Breaking Brews Podcast

Breaking Brews Podcast

The Breaking Brews Podcast is focused on the business side of beer and emphasizes what's driving today's thriving craft beer industry. Whether you work in the beer industry, aspire to, or just love beer and want to know more about it, this podcast is for you - covering everything from sales, marketing, branding, production, culture, and much, much more. The Breaking Brews Podcast delivers real-life scenarios and experiences from industry professionals that will help your beer knowledge evolve.... Show More

Episodes

March 6, 2020 60 min

The Breaking Brews Podcast is gearing up for Season III and it's time to get excited! But, before we do, let's you and me sit down and catch up...in between seasons.

On this In Between Session, I drop some teasers on what you'll be hearing in Season III of the show. Also, I encourage you to pick up a new Breaking Brews hoodie or t-shirt, courtesy of our friends at Drunk Swag Source! And, I share with you the best ways to...

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SESSION SUMMARY: Cask ale or cask-conditioned beer is unfiltered and unpasteurized beer which is conditioned and served from a cask without additional nitrogen or carbon dioxide pressure. In the United States, it is most commonly seen sitting on a bar top in a gravity rack with brewers adding additional ingredients to a base beer to give it some extra flavor. Some bars and breweries have hand pump engines that pour cask ale the way...

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November 24, 2019 71 min

SESSION SUMMARY: We live in a world where the beer supply is seemingly endless. Over 8,000 breweries in the United States alone are producing good beer for us to enjoy...with plenty more in planning who will be joining the fray soon. This abundance of beer selection has made many people ask if beer has reached a saturation point. Is the bubble going to burst? Is there too much beer out there?

The answer is no. And on this session, w...

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November 24, 2019 55 min

SESSION SUMMARY: Hops are a critical ingredient in the creation of beer. Without them, beer would simply not be beer. The flavors and aromas they deliver in various styles of IPAs, Pale Ales, etc. are typically what stand out in those styles. And, for beers where they aren't as prevalent, such as stouts and porters, hops are still a critical part of the brewing process and a necessity for brewers to deliver a high-quality finis...

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SESSION SUMMARY: When it comes to the social media triumvirate (Facebook, Twitter, and Instagram), Twitter has fallen to #3 on most people's priority lists these days. That's not a blanket statement, of course, but many people and brands prefer Facebook and Instagram over Twitter. That's OK...build your brand the way you like. That said, there's still a lot of value in Twitter and today we are going to dive into how...

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SESSION SUMMARY: No matter how the size of your taproom, managing it effectively can make or break you when it comes to delivering a quality customer experience designed to bring people back for repeat visits. There are several factors to consider - cleanliness, ambiance, ancillary offerings such as board games or TVs, food, friendly staff - plus a lot more that many owners and managers overlook.

In Session 36 of the Breaking Brews ...

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November 24, 2019 47 min

SESSION SUMMARY: Building a craft beer destination has many facets. Clearly, good beer is at the top of the list. But not just good beer...a wide selection of good beer to ensure there's something for everyone.

What's the food strategy? Statistics have shown that people who order food tend to order 1-2 more drinks, thus increasing their length of stay and driving their tab higher. So giving some options for grub is always a...

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November 24, 2019 66 min

SESSION SUMMARY: Is it better for your brand to grab on to an existing trend and ride the wave or set out to blaze trails and start a new trend? Or, is it a combination of the two? There's no right or wrong answer here, but it's important to understand how you want to loop trends in the industry into you everyday initiatives.

In Session 34 of the Breaking Brews Podcast, host Jason Cercone is joined by beer industry professio...

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SESSION SUMMARY: Home delivery is all the rage. Thanks to Amazon, pretty much anything you can imagine can land on your doorstep in 1-2 days of pressing a button. Grocery stores and major convenience stores have also entered the home delivery realm, giving customers an opportunity to place their orders via the World Wide Web and get everything brought right to the house, no questions asked. Food services and subscription boxes like...

