The Power of the Third Choice with Sarah Panus

I am happy to introduce you to Sarah Panus because I feel like in a way we are kindred spirits which is coincidental because her business is named Kindred Speak, LLC. She, like me, had a dream to go into fashion. She pursued that dream farther than I ever did. Life took her in another direction (like it did for me) and after a series of jobs, she left her corporate position to launch her business.

Sarah Panus has nearly 20 years of experience helping billion-dollar brands drive leading ROI through brand storytelling. She is a Minnesota mama, content strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak LLC. She's on a mission to humanize brands; help content marketers reduce overwhelm/confusion; and raise money to fund child trafficking rescue missions.

She spends her days working one-to-one with brand clients and is newly getting into the online course space where she'll teach you how to think like an Editorial Director and build winning brand storytelling strategies.

Before starting her own consulting biz, Sarah spent the majority of her career leading content strategy on the corporate side and understands the pressure in those roles. She comes from a world managing up to $10M budgets but knows how to get scrappy too. Along the way, she figured out how to feel empowered, creative, and less overwhelmed in her roles (while driving amazing results), and wants to help others feel the same. www.kindredspeak.com

What do we talk about today?

• Taking her own big leaps like moving to NYC sight unseen
• Leaving her corporate position and starting her own business
• What empathic branding is
• Our communications pet peeves
• Lessons learned

With that, let's listen in and gear up for what's next.

Where to find Sarah and other links:

• Website
• Instagram
• LinkedIn
• Pivot book by Jenny Blake
• Deluxe Corporation's Small Business Revolution branded video show (Emmy nomination)
• Brand Storytelling Academy by Sarah Panus
• Rescue Kids

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About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
 
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
 
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative probl