Breaking Brews Podcast

Breaking Brews Podcast

The Breaking Brews Podcast is focused on the business side of beer and emphasizes what's driving today's thriving craft beer industry. Whether you work in the beer industry, aspire to, or just love beer and want to know more about it, this podcast is for you - covering everything from sales, marketing, branding, production, culture, and much, much more. The Breaking Brews Podcast delivers real-life scenarios and experiences from industry professionals that will help your beer knowledge evolve. ... Show More

Episodes

SESSION SUMMARY: If you've been a loyal listener of the first 29 sessions of the Breaking Brews Podcast, you've stumbled upon rants and discussions about the importance of clean glassware and the utter grossness of dirty beer glassware on more than one occasion. This epidemic rears its ugly head at pubs, taverns, and tasting rooms far too often - with servers and bartenders presenting beer to customers in glasses with bu... Read more

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SESSION SUMMARY: Sessions 25 and 26 were dedicated to Facebook Marketing - how to get the most from your efforts on an organic and paid front, as well as why it's important to establish your presence on the world's most popular and trafficked social media platform. 

Today, the conversation once again returns to the paid aspects of Facebook. Jason Cercone is joined by Jim Mitchell, a digital marketer who has wo... Read more

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SESSION SUMMARY: There's no denying the synergy and cohesiveness that exists in craft beer circles throughout the world. Brewers are constantly looking out for one another - helping solve technical issues whenever possible, providing guidance to new breweries as they get started, even lending ingredients on a brew day when a fellow brewer finds themselves short of what they need. It's a dynamic not seen in many other ind... Read more

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July 30, 2019 37 min

SESSION SUMMARY: While it may not be a subject that gets a ton of press, Information Technology, or IT, is the backbone of any business and vital to your day-to-day operations. Think about how frustrating things get when your WiFi connection goes down or your Point of Sale system stops working in the middle of a busy Saturday night. Setting yourself up for success in this area can save you tons of headaches in the long run and h... Read more

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SESSION SUMMARY: In Session 25 of the Breaking Brews Podcast, host Jason Cercone and Kayleigh Lohse, Co-Founder and Social Media Manager at Presidential Brewing in Portage, MI, spoke in length about the importance of a strong, consistent, organic approach to Facebook. The session detailed how frequently you should post, what type of content you should share, tips and strategies for engaging your audience, and much, much more.  Read more

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SESSION SUMMARY: Without question, Facebook has revolutionized the way the world communicates. Its platform offers the ability to learn, share, connect, educate, and inform. Billions of people flock to its corner of the web daily and use it for all the aforementioned reasons and then some. 

Through its constant algorithm shifts and appearance changes, the powers that be at Facebook strive to present a user experience ... Read more

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SESSION SUMMARY: We've made some tremendous steps forward in our world. And, at the same time, there are still areas where we fall short. Unfortunately, we still live in a society where racism, sexism, and other epidemics plague our day to day lives and real humans battle through this hate in search of a more peaceful existence.

Without question, the beer industry is a world that has seen a true lack of diversity ... Read more

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SESSION SUMMARY: When Prohibition came to an end, the federal government left it up to each individual state to decide how they would handle the sale and distribution of beer and other adult beverages. What this led to was a tapestry of laws that saw each state operating very, very differently from one another. To this day, many laws that made next to no sense when they were put into effect back in the 1930s still exist...making... Read more

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June 25, 2019 39 min

SESSION SUMMARY: Sometimes, we take for granted all the hard work that gets poured into the beer we love to enjoy. The number of people whose efforts help make that beer possible often gets overlooked as well. From brewers to hop growers to malt house operators to quality controllers to packagers to sales reps to delivery personnel to servers, your beer is literally touched by dozens of hands before it ever reaches your pint gla... Read more

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SESSION SUMMARY: October 14th is the anniversary of the day that homebrewing beer without federal taxation was made possible in the United States, thanks to President Jimmy Carter, in 1978. The law officially became effective in 1979. Homebrewing had been banned when Prohibition began in 1920, but—shockingly—homebrewing surged past its pre-Prohibition popularity. The ingredients were easy to come by, and it wasn’t as dangero... Read more

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SESSION SUMMARY: In today's noisy online environment, it's important for breweries to create multiple avenues and channels through which consumers can discover their brand. A strong social media presence is a tremendous first step and imperative for all breweries to have.

But outside of what they do through their own networks are the external forces that help elevate the beer scene. Blogs, websites, podcasts,... Read more

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SESSION SUMMARY: With the beer industry thriving, many events have surfaced that help celebrate the scene and its dynamic culture. Craft beer is all about community and  those responsible for producing the liquid that makes it all possible are always at the core of events designed to raise money for charity, bring awareness to specific causes, and provide a tremendous alternative to beer tents with $1 drafts of domestic light la... Read more

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SESSION SUMMARY: The craft beer industry is comprised of many brave men and women who weren't afraid to throw caution to the wind and take a gigantic leap into the unknown when they decided they wanted to open a brewery. It's this type of dedication to one's vision that has helped this industry grow, survive, and thrive.

With the launch of 7,400+ breweries and counting in the United States are the man... Read more

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May 21, 2019 56 min

SESSION SUMMARY: With new breweries opening seemingly every day, the number of destinations consumers have to choose from when looking to enjoy a high quality beer is abundant. Combine this with the number of other activities looking to capture entertainment dollars and you may find yourself looking for new ideas that will help you stand out and keep patrons flowing through your doors.

One of the best ways to ensure ... Read more

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May 14, 2019 89 min

SESSION SUMMARY: Podcasts have become one of the most popular and consumed methods of media in today's on-the-go world. Many folks have replaced radio shows and music with podcasts covering a plethora of subjects while listening in the car, at the gym, or sitting at their desks at home and/or work. It's a tremendous way to learn, grow, and be entertained. No matter what subject matter you're most passionate about, ch... Read more

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SESSION SUMMARY: As has become the routine on the Breaking Brews Podcast, we aim to deliver content that can help in all aspects of beer marketing. From social media to email marketing to event management to everything in between, the goal of each session is to provide some tips, strategies, and knowledge you can implement into your own practices - no matter where you're listening to this podcast from. 

In today&#... Read more

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SESSION SUMMARY: Depending on where you live or where you've traveled in the great Commonwealth of Pennsylvania, you've undoubtedly stumbled upon two stores that have completely changed the way we look at gas stations: Sheetz or Wawa. On the eastern side of the state, Wawa has a strong presence. On the west side...it's Sheetz. And loyalists to one brand or the other have incredibly loyal allegiances to their store of... Read more

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SESSION SUMMARY: As of the release of the 13th session of the podcast, Pennsylvania produces more beer annually than any other state in the country and is home to 350+ breweries and counting. It's a state that's seen tremendous growth and evolution regarding the liquid we love, with innovation being at an all-time high and breweries from across the country looking to break into successful PA markets by making their w... Read more

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SESSION SUMMARY: You've probably noticed that seasons in your corner of the world have become more and more unpredictable with each passing year. For example, winters in Pittsburgh, while not exactly what one would call "pleasant," have arguably been much milder recently than in years past. There is change happening in global climate, the likes of which could have a serious impact on, among many things, the liquid we... Read more

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SESSION SUMMARY: In Session 11 of the Breaking Brews Podcast, Jason Cercone is joined by Jaye Beattie, Co-Founder and Vice President of Four Mile Brewing in Olean, New York. Four Mile opened its doors in 2015 and is the first brewery to produce beer in Olean since the end of Prohibition. Jaye shares his expertise on opening a brewery in a smaller community where craft beer was not a large commodity and how their business helped ... Read more

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