more time doing the fun things, like being on vacation. This mindset proved invaluable throughout Craig's career, from optimizing every little bit for dial-up gamers to architecting Zillow's massive cloud transformation. It's a reminder that innovation doesn't come out of thin air, it often comes from paying attention to the little details, relentlessly questioning assumptions and giving teams the tools they need to optimize at every level of the business. In an era of explosive cloud growth, a frugal mindset might be your most valuable architecture tool. Read Craig’s full story here: https://www.thefrugalarchitect.com/architects/craig-link-zillow.html
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