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SESSION SUMMARY: Education is something that's been instilled in us from the earliest of ages. From elementary school right up through high school and beyond, the importance of education in one's particular field, or fields, of interest is never something to take lightly. It's what gives us a more well-rounded perspective, helps us create and participate in meaningful conversations on various topics, and drives home the...

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SESSION SUMMARY: Untappd is a smartphone application that allows beer enthusiasts to "check-in" beers they consume, as well as apply their own rating of 1-5 stars. Untappd has 3-million+ users and is responsible for connecting beer drinkers from around the world. In addition, they have a business membership that bars, restaurants, and breweries can join that gives these destinations access to digital beer menus, as well...

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November 24, 2019 53 min

SESSION SUMMARY: On many sessions of the Breaking Brews Podcast, we've discussed creating the ultimate customer experience - something that's going to make someone's visit memorable, noteworthy, and have them leaving wanting to shout from the rooftops how much they can't wait to come back and bring 10 friends with them.

This is where the power lays these days. Great beer and food are simply table stakes because peopl...

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November 24, 2019 84 min

SESSION SUMMARY: Beer and cheese. On their own, they're both awesome. Paired together? They're even more awesome. Cheese has gained worldwide acceptance as one of the best items to pair with adult beverages. Beer, wine, whiskey...it all works and it's all spectacular.

And because of that fact, it made perfect sense to keep the beer and food pairing sessions of the Breaking Brews Podcast rolling with a deep dive into the ...

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November 24, 2019 88 min

SESSION SUMMARY: Instagram is one of the most popular social media platforms on the planet. Owned by Facebook, this photo-sharing network contains much of the functionality that Facebook has and presents a tremendous opportunity for brands to showcase their wares and connect with consumers by sharing dynamic imagery and videos.

Much like any social media network, a strategy is necessary to maximize your time spent on Instagram. And ...

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November 24, 2019 57 min

SESSION SUMMARY: When is the right time to grow your brand? Can ego get in the way of smart decision-making when it comes to expanding your operations? When is the right time to take your brand "on a world tour?"

All this and MUCH more unfold in the Season II finale of the Breaking Brews Podcast.

Session 45 features some very candid conversation between host Jason Cercone and Erik Budrakey, a beer industry veteran whose years...

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SESSION SUMMARY: While beer traveling all over the world isn't always a possibility, t-shirts, hats, sweatshirts, and other pieces of merch adorning your logo certainly is. Many times, I've seen someone on vacation halfway around the world from home proudly donning the t-shirt of their favorite brewery, thus taking their brand recognition from their own little corner of the world to parts never thought imagined.

Solid mercha...

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November 19, 2019 24 min

The Breaking Brews Podcast is BACK! Season II is ready to bring you the best in beer business talk, education, and commentary with 15 fresh sessions all dropping on Monday, November 25th. The entire season will be available in true Netflix fashion. Binge away, friends!

To get the ball rolling, here is a mashup featuring minute clips from each of the 15 sessions comprising the second season of the podcast. The list of sessions are as...

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SESSION SUMMARY: If you've been a loyal listener of the first 29 sessions of the Breaking Brews Podcast, you've stumbled upon rants and discussions about the importance of clean glassware and the utter grossness of dirty beer glassware on more than one occasion. This epidemic rears its ugly head at pubs, taverns, and tasting rooms far too often - with servers and bartenders presenting beer to customers in glasses with bubbl...

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SESSION SUMMARY: Sessions 25 and 26 were dedicated to Facebook Marketing - how to get the most from your efforts on an organic and paid front, as well as why it's important to establish your presence on the world's most popular and trafficked social media platform. 

Today, the conversation once again returns to the paid aspects of Facebook. Jason Cercone is joined by Jim Mitchell, a digital marketer who has worked with vario...

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SESSION SUMMARY: There's no denying the synergy and cohesiveness that exists in craft beer circles throughout the world. Brewers are constantly looking out for one another - helping solve technical issues whenever possible, providing guidance to new breweries as they get started, even lending ingredients on a brew day when a fellow brewer finds themselves short of what they need. It's a dynamic not seen in many other indust...

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