What if the biggest threat to your gym isn’t the competition down the street… but the agency you hired to help you grow?
In this episode, Randy and Zach uncover a harsh reality many gym owners are living without knowing it: by relying too heavily on marketing agencies to drive new leads, you may be slowly giving up control of your business.
They reveal how agency-driven six-week challenges and front-end promos offer a quick dopamine hit – fast cash, big crowds – but often result in burnout, poor retention, and a business that no longer reflects your vision.
But it doesn’t have to be that way.
You’ll learn how to build a marketing and delivery system that supports long-term success, attracts the right kind of clients, and keeps you in the driver’s seat – even if you still choose to work with an agency.
If you’re tired of short-term wins and want to grow a real gym, not just run the next promotion, this episode is for you.
Let’s break the vicious cycle - tune in!
Key Takeaways:
- Intro (00:00)
- Agencies chase leads, not long-term members (02:27)
- Free challenges get clicks, but not retention (05:08)
- Gym programs shift to fit agency playbooks (06:25)
- Challenge clients disrupt loyal client experience (09:14)
- Agencies benefit from gym owner dependency (12:04)
- Build recurring revenue to regain control (14:10)
- Create systems, not desperation cycles (15:34)
Additional Resources:
- Schedule your SpringBoard call
- Stop the summer slump before it starts - slash membership freezes by 50%
- A tool for deciding on new gym services – 5-Question Matrix
- Get 30 days of Semi Private Pro on us!
- Apply to join the Iron Circle
- Get your early bird ticket for the 2025 Growth Summit in Nashville
- Get access to the 2024 Growth Summit recordings
- Tim's new book - Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Switch to Semi Private course
- Business Accelerator Program
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