Become a Media Maven

Become a Media Maven

If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to dominate media platforms. So get ready to become a Media Maven on your website, social media, on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more. Christina Nicholson shares her media expertise so you can boost your authority and skyrocket your visibility. Learn how to handle public relations without hiring a publicist so you can land coverage on TV, in print, online, and on-air so more people know, like, and trust you. Christina is a former TV reporter and anchor who has worked in markets from New York City to Miami, Florida. Now, she owns a Public Relations agency called Media Maven. She also founded Podcast Clout - software that helps you find the perfect podcast and all the information you need to pitch and land a spot as a guest. She does it all with three little kids at home… and no, she’s never felt any mom guilt about any of it. You can follow along with her life as a working mom on her blog, Christina All Day. You can still see her in front of the camera as a host on Lifetime TV, in national commercials, on Palm Beach’s NBC station for her monthly segment, and read her work online in Huff Post, Inc. Magazine, BossBabe, Business Insider, and Fast Company. Oh yeah - and Christina loves reading and eating pizza. Now, let’s teach you how to Become a Media Maven.... Show More

Episodes

March 2, 2021 35 min

It might be time to sell your business, but how do you know and where do you start?

The author of Built to Sell and The Art of Selling Your Business, John Warrillow is answering important questions about knowing when it’s the right time to sell your business, what to tell your employees along the way, and mistakes business owners make throughout the process. Plus, he will break down how to negotiate a great deal.

Some resources men...

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While she was quarantined, Sylvia Longmire took a voice over class online. Four months later, she recorded dozens of voiceovers for clients and pocketed $12,000.

In this episode, she shares exactly what she did every step of the way - the classes she took, the equipment she bought, the sites she subscribed to, and more.

Sylvia is an award-winning accessible travel writer and photographer, travel agent, author, entrepreneur, and dis...

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If you want to motivate your team in a new and creative way, try watching a movie!

Scott DiGiammarino is the CEO of MovieComm and he built a good company culture at a Fortune 50 company by motivating his team with movie clips. The motivation led to millions of dollars in revenue, lightning-fast company growth, and leadership promotions for team members all over the country. 

In this episode, Scott describes how it will improve your...

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Money is the #1 reason for stress… and since we never really learn about how to make money or manage it in school, it makes sense.

In this episode, Charlotte DeMocker explains what the education system doesn’t and how you can learn what you need to in an easy, quick, and entertaining way… and what really happened with the GameStop and AMC stock surge.

Money can be a scary or stressful subject, but it doesn’t have to be.  Whether yo...

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When Audrey Castonguay started her business, she didn’t think it would be a success because “everyone was already doing it”.

Fast forward three years and she grew Wholesome Culture to an 8-figure business.

In this podcast episode, she shares how she did it and gets into the importance of building a brand in a saturated market, the challenges and struggles entrepreneurs go through, and how to remember self-care and focus on your men...

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Digital marketing is a must for every business, especially in 2021.

In this podcast episode, Restaurant Revolution Technologies CEO Brad Duea is sharing why direct digital ordering is so important, what online marketing and advertising tactics can take it to the next level, and some best practices for localizing online marketing.

Brad says the marketing joke is you know it works, but you don’t know which half is working. If you thi...

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My good friend Lisa Simone Richards is chatting with me about race.

She’s one of many people I have open conversations with, and because I know some people are in a position where they don’t have a Lisa in their life or they’re afraid to ask questions, I recorded one of our weekly chats for all to hear.

It’s not meant to school anyone on racism or deliver a teaching moment.

It’s honestly just because I’m so grateful to have the opp...

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You can get a lot of value from a Facebook group - both by being active in one to grow your brand or by starting and growing your own Facebook group.

In this episode, Cait Scudder, a business coach for female entrepreneurs is sharing how she uses Facebook groups to grow business by growing relationships.

For her, it all goes back to the purpose of the group. Once you set that foundation, the content will follow, then more.

Some res...

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In this episode, I’m talking while I’m trying to get in my 10,000 steps for the day.

