B2B Growth
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
April 23, 2024 • 18 mins
The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data.
Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.
Link to Post:
https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-714326122879306...
Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.
Link to Post:
https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-714326122879306...
Mark as Played
April 22, 2024 • 16 mins
Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform.
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/
Mark as Played
April 16, 2024 • 23 mins
Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue.
Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them.
Link to Post:
https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169...
Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them.
Link to Post:
https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169...
Mark as Played
April 9, 2024 • 24 mins
Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward.
Discussed in this Episode:
Discussed in this Episode:
- Why successful YouTube channels are like radio stations
- The reason you should stop copying MrBeast
- The importance of audience feedback and signals
Mark as Played
April 4, 2024 • 10 mins
In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting the strategies behind the winners and the losers.
Did we miss one? Be sure to let us know!
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Scot: https://www.linkedin.com/in/scot-leon...
Did we miss one? Be sure to let us know!
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
Scot: https://www.linkedin.com/in/scot-leon...
Mark as Played
April 2, 2024 • 15 mins
On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig.
Link to Post:
https://twitter.com/noheeriye/status/1763434208616452465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1763434208616452465%7Ctwgr%5Ece627dbaf573b73dcff5027a3fa66413df5d94b2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ndtv.com%2Ffeature%2Fits-br...
Link to Post:
https://twitter.com/noheeriye/status/1763434208616452465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1763434208616452465%7Ctwgr%5Ece627dbaf573b73dcff5027a3fa66413df5d94b2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ndtv.com%2Ffeature%2Fits-br...
Mark as Played
March 26, 2024 • 24 mins
Have we entered the “post-content age”? With knowledge so easily accessible, are consumers actually better off or are we overwhelmed by all the options?
Today, Brent and Benji breakdown the importance of learning in community and how your business can tap into this strategy to better resonate with your audience.
Link to Post: https://future.com/cohort-based-courses/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Br...
Today, Brent and Benji breakdown the importance of learning in community and how your business can tap into this strategy to better resonate with your audience.
Link to Post: https://future.com/cohort-based-courses/
Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Br...
Mark as Played
March 19, 2024 • 22 mins
In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content.
Takeaways:
Takeaways:
- Shift from generic how-to content to more personalized content that connects with your audience.
- Leveraging personal brands, targeted outreach, and bottom-of-funnel content.
- Less content at a higher quality and how this strategy has the potential to shape industry cu...
Mark as Played
March 15, 2024 • 8 mins
What if the UNLOCK for your brand is social layering? Could you steal this strategy from a $3 Billion Dollar SaaS Company?
James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum to discuss.
This roundtable discussion was hosted at the Sweet Fish Media Creator House.
To learn more about Sweet Fish Media visit: sweetfishmedia.com
James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum to discuss.
This roundtable discussion was hosted at the Sweet Fish Media Creator House.
To learn more about Sweet Fish Media visit: sweetfishmedia.com
Mark as Played
March 12, 2024 • 26 mins
Google's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth.
Discussed in this Episode:
Tracey Wallace - Contentment Newsletter:
https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025
Lessons from a Podcast that ...
Discussed in this Episode:
Tracey Wallace - Contentment Newsletter:
https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025
Lessons from a Podcast that ...
Mark as Played
March 8, 2024 • 15 mins
James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum in our first ever B2B Growth Roundtable!
This discussion was hosted at the Sweet Fish Media Creator House.
Watch the full discussion now on the B2B Growth YouTube Channel.
To learn more about Sweet Fish Media visit: sweetfishmedia.com
This discussion was hosted at the Sweet Fish Media Creator House.
Watch the full discussion now on the B2B Growth YouTube Channel.
To learn more about Sweet Fish Media visit: sweetfishmedia.com
Mark as Played
March 5, 2024 • 32 mins
On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand.
Discussed in this Episode:
Discussed in this Episode:
- Validate content ideas by pitching them to subject matter experts and seeking feedback
- Collaborating with SMEs to create content that aligns with the company's goals
- TikTok's expansion into longer-form content, potentially disrupting ...
Mark as Played
February 27, 2024 • 37 mins
On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again? Is it even something worth pursuing, given the lack of measurable data (which B2B LOVES). We also explore platform fatigue and what this means for social media managers and brands. Do you just focus on a few channe...
Mark as Played
February 20, 2024 • 37 mins
On this episode, Benji, James, and Brent break down the news that Saleslofts acquired Drift, find the lessons in analyzing 1,200 LinkedIn posts, and find the B2B takeaways from the announcement that Joe Rogan is no longer exclusively on Spotify.
Link to Posts:
Press Release: Salesloft acquires Drift - https://www.salesloft.com/company/company-news/salesloft-acquires-drift/
Forrester Article on salesloft acquiring Drift - https://www...
Link to Posts:
Press Release: Salesloft acquires Drift - https://www.salesloft.com/company/company-news/salesloft-acquires-drift/
Forrester Article on salesloft acquiring Drift - https://www...
Mark as Played
February 13, 2024 • 30 mins
On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in B2B. So what better way to put a face and personality to your company or product than by building a personal brand for your boss? This is a huge opportunity to build trust with your target buyer!
We also dive in...
We also dive in...
Mark as Played
February 6, 2024 • 37 mins
On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs a revamp. Follower counts: are they a measure of success or a vanity metric? We talk about a post that really riled some people up and activated the keyboard warriors, as well as Alex Lieberman’s recent Hubspot partnership and how it came about.
Discussed...
Discussed...
Mark as Played
January 30, 2024 • 15 mins
On this episode Alli and Brent talk about some unconventional marketing strategies that may seem like they belong in B2C, but B2B is trying - and winning. What will it take for your company to step outside the box, take a risk, and grab the attention of your market - right where they are!
Discussed in this Episode:
C...
Discussed in this Episode:
- Meeting your buyer where they are
- Using TikTok for B2B marketing
- A B2B murder mystery podcast?
- Breakfast burritos
C...
Mark as Played
January 23, 2024 • 22 mins
On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust?
Discussed in this Episode:
Discussed in this Episode:
- Leadership and Creativity in B2B Marketing
- Creating value driven content without CTAs
- Influencer marketing and building trust in 20...
Mark as Played
January 16, 2024 • 24 mins
On this episode, Benji, Alli and Brent discuss all the ways to mine content from your Podcast. With a podcast being at the center of a media brand, there are many ways to pull from this content flywheel, even months or YEARS after the podcast aired.
Discussed in this Episode:
Benji: https://www.linkedin....
Discussed in this Episode:
- Repurposing content
- Reposting content
- Best practices for long form video podcasting and microvideo content
Benji: https://www.linkedin....
Mark as Played
January 9, 2024 • 18 mins
On this episode, Benji, Alli and Brent discuss what C-suite REALLY thinks about the content you’re making. A lot of times, it boils down to a difference in perspective. What’s the company’s positioning? What are marketing’s goals? We chop it up this week talking about the gap between bosses and marketing teams and how getting on the same page with your marketing strategy can be the key to strong, high-performing content.
Link to Pos...
Link to Pos...
Mark as Played
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