Bloomberg Businessweek

Bloomberg Businessweek

Carol Massar and Jason Kelly bring together the latest news from the world of business and finance and the interesting stories of global technology, politics, economics and more by harnessing the power of Bloomberg Businessweek reporters and editors.... Show More
June 29, 2020 16 min
Richard Edelman, CEO at Edelman, discusses his firm's Trust Barometer Special Report: Brand Trust. He says that consumers are paying close attention to whether or not brands are standing up for their personal values. Edelman also points out that this is a big moment for brands. Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.
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