The idea for this episode just came to me yesterday when I was chatting with my mom about why some people with business ideas succeed and other people don’t.

It really just comes down to two things.

In this episode, I’m sharing those two things and elaborating on how they work for me and many others.

Some resources mentioned in this episode:

  • Secret...
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    December 31, 2020 15 min

    I ended 2020 with more than 60 books read.

    On Instagram, on my blog, and on my podcast, I share what I’m reading.

    People always ask me how I can read so much.

    At the end of the day, it’s all about time management.

    I’m pretty good at managing my time, but I will also add that my husband stays at home and takes care of the kids so that takes some off my plate.

    If you don’t have a stay at home husband, you can still read a lot of book...

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    I was scrolling through Twitter when I saw a tread shared by someone I followed.

    The person who originally posted it was a woman named Amanda Robson at @Amanda_Robs and it started:

    “Sharing some of the most common reasons we've passed on B2B companies at seed/pre-seed”

    Even though I’m not looking for funding for Podcast Clout, I thought the points were brilliant reminders of what it takes to have a great business model and ...

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    To be successful in PR, you need to be prepared and be able to give members of the media whatever they want and need on a silver platter. That’s it!

    1. Update your site and sales process.

    It drives me nuts when people think a PR team is a sales team. It’s not. You need to be ready to convert those leads PR brings… or else, what’s the point?

    2. Be nice.

    I know this sounds silly, but so many people go into a PR strategy like members ...

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    In the last two weeks, I’ve been asked this question twice. In fact, I’m asked this question by potential clients all the time.

    So, what’s the question? “Where are you going to get me and when are you going to get me there?”

    It’s a hard one to answer, but it’s one that needs to be attempted because it’s a common concern for anyone who hires PR agencies or publicists.

     

    The answers will vary depending on who you ask - sometimes peop...

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    Kevin Monell and Jason Caruso host the eCommerce Uncensored podcast. They’ve dabbled in a lot of things in the agency world.

    One amazing story they share is how they partnered up with another business owner to take it from $0 to $2 million in revenue… and yes, they were profitable.

    In this episode, they talk about having a good product, a positive mindset, and what to do about all of that advice people give you and the things they ...

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    In this 3 Things on Thursday episode, it's a bit windy. I recorded this episode while I was taking my son on a walk and my daughter tagged along.

    Warning: You will hear wind. 

    So, what's next? Well, right before I hit record I got an idea. It involves 3 Things on Thursday coming to an end and a new podcast beginning.

    I'd love to hear your thoughts. Let me know at @ChristinaAllDay on Twitter and Instagram.

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    Marketing has changed a lot in the past few years. 

    To earn media exposure, you need to think outside the box.

    In this episode, Bryn Jones shares three very unique and entertaining stories that break down how he does it as the VP of Marketing & Retail at Huse Culinary. (Trust me - you want to hear these stories!)

    Bryn also shares how he uses social media as part of his PR strategy and offers advice to other business owners on m...

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    In this quick 3 Things on Thursday episode, I'm sharing what drives me crazy on LinkedIn. I see these things just about every single day and I'm shocked they still happen. Uh.

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    From the floor in her bedroom to a national jewelry company doing big things across the country with an all-female team, this episode does not disappoint.

    Tiffany Ortiz Dominguez is the Owner and Designer of Taudrey Jewelry. Her best friend, Danielle Telleria, is the Director of Creative and Communications and together they managed to grow their business during the Coronavirus pandemic… even after shutting down their showroom to cu...

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    In this quick 3 Things on Thursday episode, I'm sharing my favorite things to do. I didn't plan on overlapping personal and professional things, but it kinda happened naturally.

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    Lots of people create content, but how many people actually find it?

    In this episode, I speak with Fernando Angulo who shows us how to do SEO market research and conduct market research on competitors with SEMRush.

    This is a tool I’ve been using for years and I even learned something new in this episode.

    Some resources mentioned in this episode:

  • Free SEMRush Trial
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