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November 7, 2025 β€’ 6 mins

Today Ashley dives into one of her favorite phrases β€” "Only a tracked number grows." If you've ever felt like you're posting on social media without seeing results, this episode breaks down exactly what numbers to track, how to measure them, and how to get your team on the same page heading into the new year.

Ashley shares how The Boutique Hub tracks every post, follower, engagement, and conversion across all channels, and how you can do the same using your Retail Planner's tracking sheets. Whether you're managing your own social media or leading a team, you'll learn how to stop guessing and start growing.

You'll learn:

  • The key social media numbers that drive growth

  • How to use your planner to track engagement, traffic, and sales

  • Why "posting" isn't a goal β€” but conversions are

  • How tracking leads to smarter marketing and stronger sales

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